Lulu Ave

4.3 (618 reviews)

PriceyPiercing, Jewelry

Closed • 11:00 am - 7:00 pm

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Mollie P.

Got my conch piercing a couple days ago by a male piercer whose name I forgot but everyone was absolutely wonderful! So many options, great price point, very kind and informative staff. Will definitely be back for my downsizing and will return for my new piercings in the future!

All healed and most new jewelry come their selection

Fatima C.

They have an amazing set up, it's easy you can walk in and be seen or make an appointment. They're super friendly and chill yet educated and professional. The sun, the bow , the butterfly , the flower and the helix is all their jewelry . Mikayla helped me and she sorted out all my posts and Made me feel comfortable. I do feel much better. I will def be going to them and I def recommend them.

Sofia B.

‼BEWARE COMING TO LULUS TO GET PIERCED ‼ I went to Lulu Ave for a flat piercing, and what should have been a simple, routine piercing turned into a painful, traumatic, and entirely preventable ordeal. Within a week, my ear became extremely swollen and painful. Despite following every aftercare instruction exactly as told, the jewelry embedded completely into my ear, causing bleeding and excruciating discomfort. I had to seek urgent medical care, and then go to a different(competent) professional piercer where they spent over 40 minutes carefully removing the embedded jewelry. Both the medical provider and the piercer confirmed that the bar used by Lulu Ave was far too short to safely accommodate swelling -- something that should have been obvious to any trained professional. I now have permanent scarring and have experienced significant physical and emotional distress as a result. When I reached out to Lulu Ave management, hoping for accountability and a resolution, their response was shockingly dismissive and gaslighting. They tried to imply I was lying about my urgent care visit because antibiotics were prescribed -- even though I clearly stated they were given as a precaution, not for a definite infection. They then tried to tell me that they their carefully fit each jewelry to each piercing, which is NOT TRUE as me and the two other friends I went with all got completely different piercings yet the exact same unit of jewelry was used on all 3 of us. They then suggested I should have returned to their studio instead of seeking urgent medical attention if I wanted a resolution, which is extremely ridiculous and essentially saying that I should have risked my health and safety. Not to mention that they do not have a medical professional on site so they were not equipped or qualified to handle the situation anyway. Rather than acknowledging their mistake, they refused to reimburse any of my medical costs (which is an extremely reasonable ask as their error caused the issues in the first place), deflected responsibility, and attempted to make it as though the trauma and pain I suffered were my fault not a result of THEIR error. Their defensiveness, excuses, and gaslighting made it clear they are extremely incompetent in not only piercing services but also any aspect of customer service. What happened to me was entirely preventable and handled in the worst way possible by a business that claims to value client safety. Please, if you're considering getting pierced here, go somewhere else. No one should have to endure the pain, trauma, and gaslighting that I experienced at Lulu Ave. *** I will attach pictures and all emails of correspondence that detail the incident further***

Such an incredible experience! I'm not gonna lie..I was hesitant to get my nose pierced since most places are also tattoo parlors (which can be a tiny bit intimidating). I found Lulu Ave on yelp searching for more affordable options and this place is definitely the spot to do it if you're anxious like I was. The atmosphere of the shop is VERY calming and comfortable with its decor and music, it doesn't feel intimidating. My piercer today was Alex who was very friendly and also informative! The whole process was really easy, she walked me through every step and told me why she was doing what and it really did help ease my worries. The pain was a pinch but nothing too bad! They do needles here instead of guns which I heard was better anyways for nose piercings. The appointment was super easy to book online for only $45. Jewelry is also super affordable. My total cost for the piercing was $89 (you pay for jewelry in addition to the $45 appointment cost). I HIGHLY recommend all my anxious girlies come here for a fun, exciting experience.

The besttt piercing place!! Honestly I highly recommend getting pierced with Lulu Ave. The owners are super welcoming and so dedicated to their business and clients!! All piercers are incredibly friendly and helpful with any questions or doubts I have. I've been here 3 times already and I will forever keep coming back:)

I decided to get my daith pierced around 3 weeks ago. Healing great. Staff were super friendly and process was smooth! Only thing I do have to note: I'm not a piercer. I don't know if my opinion would have been the best course of action but I will share regardless. It's a very difficult place to see. Due to this, it was a very "trust the process" situation (which I don't mind). I feel like after taking a closer look...the entry point is a little too shallow (more towards the ridge than that sweet spot). From a regular side POV I feel like it could have been pierced a little "deeper" as shown. Otherwise... from a side POV it looks quite good and I think that's what matters!

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Reese B.

2 years ago

the workers here are so so kind & helpful!! i got my septum pierced here & the process was super quick and they were able to answer the plethora of questions i had. they had water & juice and let me sit for as long as i needed afterward. everything was very clean & they have a separate room for piercings. they even gave me (and my friend who was there for support) a tool to help take off/tighten the balls of the jewelry. they also said if i had any issues at all with my piercing later on that i could come back & have them take a look or replace the jewelry if there were any problems w/ that, which is super awesome! overall 10/10 i would definitely recommend this place to anyone looking to get pierced read more

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Jony B.

Thank you so much for the review Reese we really appreciate your…

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Flor F.

339

191

119

4 years ago

updating my review. Okay I went back and will say the customer service this time was amazing. I came here a little over a week ago. I wanted a nice jewelry piece for my nose. I have my septum pierced but been looking for a cute statement piece. I bought a piece for $140. The woman said it was one of the best qualities and durable. GUESS WHAT? IT FELL AND I DIDN'T NOTICE. In the one week span it had already fallen. I caught it but this time it just fell out of my nose. I am beyond disappointed I spent $140.00 for something that should be stuck in my nose and now it is gone forever. Money and time it took me to drive there lost. I will have to find a place where the septum piercings won't easily come off. I did give them another chance but fell short. 2 stars for great customer service but waste of money if the pieces do not last not even an entire week. I am currently using one from amazon =( read more

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Jony B.

Hi Daisy we apologize you didn’t get the experience you had hoped…

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Mayra C.

4 years ago

I have scheduled several appointments and they get cancelled by your management. When I called they say they are fully booked. How is that possible when you have a scheduling system. This very unprofessional, don't use an unreliable system of you are getting "over booked" Then I ask ciara for a better time the next day and they tell me to go online. Why would I go online to schedule risking to get canceled again? Does that make sense? It definitely ruins your plans when you drive out there and make plans around your appt in the same area. Very disappointed , it was my first appt with Lulus and don't think I will consider it again with this first impression!!! ****0 star, yelp forces you to post 1 star in order to post review *** read more

Lulu Ave - Cancellation - Piercing Near Me - Long Beach, California

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Jony B.

Hi Mayra,…

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Monica S.

4 years ago

Honestly they lack experience-- two of my friends and I went to get piercings done and each of us ended up paying around 200$ for each, did not get saline solution, and the piercer was slow and lacked experience. I got my nose done for the 2nd time, my friends got their conch and double helix and both agreed that it took way too long for the process. Always go to a tattoo parlor instead. Oh and the jewelry options are extremely limited if you aren't buying gold. Lesson learned. They take walk ins though. read more

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Jony B.

Hi Monica thank you for leaving us a review! the reason you pay…

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Citlali M.

3 years ago

I came here to get my piercing changed and they changed it wrong causing my piercing to close. I came back and asked if they could fix it and they said I'd have to pay around 80$ to get it re-pierced and go back to a stud even though it was their fault my piercing closed. read more

Lulu Ave - New gold hoop - Piercing Near Me - Long Beach, California

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Jony B.

Thank you so much for the review Citlali! We appreciate you for…

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Adriana M.

4 years ago

Loved the service and the girls there! Justine was very helpful and made sure she answered any questions I had. Raven was also great made me feel comfortable before piercing me by showing me the markings a few times before actually doing them. Will definitely come back in the future! Super happy with my results! read more

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Jony B.

Hey Adriana…

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Karen G.

231

4 years ago

I got a helix piercing out of a whim. From the start we got greeted with enthusiasm. Both ladies are very well informed and professional. I would definitely recommend and I know I'll be coming back for another piercing soon. read more

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Jony B.

Hi Karen…

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Val P.

4 years ago

I got my septum done for the first time!! i had put this off for about 2 years and the girls who helped me were super sweet :) the girls who helped me out were amazing. Nancy was awesome and did my consultation and Elise did my piercing and was super comforting cuz i didn't expect it to hurt so much and i cried so much im definitely coming back here for when i get my ears pierced!! read more

Lulu Ave - Septum piercing! - Piercing Near Me - Long Beach, California

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Jony B.

Hey Val…

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Micki H.

4 years ago

The trifecta of Ilieana, Justine and Alyssa were awesome! They welcomed us with smiles, helped us pick jewelry and did an amazing job!!! We will be back. Thank you!!! read more

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Jony B.

Hi Micki thank you for leaving us a review! We appreciate the…

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Alexis A.

2 years ago

I came in to take some jewelry for an MRI. The check in ladies are wonderful and Johnny handled the removal + put back in of my jewelry with gentle care. Thank you!! read more

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Jony B.

Thank you for the review Alexis! We appreciate it!!!

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Jennifer F.

Elite 21

384

140

1054

6 years ago

I've been following Lulu's Body Piercing YouTube channel for almost a year. I've been researching which places are sterile and have great staff that provide aftercare if needed for piercings. I have had other piercings in the past like a double helix, a stretched septum, and a belly ring. So I have other experiences to compare to. Overall I'd say the staff is friendly and helpful. Jewelry is quality and on par with pricing. You get what you pay for. The jewelry here is neither externally threaded or internally, so it's piercing safe and does not damage tissue. Within regards to nostril piercings with the "stud" it can be "changed out" before the four month mark without really being "removed" because of the type of jewelry Lulu's has on deck. Clean location, professional staff, incredibly helpful and inviting environment. Johnny pierced my nostril and I have to say that I was literally laughing after the needle went through. This was one of my least painful piercings, Johnny is incredibly professional and experienced. You are in good "hands" promise! I was informed that the cleaning supplements I was using the past were probably a bit harsh and they provided me with details about hygienic procedures and after-care. I think I'll definitely be returning to get some more piercings and bling bling! Thanks Johnny and Lulu's Body Piercing! This place is definitely worth the drive and hype! read more

Lulu Ave - Nostril piercing by Johnny - Piercing Near Me - Long Beach, California

Lulu Ave - One month after nostril piercing. - Piercing Near Me - Long Beach, California

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Jony B.

Hi Jennifer thank you so much for taking the time to write this…

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Jasmine V.

4 years ago

This place is like a hidden gem! I'm so happy with my piercing and it's experience from the minute I walked in. They have a variety of jewelry selections! Super cute! There was two girls in the front who helped me pick my jewelry and walked me though the entire transaction. They were super informative on the material of the jewelry along with how the jewelry itself worked. After paying in the front. They walked me over to the piercing room to get my nose pierced. The rooms are super clean and I saw the girl clean each room after each customer. They have a very clean and organized set up, which made me really feel like I was in good hands. After my piercing, my piercer explain and showed me how to clean it with the saline solution. Awesome experience! Will be back for my helix piercing next! read more

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Jony B.

Hello Jasmine thank you for your review! were so happy you had a…

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Brianna N.

Elite 26

4 years ago

MAKE SURE TO ASK ABOUT PRICING BEFORE COMING IN. They are overpriced and charge per ear piece. I spent $300 on 5 individual piercings (they were titanium) and that it was overpriced for just 5 titanium pieces. They also are really convincing and try to convince you to change your earrings there and charge you for it. Really nice girls, but overpriced and a little pushy. They do have a very cute earrings selection that differentiates from other piercing shops, but again, super pricey. read more

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Jony B.

hi Brianna thanks for leaving us a review! I'm sorry you feel our…

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alyssa h.

3 years ago

My visit here was quick easy and memorable. Nancy helped me style the piercings I was looking for and gave me the best advice! And Raven made the actual piercing process a breeze. Both ladies made me feel welcome and comfortable and I will be excited to come back for some more. read more

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Kristel F.

4 years ago

Best customer service!!! i love how they would show you all the styles recommend what looks good on you. 11/10!!! Coming back for more piercings read more

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Jony B.

Hi Kristen thank you so much for writing about us we really…

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Bronwynn G.

3 years ago

Before visiting check the prices. One month ago the prices doubled. My 2nd visit to LuLu's i was charged $5 to remove nose piercing for an MRI. I Then returned to have the stud put back in. $10 My third visit last week i was charged $15 to remove piercing, again for my 2nd Mri. I then confirmed to return to put back stud into nose, $15 again. Whaaaaaat ? I called yesterday to confirm, and yes it is $15 out and $15 back in. Apparently the prices a month ago, increased. This procedure doubled. I then went Barabella in costa mesa, last night. $6 in and $6 out. Hence LuLu has lost a customer. And Barsbella has gained a customer. read more

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Lesliy C.

126

3 years ago

Definitely not the first time I come and every time I have experience the best service everyone is so welcoming and they truly have lots of patience when it comes to picking jewelry I always end up coming back for the amazing service they offer maya in the front help me pick out my conch piercing today and i got pierced by raven she is such a sweetheart i brought my mother to get both her ears pierced tragus read more

Lulu Ave - Conch - Piercing Near Me - Long Beach, California

Lulu Ave - Tragus - Piercing Near Me - Long Beach, California

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Jony B.

Hello Lesliy…

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Erika S.

5 years ago

I really enjoy coming here , Iv had a fair amount of piercings done here over the years but recently be prepared to spend MONEY. Prices are no longer posted on the wall. You do indeed have to pay for the piercing and the jewelry separate, piercings starts at about 40 And the jewelry also starts at about 40 They like to show off the most expensive jewelry first, it took me a couple times for them to finally show me the standard jewelry and I still walked out spending $177. Granted my piercings are perfect It's just shocking when you're not expecting it. read more

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Jocelyn R.

4 years ago

Finally got my nose pierced by Raven! Such a great experience like always. Thank you again to Raven and Nancy for their help ! read more

Lulu Ave - Finally got my Nose pierced by Raven !! Very great experience Thank you to Nancy and Raven for their help ! - Piercing Near Me - Long Beach, California

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Jony B.

Hey Jocelyn…

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Vivian N.

5 years ago

SUCH GREAT SERVICE! I had made an appointment and filled out the form online, and it took no time to check in. Kiana (im so sorry if i didn't get her name right) helped me pick my jewelry out and was super patient with all my indecisiveness. Super friendly, helpful, and was like a close friend helping me pick out jewelry, LOVE HER. Harrison was my piercer, and omg he was so dope. I had brought my boyfriend with me for moral support, but the rooms only allowed clients. Regardless, Harrison was super cool about everything and even convinced me to get my tragus done! He marked my ear and navel before piercing and asked me if I was satisfied with the placement. Since I have a hood where my helixes are, Harrison told me he would have to pierce them a little more inward for my studs to be shown, but after telling him I was planning on switching to hoops after they heal, he was more than happy to accommodate to my special request. Experienced, knowledgeable, and super comfortable to be around! I'm in love with everything! Thank you so much! read more

Lulu Ave - (front view 2) conch, double helix, tragus - Piercing Near Me - Long Beach, California

Lulu Ave - (front-ish view) conch, double helix, tragus - Piercing Near Me - Long Beach, California

Lulu Ave - (side view)conch, double helix, tragus - Piercing Near Me - Long Beach, California

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Maggiee O.

4 years ago

Jony was absolutely amazing! I will be coming back here again. I'm glad that I finally found a piercing place that is clean and trustable. I was a little hesitant about the pricing after looking at the reviews, but it all made sense once I got there. The reason why their pricing is like this, is because it's solid 14k gold!! Which was perfect for me because my skin is super sensitive and I didn't get any reactions from their jewelry. The girls in the front are super friendly. And my piercer Jony did a great job explaining everything in detail to me. I for sure will be coming back for more piercings! read more

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Jony B.

thank you Maggie for leaving us a review! we appreciate the great…

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Daisy A.

4 years ago

Nancy at the front was so helpful. She went over all the prices and helped me pick the right piercing for my septum Alyssa who pierced me made sure I was able flip my piercing before leaving. Which I'm glad!!! read more

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Jony B.

Hey Daisy…

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Annie K.

4 years ago

Over the years I have gotten multiple piercings on my ears from lulus. During those years, not one earring has fallen off nor have my ears gotten infected. The staff at lulus are very friendly and knowledgeable. The jewelery they have is of quality. My money was well spent considering I hadn't had to make another trip to purchase another piece of jewelery. You get what you pay for thanks lulus! read more

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Jony B.

Hi Annie Thank you So much for Your review! we really appreciate your…

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Esther S.

4 years ago

I totally recommend this place! The staff girls are so friendly and highly professional... this was my first piercing and I was scared for choosing a wrong place, but a cousin told me about here and came over and I'm so happy I did!! read more

Lulu Ave - Noise piercing - Piercing Near Me - Long Beach, California

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Jony B.

Hi Esther thank you for leaving us a positive review! We appreciate…

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Riley H.

4 years ago

Incredibly sweet ladies working today !! Alyssa, Justine, and Iliena they all took the time to help me pick out my jewelry and Alyssa pierced me. I love my Daith so much !! The shop was super adorable and clean and the piercing process was so easy and quick. I definitely will be back for my next addition!! Thank you again ladies ! read more

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Jony B.

Hi Riley thank you for leaving us a pleasant review! We appreciate…

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Moniquie M.

4 years ago

Got my first helix piercing at lulus and it's soooo cute! Alyssa was super nice, informative and quick! 10/10 would recommend read more

Lulu Ave - Got my first helix piercing at lulus and it's soooo cute! Alyssa was super nice, informative and quick! 10/10 would recommend - Piercing Near Me - Long Beach, California

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Jony B.

Hey Monique thanks for the review!! We appreciate you. Hope to see…

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Julie M.

5 years ago

Staff still nice, owner policies questionable Took an updated pic for the sparkling 5 star review I left yesterday & realized a crystal had fallen out of one of the 9 earrings I purchased there about 30 days ago. Rather than be embarrassed that their jewelry appears to be substandard overpriced garbage, I was told that since it was over 7 days there was NOTHING THAT COULD BE DONE. No sending out for repair, just SOL. I had to go full Karen on the poor girls there and have them call & text their boss in order for the situation to be rectified. It had initially been explained that wear and tear from my daily wearing of the piece - sleeping with the earring on was actually given as an example of such activity on my part that would lead to a crystal falling out. That earring was over $140 and in my world jewelry of that price point doesn't fall apart from the weight of a persons head on a pillow - (not a cement or otherwise hard on ones head pillow - just feather...). I can't even believe I needed to argue with any manager over such a thing. Does anyone on site even have the latitude to make reasonable customer satisfaction decisions? Apparently not, and it makes me sad for the people working there who are expected to deliver this steaming pile of bullshit reasoning to people that paid good money for their "fine, quality jewelry, afterall, you're not at Claire's!" Yes, the earring was replaced in the end, but it sickens me I even had to go through all that for such a basic & easily solved issue. It will be a cold day in hell before I let that place swipe my credit card again. Praying the rest of the crystals stay in for a REASONABLE length of time. read more

Lulu Ave - Missing crystal middle flower - cuz I slept on it - Piercing Near Me - Long Beach, California

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Anthony A.

4 years ago

Whats better then 1 hole? 2 holes Have you ever had your teet pierced? Don't ak shy You know your a bad lil oe Xoxo No rap cap LuLus is super clean facility , you get what you pay for and u can get it read more

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Jony B.

Hi Anthony thank you for leaving us a positive review! we appreciate…

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Riley C.

4 years ago

My friend and I came in for our Thirds. They were so sweet and helpful. They actually allowed me to wait till my friend came in so we could do it together! Nancy checked us out and was so helpful with the selection process and Justine pierced our ears and she was so kind and very easy to talk to! Super helpful if you have any questions about any piercing:) read more

Lulu Ave - Thirds piercing done by Justine :) - Piercing Near Me - Long Beach, California

Lulu Ave - Thirds by Justine :) - Piercing Near Me - Long Beach, California

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Veronica S.

117

4 years ago

I've been wanting to style my ears and get more piercings for a long time. I'm so glad I came to Lulu's. I worked with Nancy on the styling and she was so helpful and patient while we went back and forth. Raven performed the piercing and is a pro! So calm, easy to chat with. I can't wait to come back and work with them again. Went from 5 earrings to 10! read more

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Jony B.

Hey Veronica! Thank you so much for taking the time to write a review…

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Teresa V.

217

4 years ago

My friends have always told me to go to Lulu's instead of doing cheapy piercings and I always felt like I didn't need to, but I enjoyed my experience here! I was helped as soon as I walked in and Justine did a great job with my third lobe. Thank you! read more

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Jony B.

Hey Teresa…

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Jennifer R.

5 years ago

Very expensive. I took my daughter there a year and a half ago to get her seconds. Today the price has more than quadrupled when we went to get her thirds. The piercing cost around the same, but the earring prices were astronomically more. Beware: each stud is priced per ear AND you then have to additionally buy the back. That was not communicated clearly. They told us it was because their prices have risen because they are so popular, but they did not show us the cheaper options. Don't worry, we won't be going back again and we will be sure to let everyone know. I really LOVED my experience from December 2019, which is why we went back this time. Also, they charged 9.25% sales tax when I think the rate in Westminster is 8.75% So I will be checking with the California Tax Board tomorrow. read more

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Jony B.

Hi Jennifer thank you for leaving us a review. Since your last visit…

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Phil D.

362

3 years ago

Angelica was super helpful in helping me choose a piece for my new mid-helix and I love it! Then, Miya was super great when it came to piercing me! It was my second time with her and she did it so fast and painlessly, like last time!I love and recommend Lulu's! read more

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Jony B.

Thank you so much for the review! We appreciate you for reviewing…

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Riley P.

5 years ago

About a couple days ago, I came in looking to get a new piece of jewelry for my helix. I saw that it had been completed remodeled and furnished, it was pretty nice. I've gotten several of my piercings here before in the past and they were relatively fair in their pricing, but now the pricing for a piercing + jewelry is outrageous! Aside from that, the jewelry is super expensive as well. When I was being assisted with picking out a jewelry, I kept being pushed towards getting any of the 14K gold items. However, gold isn't my style and I got a titanium crystal trinity earring thinking it was relatively inexpensive, low and behold it was $65.55 after tax! Also, their sale tax rate for some reason is 9.25%? The sale tax in Westminster is 8.75%, so I have no clue what's going on there. Needless to say, I was somewhat bittersweet at my purchase because I really loved the jewelry piece, but the price tag was astonishing. I decided to take a look at their website and to my surprise, the jewelry I had just bought said that it was on sale for $24.99! Though it said that it was sold out, I clearly had just gotten the same one in the store. I was so outraged at the price difference! I will not be coming back to this place as their new "upgrade" has leas them to be a greedy, money-hoarding establishment. They really don't seem to care about the well-being and enjoyment of their customer but rather how much they are willing to spent. read more

Lulu Ave - Receipt from purchase - Piercing Near Me - Long Beach, California

Lulu Ave - Jewelry from their website which is the exact item I bought. - Piercing Near Me - Long Beach, California

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Lisa S.

5 years ago

Easy to make an appointment online. I even called ahead to change from a single ear lobe piecing to a double after realizing both my holes were closed up. Once I arrived, the sales lady pulled out a tray of earrings and stated "this is the jewelry to pick from". Everything was more than $100 and way outside my budget. Unfortunately she didn't show me or even mention the cheaper tray of smaller sized jewelry that was in the case next over. I ended up paying $300 for a piercing experience that I originally budgeted $100 for. However, the piercing lady was wonderful. A young short brown-haired lady who was kind, calm and got me excited to get my helix done after my lobes heal. She was quick, accurate and relatively painless. Too bad I won't be coming back after being deceived read more

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Jesus F.

4 years ago

Great service very helpful and fast would definitely recommend to friends and family and will be coming back for sure Justine was super helpful and nice read more

Lulu Ave - Love my new piercing super fast and easy not painful at all! - Piercing Near Me - Long Beach, California

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Ayde S.

5 years ago

Loved that the appointment can be made online, clean, safe and kid friendly. Pierced septum. read more

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Roxana R.

4 years ago

The girls working at Lulu's were so nice and welcoming as soon as we walked in. Nancy at the front had a smile on her face and was super helpful with setting up the piercing and choosing jewelry. Maya who pierced my nose was so comforting during the process, I felt safe in the chair. Would highly recommend coming here. Thank you Maya and Nancy! read more

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Jony B.

Hi Roxana…

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Kassandra G.

4 years ago

Great experience, in love with my nose piercing ! Justine was very helpful in the front with picking jewelry. Piercer answered all my questions and made me feel comfortable. Recommending all my friends here for future piercings read more

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Jony B.

Hey kassandra…

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Julio V.

4 years ago

Genuinely nice working staff! Came in for ear lobe piercings. Totally recommend for any piercings needs. read more

Business owner information

Jony B.

Hello Julio thank you for visiting us today and we’re very happy you…

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Page 3 of 16

5305 E Second St
Unit 104
Long Beach, CA 90803
Directions
(714) 280-5453
Call Now
Visit Website
https://www.luluave.com

View offerings

Hours

What time does Lulu Ave open?

Lulu Ave opens at 11:00 AM on Monday, Tuesday, Wednesday, Thursday, Sunday, Friday and Saturday.

What time does Lulu Ave close?

Lulu Ave closes at 7:00 PM on Monday, Tuesday, Wednesday, Thursday and Sunday.Lulu Ave closes at 8:00 PM on Friday and Saturday.

Mon-Thu, Sun 11:00 AM - 7:00 PMFri-Sat 11:00 AM - 8:00 PM

Payment methods

Does Lulu Ave take Bitcoin?

No, Lulu Ave does not take Bitcoin.

Does Lulu Ave take credit cards?

Yes, Lulu Ave takes credit cards.

Services

Is Lulu Ave by appointment only?

No, Lulu Ave is not by appointment only.

Indoor Amenities

Does Lulu Ave allow dogs?

Yes, Lulu Ave allows dogs.

Outdoor Amenities

Does Lulu Ave have bike parking?

Yes, Lulu Ave has bike parking.

Does Lulu Ave have parking?

Yes, Lulu Ave has parking options. Street Parking

Other Amenities

Is Lulu Ave wheelchair accessible?

Yes, Lulu Ave is wheelchair accessible.

Does Lulu Ave have free WiFi?

Yes, Lulu Ave has free WiFi.

From the Business

Specialties

At Lulu Ave we are all about creating ears you love. Whether it is your very first piercing, a complete ear makeover, or just adding a single piece to your collection, our experienced team of piercers and ear stylists will guide you through every step. We combine years of skill with a designer’s eye to create curated looks that are unique to you. Our jewelry selection is high quality, trendy, and versatile, including implant grade titanium and solid 14k gold with options for every budget. We are known for our clean and sterile environment, our attention to detail, and our passion for making every client feel confident and cared for. Lulu Ave is not just a piercing studio, it is a place to completely style your ears from scratch, refresh your current look, or find the perfect finishing touch. We also carry earrings for everyday wear and going out, making us the only earring store you will ever want to shop. Whether you are here for a single stud, a bold statement piece, or a full ear styling experience, Lulu Ave is where safety, style, and creativity meet.

History

Established in 2001.

Lulu Ave: Ear Styling & Piercing Experts Formerly known as Lulu’s Body Piercing, Lulu Ave has been creating beautiful, curated ears since 2001. What started with Lulu Basmajian’s vision of a clean, professional studio in Norwalk, California is now carried on by her son, Johnny, in their vibrant Belmont Shore, Long Beach location. At Lulu Ave, we’re more than piercers—we’re ear stylists. Whether you want a full ear makeover or just the perfect piece to complete your look, our team has the experience, knowledge, and eye for design to make it happen. We specialize in high-quality, trendy jewelry for every budget, from everyday staples to statement earrings for a night out. Our focus is always on safety, style, and staying ahead of the trends. With our attention to detail and love for the craft, we’re the only earring and piercing destination you’ll ever need.

Meet the Business Owner: Johnny B.

Hi, I’m Johnny, and my wife and I are the current owners of Lulu Ave. Piercing has been in my life since 2001 when my parents, Lulu and Jack, opened our first studio. I grew up in this industry and have been piercing for over a decade. Before running Lulu Ave, I worked in oral surgery for six years and was offered a scholarship to dental school but turned it down to build something of my own. Using the foundation my parents created, I have grown Lulu Ave into a modern piercing and ear styling destination in Belmont Shore, Long Beach. I have personally trained every piercer on our team, and we focus on both precision and creativity. Whether it is your first piercing, a complete ear makeover, or adding one perfect piece, we make sure every client leaves feeling cared for. Our jewelry is always high quality and on trend, from implant grade titanium to solid 14k gold, with designs to fit every budget.

Ask the Community - Lulu Ave

Where can I find the rates for piercing? Lobe and Tragus?

No answers yet. Be the first to answer.

Do you pierce kids ears? I have 6 year olds. If so, do they have flat backs? How much for 14k Thanks in advance

Unfortunately we do not we pierce kids 8 years old and up, and yes they are flat backs. Our 14k flatbacks start at $100 each

View question details

Do you do ear piercings for babies?

They do not.

View question details

By any chance you guys do Ashley piercing?

Unfortunately we do not anymore We only focus on the ear, nose, belly, and nipple piercings

View question details

Do you guys do the venom tongue piercing?

We do not perform oral piercings

View question details

Do you do orbital piercings? If so, how much?

check their website, they have all pricings on there

View 1 more answer

Can i get a nose piercing at 14 and bring a parent?

yes, bring a form of id and a parent

View question details

How much for snake eyes piercing?

Unfortunately we do not perform this service

View question details

How much for ear lobe piercing?

Depends on the earring(s) you pick. BEWARE...each piece, front and post, is priced separately. They do have a more affordable line of choices, but usually don't put those on the tray of options they show you.

View question details

Daithe piercing ? How much would it cost?

Expensive. Got my nose pierced and spent about $110.

View question details

How much for a industrial piercing?

No answers yet. Be the first to answer.

How much are nipple piercings?

No answers yet. Be the first to answer.

How much are the nose piercings?

No answers yet. Be the first to answer.

How much for a navel piercing?

No answers yet. Be the first to answer.

How much for a surface tragus, tragus, and a foward helix?

No answers yet. Be the first to answer.

How much for a snake eyes piercing :)?

Lulu's does not do Snake Eye Piercings

View question details

Do I have to make an appointment if I just want to buy the jewelry?

No answers yet. Be the first to answer.

Do you guys take walk in?

Yes they take walk-ins. But appointments are prioritized.

View question details

How much is an ear lobe piercing?

$45 as of 8/10/23

View question details

How much would a tongue piercing cost?

I got mine done about year ago and it was like $60 including the jewelry, might have gone up now 🤷🏻‍♀️

View question details

View All 229 Questions

Review Highlights - Lulu Ave

“The check in ladies are wonderful and Johnny handled the removal + put back in of my jewelry with gentle care.”

Mentioned in 62 reviews

Baron Art Tattoo Piercing Studio

Locally owned & operated

Great service! We were in and out fast and the whole process was painless. I will be back!read more

Got my lobes pierced and it was an amazing experience! Thank you to my piercer Vega and everyone…read moreelse for the amazing service and help! Will definitely be coming back for future piercings.

Photos

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Somatic Body Piercing

Made reservations for a nose piercing (easily done online). great service we were walked through…read morethe process the body jewelry options with pricing and given after care instructions ahead of time. Elise was the piercer. She was amazing and reassuring. i let her determine location as i was getting a second piercing same side and it worked out beautifully ! location was clean and everyone there were just so nice. will come again.

Helped me with my getting my ear repierced! Super quick and clean. Felt both professional and…read morechill. I needed to lower one of my piercings and they helped me in a jiffy! They marked where I wanted to get repierced and didn't mind any adjustments. Gave me a little instruction note and I went on my way. Wouldn't mind coming back! They made everything so easy.

Photos

Rook piercing by Elise

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Salt + Pepper diamond threaded flower -- made in-house

New Flower Studio

I got my ears pierced, but noticed that the earrings looked very droopy. The technician said he put…read morelong posts on, in case they would swell. He said that he would change to a shorter post if I came back in a month. This was $150, plus tip. After a couple of weeks, the earrings continued to look ridiculous, as they appeared to be falling out of my ears. I called and explained the problem. They said I could walk in any time during open hours. When I did, they said I could get a "discount" and pay $63 to replace the posts that were too long from day one. This did not include the decorative part of the earrings, only the 1/8" posts. At no time, on the day of piercing, or on the phone call, was there mention of additional fees for earrings that were too long when they were 1st placed. If you want to pay a hefty amount and your piercings to look idiotic, here's your place.

I had a pretty disappointing experience at this piercing shop. I understand they were low on stock…read morebecause of the Friday the 13th sale--that's totally reasonable--but what really threw me off was the lack of basic customer service. I asked the front desk worker if she could recommend another nearby studio, and she straight up said that wasn't part of her job. I'm sorry, but if you're working the front desk in customer service, isn't your role literally to help customers? Even just a simple suggestion or showing some willingness to help would've gone a long way. The attitude came off dismissive and unhelpful, which completely ruined the experience for me. Definitely expected more professionalism.

Photos

Gold jewelry for body piercings. Schedule your visit at newflowerstudio.com.

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Gold jewelry for body piercings. Schedule your visit at newflowerstudio.com.

Advanced Dermagraphics Tattooing

Got my eyebrow and naval pierced and had the best experience :0) He was very kind and pierced me…read moresuper quick I didn't even notice !

Got my ears pierced by Steve today and it was easy & painless! Learned he has over 40 years of…read moreexperience! True professional!

Photos

Double helix

Ear lobe piercing

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Ear piercing was Painless!

Alf's Body Art Studio

Available by appointment

Requested a last minute appointment and Alf's responded quickly. Was promptly helped. I had three…read morepiercings that needed put back in and they were professional, helpful, and charged a reasonable price. The tattoo work looked great too. I'll definitely be back, thanks!!

Burdy did a great job working with me to create dainty designs that would work well with where I…read morewanted them placed. She also has a light hand -- these are the most comfortable tattoos I've ever gotten!

Photos

Color by Alf

Japanese dragon by Alf

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Japanese style by Alf

Ace Of Hearts Tattoo

This is the only shop I will go to in Long Beach (or at all)…read more I have been getting tattooed here for 5 years now and I have been tattooed by Kevin, Austin, and Nick. Every experience has been great. The artists all know how to turn your ideas into a reality and give you a truly custom piece of work. Each artists has their own style and they will direct you to the right person for what you want. Each artist is welcoming, makes sure you're comfortable, and includes you in the conversation. Austin has been working on a full leg sleeve and he has really gone above and beyond with each piece of the sleeve and I'm so excited to see it finished. Everything is fantasy, metal, alien all with a comic book feel. Kevin is my go-to artist to give me any traditional, psychedelic, and pop culture pieces and he's just a fun person to be around so spending time in the chair is super comfortable.

Booked a session with my best friend and Tor and Ian took great care of us. They helped up get the…read moredesigns just as we wanted and the vibe in the shop is very warm and welcoming, which created a relaxed environment.

Photos

Had to borrow this picture too, this one is my fave! Austin executed my idea so well

Scream Bloody Gore!!! So much detail, came out just how I pictured it, love this album and this tattoo

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These were done since January 2023 by tattoo artist Aaron and Kevin beautiful job by both

Broadway Tattoos

I got my nipples pierced there and it was so cool, good service and quick. Love the vibes there!read more

Had a wonderful experience getting my sleeve done with Courtney! Definitely coming back.read more

Photos

Fine line

Face tattoo

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Outer Limits Tattoo

Looks very interesting. The oldest, continuously open,…read moretattoo parlor used to be the BAD part of town. And now it's a tourist attraction. Sadly, they are closed on Sundays.

What a cool experience to be tattooed at Outer Limits!! The museum area is fun to browse and the…read morewhole place has the feel of being on a ship. All of the staff was super friendly and helped me check in at the kiosk. I was referred to Charlene by a friend after I saw the beautiful tattoo she had gotten by her. I had wanted an Owl tattoo for years and I felt Charlene could deliver on the detail I wanted. She was very communicative and professional thru the whole process and everything at the studio was done under very aseptic technique. We also really had a nice time chatting during the hour or two she was doing my artwork. I got a bit clammy at the start so she gave me a little break and then I think adrenaline kicked in and nerves calmed and we tired a fan on and I was good to go. Once she was done I was absolutely in love with my new tattoo. He's so cute! I couldn't be happier!! And I'm already healing well. Thank you Charlene and all OL staff!!

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Retro Row Ink

I guess the fast truly was broken and contacted Brianna again (@babybatink) to add some color to my…read moreswallows I got on NYE. I sent her some reference images of a barn swallow and she, as they say, understood the assignment! She custom mixed some colors and they turned out gorgeous. Again, another lovely experience here. Met some of the other artists and chatted with them while I was getting worked on and loved seeing everyone's different styles. They were all preparing for Friday the 13th and I got to see some of their flash pages. Really friendly people to talk to. Thanks again, Brianna. You're not only one of my favorite artists, but also one of my favorite people!

I got my eyebrows done by Chelsea in June. I absolutely love them! They look flawless and so…read morenatural--like they're my real brows. Chelsea did an amazing job, and I would definitely recommend her to friends and family who want beautiful, natural-looking eyebrows.

Photos

Updated swallows with color added

Brows by Chelsea

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Brows by Chelsea

579 Tattoo

Nina did an amazing job with my daughter Malia's belly button piercing! From start to finish, she…read morewas professional, patient, and incredibly gentle, which made the whole experience comfortable and stress-free. Malia absolutely loves her piercing! You can tell Nina really cares about her clients and takes pride in her work. Everything was clean, well-explained, and done with care. We will definitely be coming back and highly recommend her to anyone looking for a great piercing experience!

Nina was amazing. I called at 11a and got a 1p slot. I gave her my hubbies initials that he's…read morewritten for years and she copied to the point. I didn't expect it to look exactly like the note. She just gets to work. And if she doesn't think it's a good idea or another location works best, she'll recommend. She'd rather lose work than give someone something bad. And I liked her tips/reposition of my tattoo. Sometimes it's more about control for us and artist should have some creative control. Learned that the hard way :,) Thanks for helping me with my special tats, Nina love your local family/Long Beach business

Photos

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Realistic owl tattoo

Butler's Spa Boutique

4.6

(21 reviews)

8.4 mi

Great place and one on one attention! Even though I was running late, Lamicia still made time to…read moresee me and Included cocktails and great conversation. This place is a great break from the large impersonal places where you're lucky if you're seen. Come here for a more personal touch!

This nail salon is upscale.. so if you want something cheap this place is not for you BUT let me…read moretell you! You get what you pay .. and the owner offers nothing but AMAZING SERVICE!!!! Your nail salon service comes with mimosa for those who drink (refill included!) She does accept Groupon if you want to save a few bucks. I did my gel nails $30 regular ($25 Groupon) It's by appointment only. You can text her. Appointments can be early as 7am on weekends or as late past 7pm on weekdays. Everything is extremely clean!! I cannot emphasize how clean and sterile it is! Bring your momma, your grandma, your sister, your cousin, shoot your brother too! You will love !! You will not disappoint!

Photos

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We do miracle at our shop. Give the best pedicure in town.

Why does Yelp recommend reviews?

Hundreds of millions of reviews are posted on Yelp, and our automated recommendation software works in the background to showcase the reviews that it …

46 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Biddy B.

4 years ago

I left this review originally in October. The owner contacted me and offered to re-pierce himself once my current holes closed. We agreed I'd come in in 3-4 weeks. I got a new phone and so I called the store letting them know I no longer had Johnny's number but that he said he'd pierce my ears. The girl laughed and said he was with someone but that he'd call me. Didn't ask for my number. It's now January and I still haven't heard back. Original review: The one star is for the girl in the front who helped me choose earrings. The lack of 4 stars is for the girl who pierced my ears. I got both ear lobes pierced with studs. Sounds pretty basic right? The marker dot was still visible next to the piercing indicating she missed the mark. She also noted one ear bled and the other didn't, which should have signaled she pierced two different spots. When I got home and looked closer (initially she tried to send me off without showing me in the mirror), I realized she had pierced my ears at such a severe downward angle, the backs are essentially protruding from the bottoms of my ear lobes. Earrings should go in the front and come out of the back. From the front, you can see the underside of the stud because it doesn't lie flat. I am an audiologist, so I asked an ENT surgeon in my office to take a look and he confirmed the job was botched. I have removed them and asked for a refund but they have not responded. I disputed the charge with my bank instead. I can't even say at least she was nice and professional. She had a bad attitude. read more

Ambar T.

4 years ago

This place is hands down the best place to get pierced I'm so happy I came here. My experience here was amazing and I will most definitely coming back and recommending others, I finally understand why my friend praises and comes to this place so often. I had been wanting to get pierced for a while and my friend recommended me this place because of how friendly, clean, and knowledgeable the staff at this place is. My friend specifically recommended I get pierced by the guy with the blue eyes because he's gentle and sweet so I did, he did my helix. I mean yes some of the jewelry options are pricey but what do you expect for 14k gold, they can't just give it to you for free but they do have affordable pieces which are just as cute. Although the girl in front tried pushing the more expensive options I got the affordable piece. I do see how others say that it seems like they force you into the expensive options but only because its their job as a sales person. After picking out my jewelry and waiting a few minutes in the cute pink couches for my appointment when I was called over to get pierced and walked into the room I knew I was in good hands. I loved how the piercer walked me through the whole process and explained the aftercare with so much patience and detail. It was also great to know that I could come back if I had any complications with the piercing or just for checkup. I don't understand how they have bad reviews. read more

Gabriela P.

10 years ago

This is my ear 2 days after piercing my cartridge. (See images) I ended up taking it off because I was in so much pain. Needless to say, I followed the printed instructions he gave me which was to use an anti microbial soap (I used dial) to clean the ear 2x daily. I had to visit my dr. 2 days after And he ended up prescribing me an antibiotic. He said I was being silly for leaving it in for that long and that it was clearly infected...according to my Dr., they were supposed to clean my ear before piercing which they did not do. Now, getting an infected ear is one thing, but i do wanna emphasize how ridiculous the guy made me feel as I was trying to explain to him why I was having a fever that day. He said I should've kept the piercing (ALTHOUGH green+yellow pus was coming out) and should've waited a few more days until it healed. Dude.. I want the piercing just as much as you do, but i took it off because it was unbearable. I did not waste my time and energy to drive to your mall and pay $25+$50 for the earring for nothing. I would've loved to have saved my brand new infected piercing but The swelling kept it from healing well. Instead of guiding me through the healing process, they wanted nothing to do w it. Well thank you lulus piercing, I hope your shitty ass customer service brings you lots of gooey yellow and green pus. read more

Yen L.

8 years ago

Unfortunately, the workers here seem to be anti-gay/LGBT+. My partner and I could hear them in the back room laughing and saying "There is a man with tits out there." Most likely referring to my partner who is an androgynous, cis woman. Not cool. Should really open your mind before you open your mouth (quoting Chris Motionless/ 'Motionless in White' lyrics).... Lyric-quoting aside, this was a large deterrent as it felt very unwelcoming. I would suggest if you are gay or allies etc..this is not a gay-friendly/LGBT place. Btw, it took me awhile to be brave enough to post this..this is for my partner and for all my rainbow people. read more

Shayley S.

5 years ago

The whole experience was amazing. I had been looking forward to this for such a long time. I traveled from southern Utah, and they did not disappoint. Chloe helped me style my ears. She was so welcoming and helped me style my ears. Chloe was able to explain the piercings and jewelry to me when I was uncertain. She was very knowledgeable about which piercings and earrings would work best with my ear anatomy. Harrison was my piercer. He switched my current piercings and gave me new piercings. He did a great job. I will only be coming to lulus for my piercings from now on. read more

Rachel S.

3 years ago

This place was amazing! I got my first and second piercing redone with titanium earrings because my ears don't do well with sterling silver. Angelica was super helpful in helping me pick out the best earrings available for what I was looking for/needed. Justine was so gentle and placed my earrings exactly where I wanted them to go. She was super informative and helpful with all the questions I had. The place was so clean and they really make you full welcome and care about doing a good job! read more

Asma R.

4 years ago

I have been wanting to get second ear piercings for almost two years and finally got the chance to do so today. The staff was wonderful and so helpful. Maya had my ears pierced and did a wonderful job. I was nervous in the beginning but she assured me that it wasn't going to be painful; she stood corrected. I also picked out a beautiful pair of earrings, very satisfied. Will definitely recommend friends and family to check out this place. 10/10 read more

Michelle G.

163

4 years ago

Came into Lulus back in 2018 before the remodel, I visited again recently and let me just say, wow major upgrade! The staff is extremely helpful and it felt like I was talking with my good friends. The jewelry is beautiful and the girls helped me pick my now favorite pieces on my ear! I got my helix and a forward helix done and Jony was the best. Clean, professional, friendly people! Highly recommend getting styled and pierced there. read more

Robert S.

8 years ago

Man these guys do an exceptional job. Very professional and have overall excellent customer service. My friend and I went in there for her nose piercing and man were they hospitable. I highly recommend everyone looking for new piercings to try this awesome place. They also do YouTube vlogs everyday, which shows how much they care about developing their business. Don't sleep on these dudes. read more

Sam C.

4 years ago

Loved my experience here! I have come before to buy jewelry, but this was the first piercing I've gotten from them. All of the associates were so sweet and helped me pick out exactly what I wanted. It was great that they measure and make sure it's exactly in the spot you want. Definitely coming back for future piercings! My piercer was Anastasia and Justine helped me pick out my earring. read more

Amber N.

3 years ago

Got a helix piercing in October 2022, and it's still not close to being healed and swells up. I tried to go back in October after telling them it's too small and to change it , but they wanted me to pay for their mistake. My other piercing from there is fine and the correct length. So I don't recommend this place and I also reported them to the BBB. read more

Hovanes B.

8 months ago

They helped my girlfriend pick out the piercing she wanted. They went over aftercare and does and don't and maybe that'll help my girlfriend keep her new piercing in good condition until she can wear the jewelry I bought her. That isn't to say the quality they provided was great. So no changing it out until it's fully healed. read more

Micahel M.

4 years ago

Lulus Lulus Lulus!! The only place i go to for all my piercing needs. Took my lady, my sisters, and all my friends and they welcomed us with open arms. Prices are great versus the other places I have seen & they have great quality! Great atmosphere and the great service. Will recommend everyone to stop by! Thank you Lulus! read more

Cass H.

4 years ago

beautiful and so fun! Alyssa did such a good job of making us comfortable we had a group appointment and so we all got to be in the room to have a combined experience. she made expert recommendations and all of our piercings came out better than we expected. I got a helix and my sisters got nose piercings! I will be back! read more

Zane C.

4 years ago

raven did an amazing job dealing with me freaking out about the needle. stepped me through every step and made sure I was okay before and after the steps. justine was super friendly and helpful with picking out which peircing I wanted. took out time a bit and she was super informing of what to get. read more

Kylie C.

4 years ago

Omg I love this place so much! The service was amazing they answered every question I asked. Alyssa did a fantastic job making sure it was in the right place and talking me through every step and aftercare. I will definitely be coming back for more piercings in the future!!! read more

Adri P.

137

10 years ago

I had my first piercing here then my second and it was extreamly fun. They make the whole experience outstanding and if youre ever thinking about getting a piercing do it here! The owners a great dude and extreamly enthusiastic and the piercers are amazing read more

Hov B.

9 years ago

Came in to get my ears and nose pierced and I was very happy with how smooth and fast the process was! Royanna was very knowledge and handled everything was care! The owner was so humble and honest with everything! I would recommend this place to anyone read more

Chloee M.

4 years ago

Nancy, Miya, Ilieana, Alyssa, are the best at making you feel so comfortable and important! I love these girls and they do such a good job with designing, piercing, and making sure they look perfect! Definitely coming back! read more

Taylor H.

10 years ago

Got my belly button piercing done here about a year ago and I absolutely love it. It has completely healed and I couldn't be happier. They do an amazing job, definitely recommend coming here to get your piercings done! read more

See more unrecommended reviews

Lulu Ave - piercing - Updated July 2026

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Lulu Ave - piercing - Updated July 2026

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Review Highlights - Lulu Ave

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46 Lulu Ave reviews that are not currently recommended

Why does Yelp recommend reviews?

46 reviews that are not currently recommended

Lulu Ave - piercing - Updated July 2026

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