1. Ulta Beauty

    1. Ulta Beauty

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    Goleta, CA

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    Ulta Beauty

    2.9 (147 reviews)
    Closed 10:00 am - 8:00 pm
    Updated 2 months ago

    Services - Ulta Beauty

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    The brow bar!   To look gorgeous ;)
    Ashley M.

    LOVE THE PROXIMITY, PRICES... The store is well-stocked with BOTH high-end and over-the-counter beauty essentials. -That's the main thing that separates ULTA from Sephora, and it's such a nice thing for "folk" like myself who can't always afford an $80 product. I still feel special when I buy a lesser known brand, and the way they have it arranged is vey appealing to the eye. There is also an on-site hair salon and brow bar. The store is clean, diverse, and uncluttered. I have found a few wonderful associates who are kind and helpful, such as yesterday when I encountered a middle-aged, beautiful blond lady who made my daughter and I feel so special and provided us with great direction and recommendations. I'm so sorry I didn't get her name. However, I still think there is a lot of room for improvement in sending out roaming associates to help, since they are still rather spartan. -When you do find an associate, they are generally spot-on, so kudos! Parking is plentiful, as this store fronts right next to the Camino Realle Market place and you can grab a burger from fan favorite "Mesa Burger" right next door! Also, ULTA allows you to quickly accumulate points on purchases and (unlike Sephora where you get to redeem points for small samples), you can redeem your points on anything in the store! If you get to their highest level of purchase, it also qualifies you for accumulating double purchase points and free shipping. How nice is that!?? :)

    Inappropriate Display

    I was shocked and disgusted to come into this Ulta today where dozens of preteen girls were shopping. They have this display front and center. Do better Ulta. stop sexualizing our young girls. When I said something to the girl that was working at the counter, her response was "yes, I know, but that is a brand". Hey Ulta, guess what. As a corporation, you are making the decision to put that display up. You are saying that it is OK. This is the last time I will come here.

    Horrible foundation

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    11 years ago

    I was there last Monday around 9:30 AM. The Benefit gal & the cashier's lack of manners reminded me that I was not at Sephora.

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    Page 4 of 4

    Ask the Community - Ulta Beauty

    Has anyone tried facials here?

    Yes the 60 min for $60 makes your skin look glowing with Cathy.

    View All 2 Questions

    Review Highlights - Ulta Beauty

    Keri worked with me to create a great look and recommend fantastic products, and Celeste made my eyebrows "on point".

    Mentioned in 5 reviews

    Read more highlights

    Beauty Salon V

    Beauty Salon V

    4.7
    (47 reviews)
    2.6 mi
    $$

    I wanted to get my hair darkened with some face framing highlights, and cut, and because of the…read moregood experience last time I wanted to try this place again. I've had bad experiences getting my hair dyed at other salons in SB so I was definitely nervous. In this appointment I got Vera, who was very kind. I showed her some pictures of what I wanted and I like how she showed me color swatches of hair so that I could see what I was working with. Vera did exactly what I asked for, my hair was blonder than I had expected and she was really sweet and could tell that I was a little uncomfortable with it, so she reminded me that if I wanted to fix something that it was okay. I really appreciated how she just made me feel okay with wanting to fix something and in power of my own hair, so we toned it once more. She even offered letting me come in another time to tone it again if it was still too bright for me, which I did end up doing. So a couple days after I called the day of and they were able to squeeze me in to darkened the highlights. Now I love my hair! Really appreciate how Vera took the time and the generosity to help me get the hair that I wanted(:

    I have been going here for years. I highly recommend them. This is a small salon with 1-3…read morestylists usually working. Prices are reasonable. I get haircuts, color highlights, and back in the day, perms. There is no doubt in my mind that these ladies know what they are doing. It is not a trendy salon and prices are reasonable. SR, Santa Barbara

    Photos
    Beauty Salon V
    Beauty Salon V
    Layers by Dafne. Balayage by Anna 2 weeks later.

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    Layers by Dafne. Balayage by Anna 2 weeks later.
    IV Hair

    IV Hair

    4.8
    (70 reviews)
    7.1 mi
    $$

    Kat has been cutting my hair for 13 years, I couldnt go anywhere else! She knows hair! Im one of…read morethose people who doesn't know what i want with my hair, but am picky at same time.. Kat knows exactly what to do with it and it always looks amazing, the best part is unlike most hair cuts, her cuts are like fine wine, they age and become better, no need to come back every month, my hair ends up looking better 1-3 months after its cut, she is masterful at layering and texturing my hair so that its really grows into itself. Kat has been the captain to a journey of Mullets that i decided to embark upon over the past year and a half.. which is funny cause she was at first appalled by the idea of cutting my lushes locks off in trade for a mullet.. but now she will admit that it changed her game and now she loves mullets. We have gone from an 80's mullet to a shorter mullet to now an undercut mullet and every interation gets compliments, saying it is one of the best mullets they have seen.. again this goes back to the layering and Kats ability to transition from different lengths while also dealing with the natural lay of my hair and my catlicks.. Not only is Kat a hair master but shes quite funny! Always a good time sitting in her chair! She also has great advise on how to care for your hair and what products are great for specific hair types.

    I have been coming to Katherine for over two years now and every time she has given me amazing…read moreresults!! Every time I see her she takes the time to really understand what I am asking for and explain in detail how she thinks we can execute it. My most recent trip was a color correction after I tried to do an at home color, and it turned out better than I could have imagined. She somehow manages to always get me back to my natural color which is a very specific darker blonde. Her studio is absolutely adorable and has fun snacks and drinks. She truly goes above and beyond to make it a great experience. I have referred a couple of my friends to her who have also been astonished with how beautiful their hair turns out! One of them moved away and has been planning a trip back to SB just to have Katherine do her hair again. If you are thinking about going to IV Hair, you absolutely should!!!

    Photos
    Result, back to my blonde!!!
    Result, back to my blonde!!!
    After photo!!!
    After photo!!!
    Before photo of at home box dye

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    Before photo of at home box dye

    Ulta Beauty - cosmetics - Updated July 2026

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