Coffee here is undeniably delicious. I went to Ground Support while looking for a place to study but found it a bit difficult to do so due to the constant buzzing inside. I noticed people sitting or placing their coffees on tree trunks. Every bit of space was utilized... reflects how great the coffee is! The staff (both cashiers and baristas) were super friendly and all wore socks on their heads ;) I never spotted a moment when business slowed down. This would be a great spot to dick around on the laptop, catch up with friends, or take a shopping break. read more

Ground Support - Soy latte. Ploop! Haha! - Coffee & Tea Near Me - New York, New York

Great coffee spot in SOHO, there are long benches and a decent number of chairs for seating, great spot to take a break from shopping, catch up with friends or just hang out, refresh with coffee and a snack! Coffee is good and they have water too which is always nice. They don't rush you if you grab a coffee and sit for a while. Love the vibe of this place. Note, while this place can seat 20-30 people, there is only one unisex bathroom in the back, so the bathroom wait can get long. read more

Ground Support - Latte - Coffee & Tea Near Me - New York, New York

I've loved coming here for years since I live nearby and the coffee is great. Unfortunately the reviews about the insanely rude owner and staff are accurate. I watched the owner ream out a poor girl with her puppy buying coffee this morning, while clearly mimicking her broken English. It was completely unwarranted and I was shocked that as the owner of a coffee shop, he expected customers would tolerate that treatment, let alone come back thinking the place is a pleasant/ safe place to grab a cup of coffee? Ground Support lost my respect and there's lots of other places in Soho to buy a $6 coffee from. read more

The owner of this coffee shop is so rude! He didn't want to give my service dog some water, when it was 100 F outside! I accidentally spilled a little water from the cup and he start complaining about it. The people in the shop were very nice and told him that he was not right! I am staying in Soho and will never ever come back to this coffee spot! I hope you will close soon! read more

TLDR; Great coffee, great croissants, great service, can be crowded. Details: This location has a very friendly environment and friendly staff although it can be crowded. Has a large variety of coffee and other beverages as well as pastries and food. First at this establishment and I only had a coffee and croissant. The coffee was incredible, but the croissant was probably the best I've ever had. read more

Very affordable and great coffee and service! Taking off one star because the wifi was very slow and essentially usess.

Stopped by for an almond milk latte on a busy Friday afternoon. The barista was friendly, my latte was perfect, and the coffee shop has a very cozy vibe. It's great for taking a break in between shopping. I will definitely becoming back for more lattes! read more

Ground Support - Beautiful counter - Coffee & Tea Near Me - New York, New York

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The coffee is good, I had almond matcha latte for about $6. Atmosphere is okay. All servers never looked happy when serving. WiFi is fine. Temperature is cold during winter, most customers kept wearing their jackets. read more

Love the outdoor seating! Coffee and the service are also good! It's always nice to have a cup of coffee in soho. Perfect Sunday morning!

Rude Expensive Tasteless With coffee places all over, just walk away! Imagine being greeted by a bored-to-tears cashier/order taker, with that look of "I can't believe I have to deal with ANOTHER person", paying $4.75 for a coffee, made and served by another grossly unhappy person. Then getting past that and tasting the brown water that in no way tastes like coffee. On the other hand, don't imagine it. And don't go. read more

I usually study at Cafe Jax or Grace Street (no wifi), but I was in the area and wanted somewhere to hunker down for a few hours. Ground Support has rave reviews on Yelp, so I thought this would be good. After all, I don't have high expectations - available seating & outlets, decent drinks, a good work ambiance and reliable wifi. Unfortunately, Ground Support only checks one of those boxes (yep, available seating & outlets on a weekday afternoon). I quickly skimmed the drinks menu; I don't drink coffee and I didn't want to pay $3 for a tea bag in hot water, so I opted for the very interesting-sounding turmeric latte ($6), their special. I was pretty excited for it because I really like the turmeric milk that my roommate makes. I almost spit it out after my first sip; all I got was a thick, spicy foam. After swirling it around cautiously for a while, I tried it again, but I realized it wasn't just the foam: the whole drink was a liquid form of cayenne pepper. I saw the sprinkling of pink peppercorn on top and the lovely yellow of turmeric, but I didn't taste any other flavor. It was completely unpalatable - no sugar whatsoever to offset the pure cayenne. I was initially shocked that they would sell a drink like this, but then I realized that I was in Soho and who knows what hipsters drink? I dismissed it as the price for studying in a coffeeshop in Soho, and continued studying. After some time, I started hearing some pretty loud, obnoxious conversation. I looked around, wondering who could be doing this, and realized that it was the baristas. I was able to ignore the beginning of it ("How much would you have to be paid to eat 27 hot dogs?") and chalked it down to bored teens. A few minutes later, however, this devolved into "How much would you have to be paid to push an old lady in a wheelchair down the stairs?" and variations on the theme. I know it's just a hypothetical situation, and maybe I am an oversensitive med student, but I thought this was completely inappropriate (especially in a public setting where they're working). Coincidentally, one of my friends texted me about a practice question on elder abuse. :( They stopped talking after a while and I actually did study there for the most part in peace, but this left a sour taste in my mouth (in addition to the disgusting drink). It was also 60 degrees outside and all the doors were open. I guess I'm also overly cold sensitive because everyone else seemed to be fine. I kept my coat on. The wifi was okay in the beginning; I don't need super fast wifi for doing UWorld questions, but I do need working wifi. It started going in and out after an hour or so (still okay for my purposes), and it sputtered out completely eventually. It was the last straw. I left. Definitely not coming back. read more

Cute hidden little spot. Very low key and chill vibe. Sitting in front of a huge window watching life. Nice! Barista made my latte with a cute heart. read more

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I had the matcha soy latte. I tried already a few places in the city for matcha but they do a really good job there!! The matcha isn't bitter and the milk not too sweet! The location is nice and cozy. (But you can't really see the shop from outside..) All together : a place where I would go back again! read more

Unequivocally the rudest register loiterer I've ever met. I walked in (after having frequented the joint from the first day it opened) this guy short and dumpy with a patchy beard and sweat stained baseball cap has the worst customer service manners I've encountered. The manager who hired him should reconsider. Normally I wouldn't be so specific in my description and perhaps a little more tactful but trying to come up with a polite description is quite difficult when the guy was just a dick. The problem here is his attitude and lack of manners and etiquette for their clients. I didn't know where to stand when ordering the coffee as the guy never noticed me then another customer came in who stood next to me and served him instead. Clearly I was ready and wanted a coffee, that's what most people want on a Sunday morning in NYC. I asked him 'oh, this is the line here' it was a foot to my left, he still ignored me so I left. As I was leaving he finally spoke to me 'have a nice day', I'll go get coffee some place else I said, again, 'have a nice day', I told him no need to be an asshole, and again from him 'have a nice day'. Amazing how one can open up and be a real asshole all the while he could have just said hi and taken my order. After this encounter, coffee and panini lovers really need to think ahead and ask themselves just how much of a nice day would you like? I'll take my nice day some place else and have it too. Along with my friends who used to eat and drink there. I think it would be much easier just to say 'hi, what can I getcha'! Have a nice day indeed. read more

Customer service was absolutely horrid. From the first second I got there I was greeted with condescending tones and glares from the cashier. Because the store is way too small, I was sat on a bench in a corner and accidentally spilled my coffee. After that all of the workers were extremely rude and behaved as if mopping up a spill was the worst thing to ever happen to them. They were also incredibly disrespectful when I asked politely for another coffee. Overall, place would be fine if it weren't for the a-hole cashiers. read more

First of all, I Do Not Drink coffee and will likely never be interested in doing so. Read further at your leisure if you'd like. I came for a working meeting and I really enjoyed the atmosphere and the mood in this place. It was a hot summer day but the space was pleasant and inviting. It's a lot larger than it initially appears from the outside. There is plenty of natural light that is emitted throughout the café and communal tables towards the back are decently sized to make you not feel so cramped. This is a perfect meetup space to get work done and/or just relax from roaming through the labyrinth of streets that is SoHo. read more

This place has a nice airy indoor place to do work but it closes very early at 2:30! Please please please update your hours

Pretty typical coffee shop. I got the hot chocolate so I can't really speak as to how good their coffee is. The hot chocolate was so expensive ($4.50 for a small cup) and it didn't taste good. It was kinda powdery at the bottom. It's got a decent amount of seating and a long table with benches. It's also nicely aerated. It was chilly that day and I went in expecting it to be stuffy inside due to the heat, but it wasn't :) read more

I really wish we had great places like this back in DC. The coffee here is so amazing. They have simple choices but they make everything RIGHT and so your coffee needs not much to be amazing. They don't have syrups for their lattes, and really the only favoring they have is honey and mocha. I got a plain almond milk iced latte and it was amazing! My girlfriend had the almond milk latte with a shot of Cubano, and she thought it was good. Prices are super reasonable. Service was good. Great atmosphere and spacious seating. I love the set up. Community tables with additional stand alone benches on the side and right in front of the window which is unique. If we are back in SoHo, I am definitely coming back. Their menu looks great. Their sandwiches look delicious! They play the jams too! Early 2000's Hip Hop/R&B. read more

Great place to grab a drink and a bagel while getting some work done. Good vibe, good coffee, good bagels. Love the wooden benches and such. People were very friendly and talkative, though respective of your space. read more

I truly wanted to like this place. I mean it has benches, beautiful skylights, and outdoor seating in lovely Soho. Sadly, like a mean cheerleader, Ground Support's personality did not match the exterior. I found the staff way too pretentious for my taste. Which I usually do not really care about but when they mess up my order because they are busy shooting witty remarks at each other, you better bet that I care. And while my latte was o.k., I found it overpriced. I mean $4.50? Really?? The real disaster however, was my sandwich. I'm unsure of the name but, all of the sandwiches are on the same bread which was so impossible to chew that I had to go and ask for a fork and knife, and not to flaunt my mad chewing ability but I could definitely take a bite out of crime if I needed to. The truth is the ambiance is so nice that I would go back if I ever need to duck my head in from the rain (as that is what prompted my first visit) if I'm in the area however, I won't be recommending Ground Support to anyone in need of a lift. read more

Mediocre coffee shop with glacial service. Oh, and when I asked the barista if there was somewhere to sit outside, he said "yes" and pointed vaguely to a door in the center of the room that led, I presumed, to tables and chairs. Um, nope. It was an alley. That led back around to the street. WIth nowhere to sit. Two stars because the coffee was fine, but waiting ten minutes for it at 6:15pm when the place was empty pretty much ensures that I'll take my business to any other coffee shop (and there are about thirty in a two-block radius). read more

After shopping in SoHo I sought a pick me up coffee stop at Ground Support. The cafe is relaxed and bright. I ordered an iced soy chai and the turkey picnic sandwich. The iced soy chai was not too sweet and just enough spicy. On the other hand, the turkey picnic's bread felt stale and the chips were soggy like the sandwich had been sitting around all day and possibly night. How difficult is it to make a fresh sandwich? I would never venture back to Ground Support for food. Maybe the coffee... but there is a Dean & Deluca right around the corner. read more

Great location - Bad attitude! Baristas can be mean and unwelcoming. You don't want to start your morning with that kind of attitude

Maybe my time could have been better. I stopped in around 2:00 on a Sunday afternoon and the place was packed. Based on TONY's recommendation of it being a place to "linger" I decided to check it out, hoping to get some reading done. Didn't happen. The hot chocolate was delish but there was only a seat at the bar which was a bit uncomfortable. There are only 4-5 picnic tables in the place which were full and didn't look like a place I'd like to sit for more than an hour. The place was quiet, which was nice. The sandwiches are pre-made and sit there all day saran-wrapped together then thrown on the panini press when you order. They do have a happy hour, so if you don't want to pay full price, I'd check that out. Otherwise I wouldn't pay full price for their small sanwiches. If you're looking to get some work done, I'd check out other times since it was packed. I will continue my search for the best coffee shop to "linger" and read in. read more

I go here to get my morning cup of joe - usually an iced coffee where soy milk is an option for free. However, paying $2.75 for an iced coffee is a bit much especially when it's your local spot. The sandwiches are good, but a bit more expensive than the usual and the muffins - again delicious, but $3.50 for a muffin is a lot of money! I like the people who work here who always are friendly. I just wish the $ wouldn't add up after a while. Bring your laptop, newspaper, kindle, etc. and read. Some sunlight, and a nice place to sit and watch people walk by as well on their bench. read more

As has been stated a few times, Ground Support is deceptively roomy despite it's cozy first look. Several areas to sit and catch up with pals, whip open the paper, get some work done on the laptop, etc... I feel like NYC lacks great independent coffee shops that don't frown up on you for breaking out a MacBook Pro, so it's a breath of fresh air. On the food tip, I had one of the most ridiculously satisfying salads in recent memory. It featured baby arugula, breakfast radishes, tomatos, Tuscan white beans, kidney beans, olives, Caciocavallo, and tossed with extra virgin olive oil. Despite having no meat whatsoever, the legume content of the salad gave the dish a meaty mouthfeel and more than did the trick to curb my midday hunger. I didn't order any of their paninis, but I was posted up right next to their press and found myself salivating every other minute. I'll have to pop in and try one sooner than later. The coffee is also above average for the east coast... so that's a surefire recipe for a return visit from ol' Ruggeford. read more

Went here since I read a few good things about the place, so naturally I excepted a great coffee place. Since I compare everything with the lovely Macchiato Espresso Bar I am setting the standard rather high. Maybe the guy at the cash register had an off day, but he was kind of rude and ignorant when I asked about their sandwiches.. and also it felt like you were in the way by ordering coffee. For sure the place was packed and they might live on their daily steady stream of people so they dont feel the need to be nice. I can kind of understand that in New York sometimes, but then you expect coffee out of the ordinary and the soya latte I got was not good. Little disappointed but thinking of giving it another try next week, before I write them off and not putting them in our guide for the food hall magazine I am producing ;) Everyone deserves a second change, right? read more

I have always loved New York since I was a little kid. Even the random rainstorms in the middle of an otherwise sunny, warm, humid day. Ground Support is one of the places that contributes to some of the best, most simple memories I have of the city. It's that coffee shop in a vibrant neighborhood. It's that coffee shop with the no-frills but elegant interior. And it's that coffee shop with delicious lemonade for that warm, sunny, humid day, best sipped on their side patio. Until the clouds suddenly move in and it starts pouring rain. But still, I have nothing but love for New York. Well, except maybe the creepy characters in Times Square. read more

I've been here a few times and I love making a stop here when I'm shopping in soho. I typically order the almond milk latte, a great drink when you want something creamy (but not overly creamy). They are quite busy at times but they have communal tables, tree stumps, and benches you can sit on. While I see a lot of people doing their work here (free wifi!), they do get a bit crowded and it can be hard to find a seat. I like ground support as a to-go place when I'm on the go but not so much as a place to rewind and relax. P.S. They have pastries and cookies situated right in front of you when you enter. To the left of you is a chalkboard with sandwiches & salads they have available for the day. read more

I'm used to the blunt and nonchalant customer service in this area but the cashier I dealt with was impatient, straight up rude, and wouldn't even look me in the face when I was talking to him. I asked for a sandwich without cheese but he told me they were pre-made so he couldn't do that even though there were 8 people behind the counter and I could see that they were currently making sandwiches in the back. I guess it just slows down the whole process they have going on so I was totally okay with that. My girlfriend asks a guy who was just standing around if she could get some half-and-half, and he answers in a super sarcastic and condescending tone, "you see those little pitchers over there? yeah, it's in there." Hey buddy, as much as I respect a well made cup of coffee, you pour hot water on beans, let's be real here. There's no need to be so snarky. I'm really tempted to give them one star but their coffee is good. The iced coffee I got was on the lighter, fruity side and was not watered down or lacking flavor. The ham and Gruyere sandwich my girlfriend got was really good as well. Prices are on par with everything else in the area. If you can put up with the impudent customer service, this is a decent place to get your coffee and sandwich fix. I'll be taking my money elsewhere because they clearly don't value it. The La Colombe on Lafayette near Prince is just as efficient, serves just as good coffee if not better, and while they may not be friendly, they're not blatantly rude. read more

I gave this place a try because so many people said it served some of the best coffee in SOHO, nay, NEW YORK. Coming from San Francisco, where my standards are high and my caffeine-withdrawal headache was bad from drinking bodega brown piss-water for three days, I was in bad need of something good. I'm sorry to say my experience here was nothing special. I got a large black coffee, which in my opinion is a great litmus test for the quality of a place's cup of joe. Again, nothing special. I could have gone to Starbucks and had a dark roast of equal quality. I also had an almond croissant which was dry and crunchy; mediocre at best. I didn't try the espresso drinks, which are well reviewed and did look good. Another thing is my drink was served in a paper cup which was disappointing because I wanted to drink my coffee there and other people were drinking out of ceramic mugs. The service was fine, but I would have appreciated being asked if my coffee was for there or to go so a cup wasn't wasted. Bottom line: New York, you are an amazing city with amazing food, amazing people and amazing culture. Get your coffee act together and stop drinking the Budweiser equivalent of coffee. I'm still holding out for Mud. Wish me luck. read more

Fantastic food, coffee & desserts! Phenomenal service with priceless advice! Our favorite in Soho!

On a lunchtime stroll and desiring food and warm drinks, I dropped into Ground Support to see what they offer. I was quite happy! First of all, the space is rather inviting. It's got sloped, airy celings with lots of light, a bunch of rustic-looking benches and tables for perching, lurking, lounging, and smirking. The menu is straightforward, the drink prep is all transparent, and the staff was witty and friendly. The coffee--my test subject is always a mocha; if you can't get that right, bleh on you--was quite good. In fact, my drink was as pleasurable to drink as the excellent drinks pulled from places like RBC or 1668 Kaffe. The prices are no better or worse than Starbucks, but the drinks are somewhat smaller and better quality than the big boys. I ordered a prosciutto sandwich, as it looked rather good on the menu and was only slightly deflated when I saw the staffer pull the sandwich out of the pre-made bin. I don't mind sandwiches that are pre-made, especially when they appear to have been made only hours earlier, but it murders a small part of my soul when I don't get to evaluate the bread slicing techniques in real time. Relatively undaunted, I took my drink and my sandwich back to the office for consuming. And the sandwich was good. Surprisingly good. Price is a little high, but I feel it was superior to the offerings at Columbine, down the way. Especially if the weather is decent, I will be back here again. Note: Appears to have free wifi. read more

You wonder why everything is pricey and then you realize you're in SoHo. SoHo must be short for SoHopingitgetscheaper. Yeah, I went there. Their iced coffee isn't anything to die for, but their hot drinks are: Chais, Mochas, & Lattes, oh my! read more

I think I am in love. Seriously. I didn't think I would find a luscious soy latte made with Intelligentsia beans outside of Los Angeles... and then I stumbled upon Ground Support. I also love that the space is big, airy and very organic. Perfect for a Sunday afternoon of lounging around on your laptop. With a perfect latte in hand, of course. read more

Dropped in for a solid $3 ginger cookie from the friendly staff. Nice space, but seems perennially packed. read more

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great ambiance if you're looking for a good vibes spot to chill out / study / etc. lots of sunlight coming in and nice communal wooden tables. they also have tables more near the back, though it's more cramped. standard cafe prices, their coffee is good, but not amazing. my biggest complaint is that the wifi is hard to connect to/completely unusable. at their peak times, it gets super crowded too so you might not be able to find seats. read more

Very disappointing drip coffee. No flavor, mostly bitter. My preference is lighter roasts with some character. Walk a few minutes over to now or never coffee, much better. read more

Excellent coffee and service! My hair salon is just around the corner; I make a point of coming early just to grab coffee from Ground Support. They sell their beans for those looking to brew at home. I cannot recommend them enough! read more