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    Proudly Serving

    4.3 (299 reviews)
    Closed 11:00 am - 10:00 pm
    Updated 1 month ago

    Order Proudly Serving Takeout or Delivery

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    PROUDLY SERVING ATMOSPHERE

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    Divey
    Casual
    Trendy
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    Reviews With Photos

    Tony T.

    Drove all the way from OC due to a friend's rec for this smash burger. I have to say I am not disappointed as their smash burgers are one of the best I've tried. My friend also got their chili style burger and that also tasted fantastic and their duck fat fries were amazing. This is a must for any smash burger enjoyers. 5/5!

    literally is fabulous as it looks
    Kathryn F.

    I like to consider myself a cheeseburger connoisseur I really take this seriously this was hands-down. One of the best media delicious smash burgers I have ever had. The fries were absolutely delicious. My mouth is watering writing this review thinking about how good it was lol you can definitely tell they were cooked and duck fat I got a triple smash with the loaded french fries and a Diet Coke and I cannot wait to experience this again...:) thank you you guys!!

    Jesus M.

    After hearing a lot of their famous smash burgers I wanted to try it out and I was not disappointed. I haven't had many smash burgers but this one set the standards in my opinion! It was a perfect combination of pickle, patty and bun. The chili cheese fries were also great! Only a few places have it all and this one is definitely worth the try! This location is in the neighborhood with limited parking but has plenty of seating. The service was great and food came out with no delay. The staff is friendly and great to talk to. The location has tables inside and outdoor, with a nice patio area in the back and bar seating. If I'm ever in the area I would definitely be coming back.

    Our server, Eric, was funny, kind and had great recommendations. I work in hospitality out of town and he left an impression on me (along with the zesty ranch.. omg) !

    PS Burger Ranch Malt Vinegar Aioli PS Fries
    Miten P.

    Whoa. To be honest, we (my inner warrior + the stomach) are still processing this Doordash order from Proudly Serving because... ...guys, this one is REALLY GOOD. Still processing this order because... ...guys, this one made our achy, breaky, carnivorous heart cry, salivate or something in between. We like this burger guys. We like it a lot. Somehow, we think we might like their fries EVEN MORE. Those fries somehow parted the skies to reveal a choir of angels singing "Hallelujah" and telling us we deserve this. However, because of the duality of human nature of course, we were concurrently left pissed off while experiencing a 9th level burger high. It all boiled down to this moment of seeking existential clarity, asking ourself: "How come nobody else we have ever encountered in our 38 years on this planet has thought us worthy enough to serve us triple or quadruple fried fries of this caliber?" Also, "Who, in fact, is the real Burger King?! Does he actually reside in Hermosa Beach, California??" Our only complaint isn't actually a complaint at all. If anything, it is a personal failure on our part that we will rectify on my next order. For US, that juicy, perfectly cooked burger just needed a little something to cut through all of that butteriness and unctiousness. It needed jalapeños and, dammit, we will absolutely order those jalapeños next time! Finally, last but not least, we NEED to discuss this malt vinegar aioli because of 2 deep personal thoughts we had upon tasting it: "wtf?!" and "goddamn"... We honestly wish we could meet whichever fine iconoclast spawned this aioli. This thing is a culinary work of art...a truly paradigm shifting contribution to modern society that will inevitably be taught in culinary schools alongside the likes of Coq Au Van and Pate. We won't reveal anymore about that malt vinegar aioli. We could never do it the justice it deserves. Just go eat it and walk away as amazed and reflective as we were. Finally, to Proudly Serving, thank you forever ruining all other fries for us going forward.

    PS Burger Duck Fat Fries
    Heather M.

    Okay sooo this is like my fourth or fifth visit to this location (I started when they were inside Project Barley ) All of my visits have been good , the food is consistent and good quality , always very lively and full of locals , which I love to see. Today however was just a little more pleasant , we walked in and were greeted by Leah( or Lia not sure how they spell it ) And honesty the whole experience just felt soo welcoming because of her. She was sooo nice and personable with us and every customer that walked in after and I feel like that's the kind of neighborhood vibe the South Bay is known for Will definitely be back again sooon!! I know the picture doesn't look like much but I can assure you the foood was BOMB!!

    $7 Grilled Cheese
    Brenda L.

    The good: I tried a hamburger, the PS burger and a grilled cheese. The flavors were good and the menu is simple and straight forward. My toddler enjoyed his grilled cheese. I tried all 3 items. My husband's burger had jalapeños and double the meat. He liked that the burger had both ketchup and mustard. The bad: Texturally, the burgers were mushy and needed more structural integrity. I would've liked more lettuce, raw tomato and onion. The bun can get soggy if you don't eat it immediately. It's good for folks who love soft things. The interesting: They sell gift cards online and offer catering. They have 2 locations.

    Milkshakes
    Michael S.

    If all they served were their Tots (tossed in duck fat), I would recommend this place without hesitation! But along with the Tots they have several hamburger options, terrific French fries (also tossed in duck fat), milkshakes, and a decent assortment of beers on tap. They've got a couple tables out front and several dining rooms with various table-size options. They've even got a couple of pinball machines. The food is great, they're a very short walk to the beach, and their crew is incredibly helpful and pleasant. If you're anywhere near Hermosa Beach, check them out.

    I'm stuck in a square, becoming one too  Birthday/Anniversary Dinner  Chili Burger w/ Tots from #ProudlyServing
    Mojo S.

    What an overwhelmingly great place to get a burger. My chili cheese burger was made exactly how I like it, with enough chili to make it taste wonderful without turning it into a knife and fork meal. And those smashed patties were super delicious, like a gateway to taste heaven. About the only things I could complain about is the smashed in lack of space in the dining area. Why have two pinball machines when people are lining up for table space? Make it make sense. As well as try to speed up the time it takes to go from the kitchen to hitting the table. Our meal came super late and it kind of killed the excitement. The staff were nice enough but nobody really catered to assisting with us getting our food in a timely manner. It was kind of disappointing.. But otherwise it was a fun time.

    PS Tots
    Ariana S.

    Little hole in the wall! We all liked the burgers. The tots were good and crunchy. The only thing was my son did not like the chili cheese fries, it's his expertise so I figured they really weren't to his liking. We ordered for pickup seeing the reviews about the dining space and dine in experiences. This place looks like a little hole in the wall, maybe as they get bigger and get more clientele they will invest in something bigger and accommodating. Either way, not sure I will be back.

    outdoor seating
    Matthew K.

    Summary: Decent burgers, Good tots, friendly service, good seating. This place is a good try, personally for me I've had something super similar (little bit better for me). So this kinda just gives me cravings for a little more flavor. Plenty of seating (indoor & outdoor) and cool spot as a whole. Pastrami Burger: Good amount of protein, I'm always glad when a spot makes doubles as standards. The pastrami itself doesn't really add much to the profile though. 6.5/10 PS Burger: This is kind of your standard smash burger, nothing really special but it's not bad. 5.5/10 PS Tots: Honestly maybe the highlight from here, tots were really crispy but not overdone, the sauce here was honestly the best and the patty also threw in a texture change. 8/10 Note: The sauce is honestly, kinda mid. It's not strong enough to cut through the oil and fat of the burger so you don't get much from it.

    Ty D.

    I finally made it to Proudly Serving after hearing so much about it from friends. Came here for lunch after getting a great massage and early enough to beat the crowd on a Friday. I went with the PS burger after asking the guy at the counter what he recommended as a first timer. Also got the fries and a Diet Coke. The PS burger comes with double patties, grilled onions, American cheese, pickles and PS sauce on a toasted bun. I'm salivating writing this review, it was that good. I'm a French fry fiend, and these fries are the best. They're thicker cut but what takes it over the top is that they're fried in duck fat. They have three different dipping sauces for the fries (PS sauce which is a house made thousand island type sauce, a spicy sauce, which was my favorite, and I don't recall the 3rd sauce which I also liked). Sauces are $1 each, but I was compd since it was my first visit to PS. Thanks PS! David, the cool guy who took my order, and I believe is one of the managers was telling me about how good the PS chili is, and I mentioned that I'll need to try it on my next visit. While as I was enjoying my PS burger, he comes out with a little sample cup of chili with onions. The chili is all beef, and so flavorful and has a nice kick to it on the finish. I loved it. On my next visit, I'll get the chili fries. PS also offers craft beers. David mentioned that they make a beer float, not a root beer float, but a float made with dark ale. I told him that sounded strange, and I was surprised with a sample of the dark ale float. As strange this combo sounds, it surprisingly works! If you're looking for one of the best smash burgers around and best fries, look no further. Proudly Serving is my new neighborhood burger joint. Service is friendly and attentive. There's a couple of old school pinball machines. And also a small patio for al fresco dining and a few table out front. Metered parking in front and limited free parking during the day or permit parking.

    Nikki O.

    Since we planned to go to the South Bay, I decided to look up a place for lunch and found this place. The restaurant is located two blocks from the beach. Parking is a little hectic but be patient because you may find a spot that opens up on the street. The parking is by meter so make sure you have change or use a credit card, too. When we finally parked, we walked a block to the restaurant and we were immediately embraced by the bright orange storefront. As soon as we walked in we were greeted. It was a bit busy and we noticed the burger restaurant was a bit small. When we got our order in , we got our table and began to wait for our food. The spot was pretty cool and had two vintage pinball machines to play with while waiting for your food. When we got our burger and grilled cheese, it looked delicious. My grilled cheese was yummy. Simple but perfect. I tried a bit of the burger and the patty was great. Overall, cool spot and close to the beach. So after a fun day on the beach or catching some waves, stop by because they are proudly serving some delicious food and ice cold beers. You can thank me later!

    The perfect crisp and quantity on these tots! You pretend you might not be able to eat them all and then suddenly they're gone!

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    Page 2 of 8

    Proudly Serving Reviews in Other Languages

    Ask the Community - Proudly Serving

    Howz it? What's parking like here? Street parking only ? Or so they have a private lot for customers to park at with no charge? Mahalos In advanced

    Hi, If you are referring to the Hermosa Beach location, there is only metered street parking. A few… Read more

    Are there any vegan options?

    Is it a long wait on weekdays?

    No wait on a Wednesday for a party of four. Super fast service and the burgers were tremendous!

    Do your fries have gluten in/on them?

    Yes they are coated in flour

    Gluten free fries? Bun option?

    Hi Dana, Our only bun option at the moment is a potato bun.… Read more

    Do you have cheddar cheese or is it only American cheese?

    Just American

    Is the veggie burger vegan?

    No the patty has egg in it

    Can I order a single-patty burger? Sometimes I don't want THAT much beef.

    Yes you can.

    Do they allow small dogs?

    Yes we allow dogs of all sizes

    When will a veggie burger be on the menu?

    It’s available now. We just haven’t officially added it to the physical menu yet.

    View All 13 Questions

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    True story. I was talking my wife and son to LAX so we had lunch in downtown El Segundo. We had…read morepizza and a salad. No biggie. Then, what am I gonna do? Drive home in three hours of traffic?!?! No way. I looked for a cool place to hang out, watch some sports, and get some work done. I needed free wifi, a power plug, and an environment that is conducive to focused work. Okay, okay... I also had self-serve beers. Everyone's a hypocrite. I didn't realize I'd find this gem. They have a board and card game wall that would entertain my nine year old. They have a plethora of salads that will maker my wife happy. They had a self-serve beer wall that would satisfy me. The nachos were awesome. It's the Goldilocks of gastro pubs. Don't sweat the two hour parking signs. But if you're a worrier, go to the free public parking on Grand. I was hooked up by Seth, Zane, and Katie who will make you feel like family.

    I've been here quite a few times after work but today just seemed off. Service was attentive and on…read morepoint for drinks and acknowledged that I was here, but when I asked for spicy wings or the chicken habanero sandwich they said "it is what it is". Not really what I expected. The Nashville chicken wings were ok, a bit oily/greasy for my taste and they forgot blue cheese instead of ranch (just a knit of mine). The pretzel with beer cheese and "spicy mustard" were okay! Cheese is a bit liquids for my stats and mustard is just slightly brown mustard. Beers here are always great! Can't complain there. They always play the games though, super awesome after a long Friday! NHL, NBA, MLB ;) nice and sporty vibes. Will be back... I work walking distance

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    Good timing
    Good timing
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    Project Barley Taps & Grill

    Project Barley Taps & Grill

    4.4
    (57 reviews)
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    I cannot say enough great things about Project Barley (and the "annex" - Next Door Bar aka NDB). It…read moreis a terrific local bar/restaurant! We are frequent visitors as we live in the neighborhood. Here are a few things I love that I want to share: 1) It's a fabulous place to throw a party! I recently threw my mom's 70th birthday party there at NDB. Huge shout out to the manager, Jess. I reached out to her asking if they could reserve a little space for us. She was extremely helpful and accommodating. She even let us set up early with some decorations - her flexibility and kindness were so appreciated! She also assigned us an amazing bartender - Kara! And she took great care of all of us. Thank you Jess and Kara!!! My mom and all our guests had a wonderful time. 2) During the day, they are family friendly which is a huge selling point for us. They have games and markets/crayons that the kids can use. 3) The food is really good! I like the chicken caesar wrap and the tacos. But it's all really good and high quality. Great job, chefs! 4) I appreciate that they have wine, as I am not a beer drinker. And most breweries only serve beer. 5) Having music/entertainment many nights per week is awesome. Always a good time. 6) As mentioned - but will again - the service is fantastic. We love to support our local businesses - this one is top notch. Go visit them. Cheers!

    Beer review only as I didn't eat. Good selection. Sanford street Hazy pale ale was excellent…read more Served in a plastic cup at the bar however :( World Cup on the tv, friendly service.

    Photos
    Project Barley Taps & Grill
    Grilled cheese sandwich, fries and cocktail (gin with pineapple juice)
    Grilled cheese sandwich, fries and cocktail (gin with pineapple juice)
    View from inside of Project Barley.

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    View from inside of Project Barley.
    The Craftsman - Brews & Bites

    The Craftsman - Brews & Bites

    4.5
    (110 reviews)
    2.7 mi
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    Came in today on Saturday, 5/23/26. I've been here a few times before, but this was my wife's first…read morevisit since I've had nothing but positive experiences here and wanted her to check it out. Yet again, The Craftsman did not disappoint. Mykel (the owner) was onsite and even remembered me when I walked in -- a true sign of great ownership and hospitality. I introduced him to my wife, and we decided to sit at the bar. Holly and Julia took great care of us. Both were personable, attentive, and completely on point throughout our visit. We tried the queso dip with chorizo, zucchini fritters, and the dry rub wings -- every single item was delicious. Hats off to the chef. You really can't beat the vibe here. Close to the beach, clean atmosphere, attentive and friendly service, amazing food, and owners who add the kind of personal touch most establishments miss these days. I'll absolutely continue coming back for the food and beer. Do yourself a favor and stop in. Check out my previous review too -- that's how much I enjoy this place. Always have to give props to establishments that truly do it right.

    Omgosh so glad to find this place. Perfection. Delicious food, live band, wonderful service, and…read morereasonable prices in Hollywood Riviera. I hadn't had a pastrami sandwich in decades but am so glad I tried Craftsman's pastrami. Addicted! Perfect balance of savory and a bit of sweet. Great quality pastrami too. And the friendly, welcoming service was much appreciated! Felt like hanging out at a friend's place. Absolutely will be back!

    Photos
    Nice open space and well-lit
    Nice open space and well-lit
    Nothing more refreshing than chilled oysters on a hot summer day. Pair them with ice-cold champagne or a cold draft beer! Can't go wrong
    Nothing more refreshing than chilled oysters on a hot summer day. Pair them with ice-cold champagne or a cold draft beer! Can't go wrong
    The Craftsman - Brews & Bites

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    Proudly Serving - burgers - Updated June 2026

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