I have been a client of Rima's for 10 years now. She's the best; Rima is extremely knowledgeable about advanced hair straightening specialties, not to mention she's also very kind. She's made my dream of having straight hair come true. Her expertise is unmatched. I have referred all of my family and friends who have now been clients of hers for years... those who have moved away from CA now fly in to get their hair done by her. We won't let anyone else touch our hair. Thank you Rima for keeping my hair so healthy and happy! read more

Rima did a Japanese straightening treatment on my hair. Unfortunately, it burnt my hair badly. She tried to fix it with a keratin treatment but it was not effective. I have applied different oils, conditioners, etc., but the damage has been very strong. She didn't seem to be a precise person. She even got my dress and ears very wet when washing my hair. read more

Rima is AMAZING! I found her on Yelp in October of 2021 when I went in for a Keratin treatment ( I was nervous to commit to a Japanese Hair straightening treatment). I loved my results and I feel like my hair got much healthier. Fast forward to August 2022, I decided to get a Japanese hair straightening since I have many work events coming up, and it would just be so much easier to maintain and look professional. It's been two weeks and my hair air dries pretty much stick straight, and I am loving my results! I will always return to Rima for my hair straightening needs. Don't even waste your time looking elsewhere, and book with Rima :) read more

Rima Uranga - Before and after of the 3 hour Japanese Hair Straightening process. - Hair Stylists Near Me - Newport Beach, California

Wow! Had a keratin treatment with Rima. She did a fantastic job. I love my hair!!! Anyone out there looking for Keritan treatment please give Rima a call. You will not regret it. I promise!!!! read more

Rima is the absolute best! I came to her after a stylist fried my hair, she's done my regrowth with the japanese straightening twice and somehow has completely saved my hair. She works super fast, has amazing style, and is the most fun to chat with. I would give her 100 stars if I could! read more

Rima is great. She and I had initially discussed hair straightening for me, but when she saw me - and my super-fine hair - she advised a keratin treatment instead, as it would give me better results. I went with it, and I love it. But I was also impressed that she chose what would be best for my looks, and not the more-expensive treatment that would have been better for her financially. I trust Rima, and I will return. read more

If you are looking for the best Japanese treatment in SoCal, you have found it here. I can not recommend Rima enough! I drove down from LA for years just to have Rima do my hair & it was SO worth it. Rima has been doing my hair for three years, and I have been so impressed with her every single time. She is thorough, patient, and kind to my crazy, unmanageable hair. Rima's Japanese treatment has literally saved me hundreds of hours I would have spent styling my hair, and her pricing is VERY competitive. I also love that she does routine touch ups at a fraction of the price, and I get compliments on my hair nearly every day. TL;DR book with Rima ASAP - you will not regret it!! read more

Rima Uranga - Before Japanese straightening - Hair Stylists Near Me - Newport Beach, California

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While other people have clearly had success with Rima, my experience was quite different and I am only posting this so that people can be aware and proceed at their own risk. Unlike other professionals, Rima had the chemicals come straight to my scalp. The impact of this is that it caused half my hair to fall out. It has taken over a year and I still can't put my hair in a ponytail. Generally, I have really healthy and thick hair so it grew back. However, that mistake on others could leave permanent bald spots. read more

tl:dr Excellent -- prompt responses/appointments, great work and pricing I wanted to treat my wife to a cut and Japanese hair straightening treatment at the last minute for her bday. I messaged Rima and she was able to me an appointment for her at a good price. We're used to Japanese straightening treatments in NYC (wife's had a couple there) and this was so much better. It look around 4 hours or so (instead of 6+), she used quality product and the result was excellent. According to my wife, Rima was very personable and showed her expertise. I can agree -- it's been about 2 wks now and the hair is still silky and straight. Couldn't have gone any better, so we thoroughly recommend! read more

The hours spent trying to tame my lion mane have been forever banished thanks to Rima. She has been straightening my hair for years and never disappoints. My hair NEVER grew past my shoulders until I started straightening it which allowed me to retire my flat iron and now have hair almost down to my waist! Rima is very skilled and gets it right every single time. I've tried Japanese straightening at other salons and trust me, that is not always the case. She has clients that fly into town to see her and that definitely speaks for itself. read more

Beautiful results! Trustworthy! Competitive pricing! Highly recommend. Rima reviewed all straightening options and is very knowledgeable about the products, process and outcome. read more

I was blessed with gobs of hair - and I mean gobs, and while I am thankful to have so much hair, it has driven me crazy most of my life because of inconsistent wave patterns and coarse, pokey, damaged-looking ends. I started looking into thermal reconditioning and found out that Rima, in Newport Beach, does the Liscio Japanese straightening treatment (much better than Yuko). I cannot begin to tell you how thrilled I am to have beautiful, shiny hair now that looks healthy and does not fluff out anymore to the point it looks like I just stuck my finger in a light socket! I feel so much prettier with hair that behaves. And I am so happy I found Rima - I'm pretty sure she is the only one in Orange County California doing these procedures (she does Brazilian blowout keratin treatments too). read more

Rima Uranga - Hair Stylists Near Me - Newport Beach, California

Best place in Southern California to get Japanese Thermal Reconditioning and Keratin treatments done! Rima has been taking care of my hair for over ten years. If you are unsure of which treatment will be best for your hair, she's the best person to go to for recommendations. I have alternated between the Japanese and Keratin treatments to keep my hair growing out long and healthy. read more

I have been seeing Rima twice a year for over 15 years. Meeting her changed my life. I live in Northern California. When my sister went down to So Cal for college she found Rima. I saw my sister's hair when she came home for a holiday and was extremely impressed. I scheduled a trip to Disneyland for my son and a consult for me. We met at Starbucks, I had a million question (the process was new back then) and she thoroughly answered each question and made sure I understood what the process was, and what the results would be. After our consult, I did further research and found that in San Francisco ( at that time) because it was a specialized service it cost twice as much as Rima charged. Since our first meeting, I have been seeing Rima consistently. I have drove 6 hours to see her, I've flown down just for the day, I have gone down for the weekend and for the last 5 yrs or so have been seeing her in San Francisco whenever she's up here. My natural hair is very thin and curly, but I have a ton of it. One of the unexpected benefits I had is that I frequently had migraines, that I believe are related to my hair. Once I started seeing Rima, I went from taking medicine on a regular basis to maybe once or twice a year. I don't know the why behind it, but I know if I wait too long to get my hair done, I start getting them yet. Rima is a wonderful person, that I feel lucky to know. I have recommended her to anybody that has any interest in getting their hair straightened. read more

Rima Uranga - Hair Stylists Near Me - Newport Beach, California

I love Rima and how she does my hair. I've been doing my hair with her for 4 years and my hair is longer and softer. The Japanese straight hair treatment is amazing, especially for curly frizzy hair. I've damaged my hair so much from straightening it and now my hair I longer and softer. After coming to Rima, I no longer have to wake up extra earlier or take 2 hours out of my day to straighten my hair. Rima is amazing at what she does and I never mind the drive from San Fernando valley just so she can do my hair. I love Rima and Japanese hair treatment and I'll never have to worry about my frizzy hair (even on humid days) ever again. read more

Rima Uranga - Hair Stylists Near Me - Newport Beach, California

Rima is amazing! Been seeing her for 3 years now for the Japanese hair straightening treatment. She is fast, informative, and my hair looks and feels amazing. Best decision I've made for my hair was to get the Japanese hair straightening treatment...it makes getting ready so fast! My hair air-dries perfectly straight. I'll drive a couple hours just to see Rima for this treatment, it truly is worth it. Thanks Rima read more

Rima Uranga - Hair Stylists Near Me - Newport Beach, California

I am addicted to Rima :) I found her about 7 years ago online after I was doing some online research. Long story short, another stylist had ruined my long flowing hair and I needed someone to fix the straightening job. I called Rima to discuss her Japanese thermal reconditioning process, and she was so patient on the phone! She answered all my questions, plus she asked all the right questions about my hair type to fully make sure I was a good candidate for the process. I've been seeing her every 6 months ever since! I have naturally curly and somewhat frizzy hair; I'm of middle-eastern background and my hair is long but has never been colored. Rima is extremely consistent; my hair is always straightened perfectly. I go back every 6 months or so since I have about 3 inches of growth at the roots that are curly. She straightens them using her Japanese thermal reconditioning process and 2 days later, I wash my hair and it's permanently straight! I love it. The process takes her usually less than 3 hours, and she's the most lovely human being to speak to. There's never an awkward moment on what to say next to your stylist since she totally puts you at ease and is a very genuine person. As far as scheduling appointments, it's very easy. I usually call/text her about 2 wks in advance and she's super flexible. I used to live in SoCal, but since then had other work assignments in Chicago, Seattle, and now San Francisco, and I have always flown to Newport Beach to see her as I won't let anyone else touch my hair. She's definitely worth it! read more

I found Rima one day when i was frantic about my hair. Another salon had fried it so I desperately searched yelp for answers to my hair issues. Rima is a gift from the heavens and I am 100% confident that no matter what the state of your hair is in, Rima will improve it. Thank goodness for yelp! read more

Rima has been doing my hair for a long time! She is one of a kind. I go to her for Japanese Straightening. I am Persian, have really frizzy and course hair. It's long and heavy too. I always feel great sitting in her chair. She is very flexible with her appointment times too and always makes sure you're happy with your hair. I can't wait for my next appointment. Thank you Rima! This review was long overdue! read more

I found Rima while doing a Yelp search for Japanese Straightening. I loved my previous stylist, but he relocated. Rima does amazing work, is super friendly and loves what she does! I naturally have thick, curly hair and I would always have a hard time styling it and it would take forever to blow dry. She is knowledgeable of the different straightening techniques currently available. Her price is fair and she doesn't take longer than needed! She is current in her practice and can explain the process in-depth if needed. read more

Rima is the best!! She was patient in answering any questions I had about the treatment and very flexible with scheduling. I had never treated my hair (no color, no chemicals) before and thus was a bit hesitant about this investment in my hair. But I found Rima on Yelp, and am so glad I did! My thick, curly and frizzy hair is now smooth, silky and straight thanks to her amazing Japanese straightening treatment! I love my straight hair and it is beyond easy to have a great style right out of the shower. Bad hair days are no more! read more

Rima Uranga - My curly, frizzy, thick red hair is now silky, straight, and unbelievably soft thanks to Rima's Japanese straightening!! - Hair Stylists Near Me - Newport Beach, California

Hello All I just wanted to update my review since I realize I have now been seeing Rima for 2 years, and that is a novelty for me. My hubby says I change hairdressers like my shoes :). However, you do not switch when you continuously get excellent results and I get just that with Rima! There really are just a few experts in hair straightening - I have been to those few - but I can vouch that Rima is the best of the best. read more

I scheduled a Brazilian Blowout and cut with Rima about a week ago. When I got there with my cut ideas she mentioned she doesn't cut hair but she still trimmed the bottom which I appreciated. She was super professional and sweet and did a great job with the Brazilian blowout. Now, a week later my hair feels a little healthier than before but not smooth and shiny like I had expected but this was my first time having a Brazilian so I may have expected more than what was realistic. I guess I wanted it to look like the before/after pics and save time styling. I still have to blow dry and flat iron it... it's just maybe a little less prone to frizz but still definitely frizzy without product and flat ironing. She said that brazilian blowouts have a cumulative effect and will look much better after several treatments so I'm guessing I may need to have a few more treatments to have the shiny result I was looking for. It feels slightly healthier I think though, sort of like I did a recent hair mask. But Rima herself was wonderful! She was super friendly and personable and I'd recommend her for sure. read more

I looked on yelp for someone to straighten my hair & found Rima. After trying a dozen or so different people I am hooked on her. My hair has been great, making my life so much easier. Hoooray. read more

Wouldn't trust anyone else with my daughters hair. And now mine. The expert in the field. With constant change in product coming out Rima is up to date on every single straightening option there is. Worth every penny. read more

Rima changed my life!! I actually tried Japanese straightening a few years before I met Rima. The salon charged twice as much as Rima, and they completely messed up my hair! I thought Japanese straightening sucked and didn't work for me. One of my friends was a client of Rima's and couldn't stop raving about her, so I took a leap of faith and tried her. What a HUGE difference!! I used to shyly tie my hair in a ponytail everyday. Occasionally I would blowdry and flat iron, which would take about an hour each time, or shell out around $50 for drybar. But now... it takes about one minute to do my hair in the morning (if that). It's shiny any straight, and I always get a ton of compliments. It's super natural looking, too - people just think this is the way my hair is (but it's not)! I get this done every 6 months, and have been to her about 6 times. My hair still looks great and healthy. It just makes such a big difference when you go to someone who truly knows hair and knows what they're doing, which Rima does! And the price is actually a steal when I think about all the time and money I spent on styling and products. Her home base is Orange County, but she occasionally works out of San Francisco, Which is where I see her. read more

I found Rima for Yuko...she is like s pot of gold to me..have been doing Yuko for @ 15 years with a few people. I have "strong waves" ..i was asked to be in a straightening training school class once as "worst possible client"/ "biggest challenge" one could face..i did it! Anyway...Rima rocks!! I'm with her from now until she retires...i enjoy our conversation and feel like I have a new friend! Oh...VERY reasonable price!! read more

I found Rima using this website and by interacting via messaging w/ her past clients. She received rave reviews! I made an appointment with her and discovered why! She is extremely professional and very informative and really looks at your hair to determine the best route! I felt very safe under her care, since she too uses both Liscio and Keratin treatments on her own hair! I have been to her 3x now and each time my hair looks great. I have recommended her to everyone I know w/ my "Type of hair." Don't risk you hair to just anyone, TRUST ME! If you have any questions feel free to message me. read more

Rima is amazing! I started going to Rima about 6 years ago for Japanese hair-straightening treatments. From my first phone call to her with a million questions, to my most recent visit just weeks ago, she has been patient, professional and super friendly. I had previously never felt that I could grow my hair out as it was so coarse and frizzy. Now I have smooth, soft, shiny, healthy hair and I love it. Thanks Rima, you're the best! read more

I found Rima while searching Yelp for Japanese hair straightening and made an appointment based off her great reviews. I am so glad I decided to go with Rima! She was easy to get a hold of so making an appointment was effortless. The day of the appointment she was on time and on her game. Rima is very laid back so I enjoyed the time it took to straighten my hair. I recommend Japanese straightening for anyone who wants a longer lasting and smoother result than a Brazilian Blowout. My hair turned out beautifully! Only girls with crazy hair will understand me when I say that the first time after my appointment, when I blew my hair dry straight and shiny in less than 5 minutes, I was nearly in tears I was so happy! I highly recommend Rima and I will definitely be seeing her in a few months when I'm ready for a touch up. read more

I've been seeing Rima for years and LOVE my hair because of her. Rima is very knowledgable and super nice. I get the Japanese straightening twice a year and do the keratin conditioning in between those treatments. My hair is naturally thick, coarse, unmanageable curly Asian hair and now it's thick, smooth, shiny, straight, manageable hair. Yes, all the treatments add up monetarily but I love that I don't even have to brush or blow dry my hair anymore. I usually just wash and run my fingers through it and it dries straight and smooth. No more hours spent stressing over getting ready or having bad hair days! I think that is well worth the cost. read more

I found Rima on Yelp. She was very nice and professional. She did the Keratin straightening on my hair. My hair normally is like an 80's hair band-crazy big and curly! After Rima did the Keratin on it I was back in 2014 and my hair looks amazing! I'm able to control and style my hair much easier now! Thanks Rima! read more

Have been obsessed with what Rima does to my hair ever since my mom found her on yelp two years ago! We both swear by her straightening and keratin treatments. Ill never be able to repay her for all the time I've saved on my hair thanks to her!!!! I highly recommend her!!!! read more

I recently went to Rima for the first time last week. I had had Japanese straightening done in the past and really liked it. After trying two other stylists without satisfactory results I finally found Rima on Yelp. I have never been happier with my results! She not only did a wonderful job.....she was also so fast and efficient that she cut the usual time it takes by an hour. Here prices are also better than other stylists. I highly recommend her and will keep going back. read more

I had never done a Japanese straightening treatment ... after 15 years of Brazilian Blowouts I was definitely surprised and am stoked about my new permanently straight hair and I couldn't have found a more amazing stylist to work her magic!! Rima is the absolute best!! Beautiful, talented and straight forward with what's going to happen next! I love change and Rima has given me something I've been looking for since my mom use to iron my hair on an ironing board. Thank you again my friend and I'll see you soon ‍ read more

Rima Uranga does Japanese hair straightening! I so love what she did to my hair. I have waist length hair that i spiral permed! I know, horrible thing to do, yet I did it and regretted it. I came into her to straighten it and I am sooooooooooo happy! Its the best thing I ever did to my hair and for my hair. Its so shiny and thick and beautiful! I go to the gym every day put my hair in a ponytail, and after sweating take out the rubber band and.....Whaalaa its still straight no kink! If for any crazy reason, there is any unwanted bend in my hair like when I wake up, I spray it with water and again Whaalaa straight again! Thank you sooooo much Rima I tell everyone about you! You're the best! I love you and my hair loves you too! read more

I highly recommend Rima for hair straightening - 5 stars all the way! I have been seeing her for over 3+ years now for the Japanese hair straightening treatment. It seems to be the only hair treatment that will calm my tight curly roots and it is worth every penny. Not only does the hair treatment save me time on styling every day, my hair grows way past my shoulders now. Rima is easy to make an appointment with because she is flexible and will see me after work hours. She is also professional, quick/efficient, friendly, and a nice person to spend a couple hours with. :) read more

Rima is the BEST!!!!...she is my miracle worker...i found her on Yelp and i needed help with my poor hair that would not grow :( she does amazing extensions and no one knows after 2 years that i have them!!!! She is always available and is gentle and i can't live without her! I recommend all my friends and coworkers to go to Rima... read more

Rima is amazing!! I've been getting my hair straightened with her for about a year, and after 5 years of straightening my hair, I can honestly say Rima is the best of the best. I am Israeli and have super small ringlet curls, and I do Japanese hair straightening with Rima - my hair comes out stick straight, shiny, and beautiful. I also had damage from previous hair straightenings, and ever since I started going to Rima, the quality and health of my hair has improved. I'm getting married in a month and a half and know that my hair will be just perfect on my big day thanks to Rima! read more

Rima did an amazing job with my hair! I got the japanese straightening treatment (I have very tight frizzy curls) and now it is pin straight and smooth. She was so nice to talk to and very fairly priced read more