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    Lure Fishbar

    3.9 (2.1k reviews)
    Closed 11:30 am - 11:00 pm

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    LURE FISHBAR ATMOSPHERE

    What's the vibe?
    Moderate noise
    Trendy
    Good for groups
    Outdoor seating

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    Recommended Reviews - Lure Fishbar

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    Pan Seared Black Bass
    Nancy M.

    We were told to come here when we are at Cha Cha Tang, I believe they are sister restaurants. We had a fantastic meal! Our table wasn't ready so we sat at the bar until it was. Staff were all friendly and gave us great service. The food was fantastic! So fresh and flavorful. We had some sashimi pieces, tuna tataki, amazingggg sea bass with lobster rigatoni. Favorite was definitely the sea bass but the salmon also had my eye, maybe next time! Really recommend Lure! Can't wait to come back

    Julisa H.

    I went for an impromptu brunch. The Service and decor were awesome. I didn't eat much so my review is for a limited tasting. The oyster deviled eggs were good no complaints there. The Maine lobster salad was okay nothing really stood out flavor Wise. Cocktail was good I forgot what it was something with cherry. Good experience would like to try dinner one day if it's still open.

    This mother f-en COOKIE
    Fernando C.

    Oh my oh my! The freshest fish ever, and this cookie is perfect too. It's sweet, salty, and rich. Absolutely THE date night restaurant. I can't wait to come back, and eat on an empty stomach so I can eat even more!

    Sea Urchin Bucatini  Mezzi Rigatoni Lobster Mac & Cheese  Tempura Shrimp
    Michael N.

    Excellent as usual... The place looks and creams screams high end bar vibes but has the hustle and bustle of a fast food restaurant. Seafood was fresh and delicious. The service was good.. however there was some opportunity there. I'll definitely be back!

    Fluke Crudo
    Jason M.

    A few of my friends and I were looking to get together for some dinner and to catch up - the biggest question was, where? We first decided on a place that was new to us - and after seeing Lure Fishbar floating around on social media I thought it would be a good place to check out. That being said, I booked a table and we made plans to link up. Lure is located in SoHo, really in the thick of it in a subbasement of a building. The space is pretty large for a lower Manhattan restaurant, and the entire dining room has a nautical feel. It's meant to give off the impression that you're on a boat with the fixtures and aesthetics to match. The dining room is louder than I expected, with most of the tables and booths being in the middle of the space with a large (beverage) bar to the left and the raw bar on the back wall. The clientele is a mixed bag - families, people my age, groups of gen Z - all i various dress codes. Rarely have I seen a mix of people in a single space. It goes without saying but the menu mostly contains seafood items. They have a large raw bar selection, as well as sushi, caviar, apps, mains, a few pastas, and some sides. But first a drink - we had two round and I tried one of their cocktails each time. Both were pretty good, nothing too out of this world but solid overall. We decided to start with one of the seafood towers and a couple of apps. We went with one of the smaller towers which contained clams, oysters, crab claws, shrimp cocktail, and tuna tartare. I'm not an oyster fan, but everything else was quite tasty - they paired the seafood with a few sauces which acted as great complements. We also ordered shrimp tempura, the crab cake, and fluke crudo. All of these were solid - my favorite was the crudo due to the presentation and flavor accents; I thought the crab cake was was the weakest - it was deep fried and overall a little too heavy. For my main I went with the Branzino St. Tropez; this was a filet served on top of mashed potatoes, and spinach topped with crispy capers and finished with brown butter. The dish was fine overall - fish was cooked well though the potatoes could have been smoother; I did appreciate the balance of veg to starch. We opted for dessert, and I went with the deep-dish cookie. This was served warm and topped with a scoop of vanilla bean ice cream. It was just okay; they were going for that warm cookie moment but it was kinda underdone which led to it being really soggy underneath the surface. It needed to be in the oven for a little longer and then it would have been perfect. Service was fine - a little impersonal in my opinion but the food came out at a good pace which I appreciated; this seems to be a sore spot based on other reviews. Overall, we had a great time at Lure Fishbar - the food was solid, the aesthetics were fun, and the company was great. Definitely a good option for dining if you're in SoHo.

    Lobster Bisque
    Trey H.

    As a former New Yorker, this establishment has been undefeated since my first visit years ago. Now, that i travel to the coty for work 4-6 times a year, it has become my go to, weather solo or with friends. Dimly lit, perfect for conversations and vibe. Knowledgeable and kind staff. Perfect execution of every dish. And the flavors are always to the max. If you love seafood, pasta, sushi, and great cocktails you cant go wrong with Lure. The sushi bar is my usual seating, but you're OK anywhere here.

    Rock Shrimp Tempura with Chardonnay
    Chris P.

    I came here early this year for Winter Restaurant Week lunch on a whim. Ambiance brought back memories from the last time I was here which was in 2009. Service was great. Food was just as good as I remembered 16 years ago. For the two course restaurant week lunch, I added a wine pairing. For my appetizer I had the rock shrimp tempura with a glass of chardonnay. For my dinner entree I had the miso salmon with a glass of Cote du Rhone. I devoured everything. Wine was generous for the food consumed. I'd like to return to indulge in their happy hour.

    Cookie à la mode
    Asia T.

    Very festive for the holidays! The boat themed interior is very unique- definitely worth going below street level for. The deviled egg with a fried oyster on top may be the best bite I have ever had in an NYC restaurant. Never been to Lure, but finally got my opportunity when I met my cousins visiting from CA here. Bar area was very busy, with the restaurant having multiple dining areas including a sushi chef counter towards the back. The menu appears to be mostly "Asian" flavor profile inspired seafood with some exceptions. For entree, got the whole fried snapper which was good but honestly would probably rather just go to a Thai spot and get a snapper larb. Would come back in the future to try the sushi, since that seems like a major thing here. Saketini is strong and very botanical, so do not get if you are not into martinis!

    Lure Burger
    Nikki M.

    Totally loved the place. In the heart of soho. Great menu. Friendly staff fun ambience. Sat at the bar. Ordered burger. Mushrooms and yellow tail carpaccio. All were absolutely perfect. I cannot wait to go back. And try more places on the menu.

    Matt H.

    Lure is the best! Lure is one of those places that is always consistent. Does it ever blow my socks off in terms of how amazing the dish was? No. But is it always very very good with zero complaints around? Yes. Service is always great with attentive servers and always friendly energy. The ambience is very cool as you feel like you're in an old ship and it's the perfect setting for a seafood dinner. Keep doing what you're doing Lure and we will keep coming back!

    Oysters
    RJ S.

    Wow! My first experience surpassed my highest expectations. Upon walking in immediately became immersed in the nautical theme of the restaurant. From the yacht-like interior, decor and antique-like wooden walls, the ambiance set the mood for a dining experience on the sea. To complement the vibe, the service was great. The entire team was pleasant, attentive and very professional. Our server helped me navigate the menu, accommodated my food sensitivities, and made perfect wine pairing recommendations that took the meal to a new level. All other elements aside, the food alone deserves 5 stars in my opinion. I started the with a few East coast oysters and some nigiri sushi (tamago and sea eel), both of which tasted fresh, flavorful and no cocktail or soy sauce was necessary. I followed that with the slow baked turbot entree (an east coast white fish) jasmine rice and a glass of Albariño, recommended by my server. It all was delicious and left me wishing the meal would never end. Lastly, I could not pass up ordering a salmon skin sushi roll which did not disappoint. As you can probably already tell, I have nothing but good things to share. If you get the opportunity, go dine at Lure and experience it all first-hand.

    Tempura Shrimp
    Helen S.

    Visited Lure Fishbar on a Wednesday evening with a girlfriend. Our reservation was at 5:45 (which was the only time we could get) and the place was full by 6pm! The restaurant itself is a really nice space and had a great buzzy atmosphere to it for a Wednesday. We both started with Lychee Martinis which were very good (although at $22 each you would hope they were). We ordered the tempura shrimp and the spicy tuna crispy rice to start. The shrimp portion was very generous and had a really good flavour. The crispy rice was also very tasty, although nearly $30 for 5 pieces it is a little on the pricey side. For our mains we ordered the Shazam roll and the tuna avocado roll and my friend also ordered a lobster bisque. The sushi was ok but it didn't blow me away. My friend enjoyed her bisque and the portion was generous. We split our bill and it came to $140 each (including tax and tip). We did have two cocktails so that bumped the price up. I don't eat out in soho very often but I think for the area the price is probably inline with what you would expect to pay. I would revisit Lure but I would probably order something different instead of the sushi rolls, although make sure you order that tempura shrimp!

    Bar area
    Michael R.

    I am blown away!!! From the minute I walked down the stairs I was captivated by the vibe of being on a classy yacht. But then sitting in the main dining area in a semi circle booth, I felt like the captain of the ship. The crew then took over with the most casual warm friendly attentive service. I knew this was going to be an amazing way to celebrate my wife's 64th and my 65th birthday. Then came the star of show. A beautiful platter of oysters, clams, snow crab, tuna tar tar and seafood salad. It was a wow!!! Next we had the crispy rice sushi assortment, bacon wrapped shrimp and the halibut! Everything was to die for and I cannot wait to come back with my friends and family to share this gem of an establishment! Bravo to the amazing Lure Fishbar team and Thank You!

    Branzino St. Tropez

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    1 year ago

    Eclectic menu in a nice part of SoHo. Invited by friends from work. Food and service were good. Seemed like a popular venue.

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    2 years ago

    First timers. Love the place. Food was fabulous. Service excellent. Ambiance was great. Felt like eating diner on a yacht.

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    1 year ago

    Great food, fantastic service! Very cool nautical vibe. The black bass is phenomenal!

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    Page 5 of 53

    Lure Fishbar Reviews in Other Languages

    Ask the Community - Lure Fishbar

    Are there daily fish specials?

    Are there any current happy hour specials?

    Is there a covid surcharge here?

    Hello Lindsay, Thanks for your inquiry. We do not have a Covid surcharge. Hope to see you soon at Lure Fishbar.

    Do they have biodynamic wine?

    Does it offer vegan burgers?

    I don't recall one on the menu but they may be able to offer vegan options.

    View All 7 Questions

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    We met up for happy hour at Grove Street Social with friends--one who has lived in the West Village…read morefor over a decade and another visiting from Pennsylvania. It ended up being a nice spot for a casual catch-up, though with a few mixed impressions. The space itself is cute and very much feels like a neighborhood bar. One of the things we liked most was that they have games available--we ended up playing Scrabble while waiting for our friend to arrive, which made the time go by quickly and added to the relaxed vibe. Happy hour prices are solid, and the fried pickles we shared were decent. I also had a watermelon cocktail that was refreshing and perfectly fine, if not particularly memorable. Service was a bit inconsistent. The bartender wasn't very warm or welcoming to us initially, though that changed once our friend--who is a regular--arrived. Overall, it's a comfortable spot to meet friends and hang out for a few hours, especially on a weekday like Thursday. That said, I probably wouldn't go out of my way to return, but I can see why it works well as a local neighborhood hang.

    Adorable and tiny pub on pretty Grove Street. All of Greenwich Village so Christmas-y after a snow…read morestorm. Excellent specialty cocktails: one Old Fashioned with chocolate flavors and another with figs. Spepherd's Pie special simple and tasty on a cold night. We were smitten with this discovery for happy hour. Christmas lights everywhere, including across the ceiling! Charming.

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    Cellar Dog

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    There are some pros and cons about this place, but it was pretty neat overall!…read more Came here with friends (group of 4) on a Saturday night, so we paid the $10 cover. Which is fine in my opinion because they have live jazz and I love that. I also love a bar with an activity outside of just drinking. Some pros: so many games and pool tables and live jazz and decent beer Some cons: not many seats, long waits for the pool/ping pong/foosball tables on a weekend, loud (not a place to get to know someone I'd say) Overall it's definitely ~cool~. The crowd looked to be a lot of NYU students/20somethjngs in tech or whatever living their best city life. Not the vibe for all, but definitely the vibe for some.

    Pretty cool and genuinely unique spot, different from most places in the city. The whole concept is…read morebuilt around keeping your hands busy: pool tables, ping pong, shuffleboard, foosball, chess, checkers, even some old-school arcade cabinets scattered through a sprawling underground space. It's actually a legacy spot in disguise. This basement used to house Fat Cat, a longtime West Village institution that shut down right before the pandemic, and before that the room itself was a bowling alley, tucked into a 1932 Art Deco building a few steps from Stonewall. Drink selection isn't the draw here, don't come expecting a deep cocktail list. Crowd skews heavily undergrad, and the place is loud, so it's not the spot for an intimate one-on-one or a real group conversation. It's built for a different kind of hang: elbow your way to a table, keep your hands busy, let the noise do the rest. There's also live jazz most nights, which adds a nice layer if you catch it at the right time. Neat place, just know what you're walking into.

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    Dear Strangers

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    Met up with friends here for dinner before a show near Washington square. It wasn't super crowded…read morewhen we arrived around 6pm (maybe due to the extreme cold that day) but started filling up gradually. I loved the ambiance and decor, very cozy. As for food, there were some true hits but most of the food was good but basic. The highlights for me were the wild mushrooms & rice cakes as well as the Caesar salad - loved the use of nori in the salad and would definitely come back for the mushrooms. The chicken cutlet and chicken dumplings were fine but I probably wouldn't order them again. The wait staff weren't super attentive nor super warm, but they were efficient when we asked for water refills, etc. There was ample standing room at the bar while we waited for our friends, but the table/booth that we sat at was super narrow, I was knocking knees with my friend all night and generally felt squished.

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    Dear Strangers
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    Smoked chicken croquettes

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    Sip & Guzzle

    Sip & Guzzle

    4.1
    (295 reviews)
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    If I could give 100 stars I would!…read more My 14yr old with my taste for dinning found this place online and fell in love. I couldn't say no to his request for this being his birthday dinner. I made the reservation for 4:15 PM, I didn't want to risk not getting one of those cheeseburgers. It's all he talked about. We left me with plenty of time to get there walk around the city go to dinner and then head to the next stop. TRAFFIC!! Awful, terrible, dream crushing traffic! It was bumper-to-bumper almost immediately getting out of Maine. I'm staring at the clock, watching the arrival time get later and later and my son's face go further and further from the glowing smile it had started with. I try to call the restaurant, knowing no one would be there to answer. They didn't open till 4 o'clock, and it was 10 AM. I have my husband sent an email saying that we might be late. Then traffic starts to clear up and it says we're gonna arrive in New York around 245. Awesome! No traffic picks up again and it goes back to 6 PM. We finally get a call from the restaurant, they moved things around and offered us a reservation at 5:25pm, but it was the best they could do. Their best was enough, we made it there by 5:15. Thanks to the amazing staff at sip and guzzle, my son was able to have his birthday dinner at the place he'd been dreaming about for months. Mackenzie and Kamila greeted us at the door, we had spoken to Kamila on the phone and she was just as wonderful in person. She led us to a nice corner booth where we weren't all crammed in and left us in the hands of our server, Angie. Unfortunately, they were sold out of cheeseburgers. They only make a minimal amount a day, but we made up for it other places. We ordered the highlight reel. MOCHI FRIES Creative, crispy and unique, the nacho powder dip is an interesting touch, I preferred it without. SPICY TUNA was disappointing, we were told to alternate side because one was meant to be sticky rice the other tuna. Enjoyed as instructed but unfortunately the ratio of rice to tuna was probably 70/30. Two small bites of rice and then all tuna. Mine being the second bite I didn't really get the experience. Very tasty otherwise PORK YAKI 30-layer skewer with koji floss Very good, perfect combination of sweet, savory and salty. Delicious! Anything wrapped in cotton candy has my inner child's full attention. We ordered four more to go. BIKINI world's thinnest sandwich, comté ganache, 5j jamon. This was ridiculous, salty, creamy, crispy. All ingredients were evenly distributed across the sandwich. Every bite was perfect. FOIE GRAS MONT BLANC Foie gras on top of soft pillowy toast, this is a plate you should be eating in private. It's absurd. SHRIMP TOAST fried shokupan stuffed with royal red shrimp and lobster This was strange, it wasn't bad, wasn't amazing. The first taste and smell was soapy, like fancy soap. The texture is amazing. It almost had an herb chicken salad flavor. Definitely interesting and worth the bite. ELECTRIC CHICKEN hot and crispy This was FUN!! The presentation, the flavor. It really hit upfront with scechuam pepper. Szechuan pepper is more a feeling than a taste and really elevates the experience. If you've never had Szechuan pepper this is a good place to start your adventure with it. This came out with their addictive cabbage, not by request, it just happened that way. So obviously I wanted to see if they were friends, they are, bites together suggested. ROYALE WITH CHEESE a5 wagyu Yes we ordered $150 sandwich, shamelessly. If this is the only thing you can get, get it! It comes with sour house made pickles. I suggest being careful with those, there's no need to overpower the flavor of what is already here.

    S&G has already taken Best New U.S. Cocktail Bar in 2025, #39 on the World's 50 Best Bars that same…read moreyear, and the #1 spot on North America's 50 Best Bars list in 2026. This was my second visit and it was even better. We splurged and ordered the Royale with Cheese and the Electric Chicken with the Party Dip which is their version of ranch topped with caviar. UNREAL. Everyone talks about the ranked cocktails here, but the food still does not get nearly enough attention.

    Photos
    Bar Area by the entrance
    Bar Area by the entrance
    Hand rolls $
    Hand rolls $
    Wagyu old fashioned

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    Wagyu old fashioned

    Lure Fishbar - seafood - Updated August 2026

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