Want Fees With That?
The dinner menu at Riverwalk Grill and Taproom is grossly overpriced. Also, this is the only restaurant on the planet that has the audacity to add a 3% Credit Card Fee (based on the post-tax amount) onto the bill - by surprise - at the end of the meal. This is for anyone who pays with a credit or debit card. Nobody, including our server, mentioned this hidden charge before the bill came. There was also no written mention of it anywhere (e.g., not posted on the front door, not printed anywhere on the menu, etc.). As a customer, I already cover the majority of the restaurant owner's payroll expenses by tipping their server who only makes $3.67/hour as a tipped employee. Now the restaurant owner wants me to also cover their ancillary business expenses including credit/debit card transaction fees typically charged to the business owner by the credit/debit card companies. This is a routine cost of doing business for ALL retail merchants including restaurants. What's next, does the cheap restaurant owner want me to cover their gas, electric, water bill, and property taxes as individual line items at the bottom of my bill? To be clear, the server does not benefit in any way from the cheapness of their boss. The 3% Credit Card Fee serves the sole purpose of offsetting the business owner's routine business expenses while giving nothing extra to the server. If anything, the server has to suffer the displaced anger of customers who punish them for their boss' cheapness by reducing the tip they leave by exactly 3%. I did not reduce the tip I left, but the temptation was strong. This restaurant also overcharged for their already overpriced tiny bread loaves by $1.00/loaf. The menu states $2.50/loaf, but they charged $3.50/loaf. The cheap restaurant owner needs to stop shifting the burden of their business expenses onto their customers and servers. Also, the price printed on the menu for any given item should be the price listed on the bill. Our server was polite and our view of the water was pleasant.
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UPDATE: After initially posting my own review, I read many of the other reviews posted by previous customers of this establishment. With the exception of a handful of positive or lukewarm reviews, an overwhelming percentage of the other reviews are consistent about how poorly this business is run and how little the owner(s) value their customers. I have come to the conclusion that the business model of the owner(s) of this establishment is simply to "turn-and-burn" as many 1-time customers as possible. This is commonly known as "transactional business" and is the opposite of "relational business" which is focused on encouraging return/repeat customer patronage. My observation is that they are able to milk enough profit out of numerous 1-time customers over any 365-day period (especially May, June, July, and August) that there is no need for them to improve their pricing, service, quality, or any other aspect of their business. Reviews on social media basically mean nothing to the owner(s) because the profit just keeps rolling in, no matter how poorly they treat their customers. Sadly, I am confident that this horribly dysfunctional business will still be thriving twenty years from now. They have an excellent location and four solid months of hand-over-fist pure profit to artificially float them for the rest of the year. Purchasing that particularly well-positioned piece of real estate was the best business decision they ever made. Everything after that (e.g., value, service, quality, etc.) is merely an irrelevant academic discussion. I will not personally return until the "Under New Management" sign is prominently posted. However, I realize that they need me and my return/repeat customer patronage about as much as a beach needs another grain of sand. Fortunately, the feeling is mutual. read more