First off, let me say that this is the first review that we have written, and it's not because we are complacent; it's because we have never really had a business be either sooo good or sooo bad that a review seemed warranted. That being said, while small and located in an equally small town in the heart of the Napa Valley wine country, this dealership has to be the friendliest, most customer-oriented, and truly NO-pressure car dealership that we have ever been to. We had set out on a Saturday to look at a few dozen slightly used diesel trucks at various dealerships, with the plan to do the whole pro-con thing that night, then make our choice and buy the car Sunday. From the moment that we parked and walked through the front door, we were met with nothing less than professionalism and friendliness. Our sales associate, Laken, who had just moved to the area and was new to the dealership, went out of her way to ensure that we were taken care of. One of the two trucks that we came to look at was parked in the very back of the lot due to its size (Ram 3500 long bed). After she set us up with the keys to the first truck and answered our initial questions, like a total ninja, she managed to scramble to the back lot and bring the truck to us upfront without us even knowing she had slipped away. During the test drive, she was so pleasant and naturally conversive that it seemed like we were all old friends just going for a drive in the wine country. When we got back to the dealership, she gave us her cell phone number and, like an old friend, told us to drive safely to our next truck previewing destination. No pressure, no gotta buy now, or it will be gone, and none of that whole let's talk a few numbers before you leave so you'll have the information. She knew we had places to go and genuinely respected our time as a precious commodity. The following morning, and not too early as it was a Sunday, she sent a brief and politely humorous text. As there were so many trucks that we were looking at, which all fell within a similar price range, it took us until 2 pm Sunday to finally make our choice. When I texted Laken to ask whether the truck was still available, she didn't miss a beat saying it sure was and would we like her to start having it detailed and ready for purchase. Mind you, this dealership closed at 4:30, and we live 30 minutes away. Not only did she say no worries, but we will also stay open as late as we need to in order to take care of you; she even drove out to our house after the purchase was completed because I had left my checkbook at home, and she didn't want us to have to drive all that way back to St Helena. On an even brighter note, the following day (Monday), the finance manager was able to shop our loan at a few different banks which weren't open Sunday and managed not only to drop our interest rate by a few points, but they were able to throw in an extra two year/24,000-mile bumper to bumper extended warranty and Celajet paint/interior protection package and still reduce the payment by 50$/month. Hands down, Laken and this dealership are worth driving five times the distance we traveled for the level of customer care and service that we received. I can tell you for a fact that even though we are set to move out of California in June, the next vehicle that we purchase, no matter where we are in the country, will be from Sager Ford, and it will be with our new favorite sales associate, Laken, if we are lucky. read more

I really have difficulty in writing this letter because I have so much respect for old Mr. Zumwalt. You see, I grew up in St. Helena and Mr. Zumwalt was a very generous person! Often enough, he would loan our Jazz Choir his RV for touring around California at various competitive events! I never heard anyone say anything bad about him! Unfortunately, I can not say the same things about some, perhaps even the majority, of his service providers. Some, including a slimy someone named *****, leave a bit to be desired in the moral behavior department! I feel it is my duty to forewarn consumers like yourselves! First of all, let it be known that I had a friend of ours - a Journeyman Mechanic, look at my Father's car beforehand AND call around to find us a decent mechanic. He found one, but their A/C vacuum system was down so they referred us to Zumwalt Ford. The first man our friend spoke with seemed nice enough, was up on the current "green" standard A/C jargon, and our friend decided to send my father there. He made arrangements that once the car had arrived, he was to be contacted firsthand with regard to any repair/maintenance decisions. He received no phone calls from the dealership on any of the three (3) days they kept my fathers sole vehicle. We double checked Voice Mail on his cell - no message! Now keep in mind that the car had already been diagnosed by said experienced mechanic (now promoted to NASA no less)! The first day rolls by and my father has to call in to find out if they are done with the car and he can get it back that day as planned. They hadn't even started on it! Let's jump forward to day three (3) so I don't bore you with the details. Original quote of "less than $200" to do as our Journeyman Mechanic advised became...."$700.00 we found the leak!" There was no leak! Just in case there was error on our friends part, we all climbed in the car and drove up there to check it out - again. As before, our friend was able to confirm it held a charge - no leak!" OK - so even if there was a leaky seal; our friend could've been "in there quickly" and changed the seal for 87 cents! Do these service writers really think that by showing someone what it's like to be without a car for three days, the consumer will toss any amount of money into it to have it back? Our friend TOLD the service writer that he was a Certified Mechanic; what was he thinking: trying to rip off an old man (my father) and go against the diagnosis of someone who was so obviously well informed on mechanical issues of any kind? Mr. Zumwalt, and the Zumwalt family would do well to let a service writer and a dishonest mechanic go! In addition, they should seek to purge themselves of the others like this. Bad karma on them - but at least now, not at your expense! As a side, I plan on this letter being seen by people in the dealerships HR Dept. I won't use names. We will certainly let the service provider who referred us know! Warm regards read more

I recently had the pleasure of purchasing a Ford Raptor from Miguel at Sager Ford, and I couldn't be happier with the entire experience. From start to finish, the team at Sager Ford exceeded my expectations in every way. The moment I walked into the dealership, I was greeted by the owner, Cal, with a warm welcome and a level of professionalism that immediately put me at ease. The staff were incredibly knowledgeable and passionate about the Ford Raptor, taking the time to answer all my questions and highlight the truck's impressive features. What truly set Sager Ford apart was their commitment to making the buying process as smooth and enjoyable as possible. They offered a transparent and fair pricing structure, and I never felt pressured or rushed into making a decision. The finance team worked diligently to secure the best possible deal for me, ensuring that I left with a payment plan that fit my budget perfectly. Driving off the lot in my new Ford Raptor was a thrilling experience. The truck's performance and capabilities are nothing short of amazing, and it's clear that Sager Ford takes pride in delivering top-quality vehicles. Their after-sales support has also been exceptional, with follow-up calls to ensure that I'm completely satisfied with my purchase. I highly recommend Sager Ford to anyone in the market for a new vehicle. Their dedication to customer satisfaction, combined with their expertise and friendly service, makes them the ideal place to buy a Ford Raptor. Thank you, Sager Ford, for making my dream truck a reality! read more

Hello to all that have an interest, I recently purchased a new 2016 Ford F-250 Super Duty At Zumwalt Ford in StHelena. I'm always willing to share my frustration when I feel I'm being taken advantage of, and I'm not always so quick to give props when things go smooth. As a consumer, I expect good customer service. So if your a Ford dealership how do you stand alone when all your competition is selling the exact same product. In my opinion it's customer service. Hence the reason I'm not quick to give props. When I am a potential paying customer I feel good customer service should be a given. That being said, its when I am a potential paying customer and a business goes above and beyond what is necessary to earn my business that I feel prompted to write about it and give credit where it is due. At Zumwalt Ford in StHelena Ca. The sales staff, as people as well as the customer service are second to none. I have purchased two other new vehicles in my life, both Fords bought from Ford dealerships much larger than Zumwalt and the experiences cannot be compared. My experience reminded me of stories I had heard from my Grandfather about customer service he experienced a long time ago. My last Ford pickup is 15 years old. I'm not a wealthy person. The sales staff treated me as if I was a business who would buy 10 new pickup every year. I have a large Ford dealership within 15 min. of my house. I will look forward to the 1 hr. Drive to StHelena to do buy my next Ford from Zumwalt Ford in StHelena. Sent from my iPad read more

I decided to drop in to Sager Ford to check and see what they had on their lot. First the team at Sager is superb! Friendly. Miguel and even the new owner, Cal, told me I needed to check out the new EcoSport. My last 4 cars have been the ever reliable Ford Focus. When I saw the EcoSport I new it would be my next car. Once I dealt with the folks at Sager in St. Helena I knew that's where I wanted to do business. Their tag line "Drive a little, Save a lot" is exactly what your will do. However "Drive a little and discover THE BEST in the Valley". Miguel, thank you. Cal, to me you and your team have proven you CARE! My new EcoSport is awesome. Everything about it is perfect, from the extra room, to the ride, to the PRICE. I am a believer in Sager Ford. Feel free to share this review and look me up if you want to hear more. I posted pics of my car sitting at my home in Napa....picture perfect...GO TO SAGER FORD and give them an opportunity to MAKE YOUR DAY! Thank you again to the TEAM at Sager Ford. Ask for Miguel. I'm sure if Cal is there, he will come out and shake your hand and you will know YOU ARE HOME. They are making a difference in the valley. read more

My wife and I purchased a new 2022 Ford Escape PHEV tonight from the owners of Sager Ford Khaled Sager and his wife Rufina. From the moment I inquired about this vehicle, I received prompt, five star service. I have been trying to get my hands on one of these vehicles for well over 2 years now! We drove over 1 hour and 45 minutes to get to this dealership and it was well worth the drive! Everyone we encountered at the dealership was extremly friendly, knowledgable and welcoming. We were offered all finance options available, any incentives and given a wonderful purchase price that I just couldn't pass up. This SUV is amazing and will be cherished by my family for many years to come. Please be sure to keep Sager Ford on your list of considerations and give them a call or email when it's time to purchase or lease your next car, truck or SUV. I know I will! Thank you to everyone at Sager Ford, by far this was the most pleasant vehicle purchase I have ever experienced. read more

This review is Long Overdue; Last April I was looking for a good car with good mileage in the newspapers, online, through friends, etc. Feeling completely I would never find one I stopped by the Dealership and saw a Honda Fit!! Boy! Was I joyous! Entering the offices I was quickly helped to a wonderful man to drive the car and see how it ran for me! When I explained my particular situation with financing it was no problem for them and they quickly gave me a fantastic deal in my meager savings for this car and it only took minutes for the financial loan gentleman to find it. Once I agreed to a small down payment that I secured that day I only needed one more day to receive the rest of my monies to complete the deal! Everyone in the office treated me as the most important person in the room and were extremely helpful and supportive! My beautiful Honda Fit is my pride and joy thanks to the great folks at this Dealership! read more

We've got an amazing new team as of March 2026 -- myself included -- and we're ready to meet all your needs! I've been proudly serving my hometown of Napa Valley for over 27 years, helping our community with everything from car sales to service. As a local, my goal is to make your car-buying experience smooth, easy, and stress-free. Meet our Finance Manager, Imm -- he's here to help you with all your car-buying decisions. Whether you're paying cash or financing, he can guide you every step of the way and make the process simple. Also meet Irma Ramos, a City of Napa native with over 17 years of Ford experience. She'll help guide you to the right seat from our inventory of 120+ vehicles in stock! Stop by and visit us today -- we'd love to help you find the perfect vehicle. www.sagerford.com 707-963-2771 ¡Hablo español! Aquí estamos para ayudarle con todas sus necesidades de autos. read more

I started going here after a recommendation from my boss. I was going to the Ford dealership in Napa and was left completely unsatisfied, so I was more than willing to try the St Helena location after hearing her praise of their customer service. Came in for an oil change and tire rotation, and had a bit of warranty work performed. I must praise Aaron the Service Manager there. He helped me through the whole process making it really easy, and they took really good care of my car (which is a big deal for me considering that the Napa Ford did more damage to my car than good). I appreciate their honesty; they never sugar coat about the work that needs done or try to get you to do more work than is necessary. It was a complicated process, but they made it simple. I will never take my car anywhere else now. read more

I had an outstanding experience at Sager Ford! From the moment I walked in, the staff was welcoming and professional. My salesperson, Tarek, was incredibly knowledgeable and took the time to understand exactly what I was looking for. The entire process was smooth and hassle-free. There was no pressure, and everything was explained clearly, making me feel confident in my purchase. The dealership also offered a great selection of vehicles at competitive prices. I highly recommend Sager Ford to anyone looking for a top-notch car-buying experience. I absolutely love my new car and will definitely return for future purchases! read more

My experience at Sager Ford was outstanding from start to finish. Yusuf and Tarek played a huge role in that. They were professional, patient, and genuinely helpful throughout the entire process. I always felt informed and supported, and they made sure everything was clear without any pressure or sales tactics. The process was organized, smooth, and surprisingly enjoyable. It's obvious they care about their customers and put real effort into providing great service. I'd definitely recommend asking for Yusuf and Tarek if you visit Sager Ford, you'll be in good hands. read more

I had an amazing experience purchasing my car from Tarek! He went above and beyond to make sure I got the best deal, and I couldn't be happier--it's literally my dream car. The entire process was smooth, straightforward, and stress-free. Tarek was honest, knowledgeable, and truly cared about finding the right fit for me. Even after the sale, he was incredibly helpful in answering my questions and offering assistance. If you're looking for a trustworthy and professional car-buying experience, I highly recommend Tarek. Thanks again for everything! read more

Hidden Fees and Poor Communication Be cautious when dealing with Sager Ford. After agreeing on a price for a vehicle with Alex, the manager, I discovered hidden charges of $2,599 plus tax in the final paperwork that were never disclosed during negotiations. The dealership offered unsatisfactory resolutions and failed to follow through on promises to address the issue. Despite several attempts to contact the dealership, I have not heard back from them. Based on my experience, I cannot recommend this dealership. read more

If you are looking to buy a new or used vehicle, my first stop would be Sager Ford!!! The staff at Sager Ford from the Owner Cal amd his wife, to the showroom Rich, Jim and Ed, the service department Tim, Frank, the mechanics, to parts and all of the other employees in between are amazing an super friendly. You could not ask for a better group of people to work with! This is the second time I have purchased a vehicle from Sager Ford! I highly recommend checking out Sager Ford! read more

I had a great experience at Sager Ford. I went to get a used car at Sager that was shown below the KBB value. The salesman and the owner were both very kind and seemed honest. They wanted to sell the car for 14k as that was the listed price, but somewhere in the price history the car was listed at lower than 14k and they honored that price. Will recommend to anyone in the Bay Area or other nearby areas. read more

What a fabulous dealership! The service department was so helpful and very clear with pricing! Making my appointment was fast, easy and convenient! They do great work! Thanks for making my car happy again! I will definitely service my car here again! The office gal was so sweet to make sure I was comfortable in the waiting room. And the Owner made sure I was satisfied with service! read more

hey just wanted to say thanks to safe ford in Saint Helena for my first Hellcat charger thanks to Miguel n rufina such good service they was such a good support when helping me financing my car totally recomm going to either one of them for the help when looking for your new car ! they'll get you in anything the same day thank you once again for the help great experience! read more

I bought from a dealership for the first time here at Sager Ford, and my experience was great! I got a 2018 Honda Accord Sport in perfect condition about 3 months ago, and everything has remained that way. Miguel was super great to work with and helped me get a sweet car for an awesome deal! Definitely recommend heading here to check some cars out :) read more