Wonderful source for quality groceries, with emphasis on local produce, cheese and adult beverages. Pricing is a tad high, but you will taste the difference. The salmon we bought was caught that day. Nothing fresher in taste! read more

Wow! We were passing through and happened by on local event at the market. The market is pretty darn nice even without events but this pushed it over the top. I'm not sure how the have such a nice selection of products but GO SURF. read more

Holy cow - this review for the BBQ ribs that are essentially a stand in front of surf market - soooooo friekin good!!! Oh my gosh. Camping through the weekend at gerstle cove and so glad I made a pit stop here for some bbq ribs - perfectly cooked and moist kn the middle - wish I had bought more! read more

It's a bit awkward when your staff say "none of us like working here it sucks so we're leaving" after you've waited 10 minutes to be helped... read more

I love this grocery store!!!! I've been coming up to Sea Ranch for 20 years and this place continues to become more upscale. They have an insane amount of gluten free & dairy free products, specifically in the frozen food areas (ice cream, cakes, meals, pizza, etc) as well as all the trendy kinds of products you could want like kombucha and Beyond Meat burgers. While it's not cheap, it's pretty comparable to Whole Foods. Also, don't miss their fresh poke ;) read more

The best grocery store around. Good organic produce department. Most excellent, Grade A meat department, with responsibly sourced beef and chicken, which is what I consume the most of. I will have to eat more fish and pork before I can intelligently comment on their offerings in those departments - but I have to say I've seen some pretty nice looking fresh fish that definitely caught my eye! It's small, yes, but it carries what I need, and is quite amenable to requests for something they don't carry to get in on the shelves. read more

Everything I've bough here was great quality. The other shoppers can be kind of wierd though, maybe because its a Searanch market, one couple simply pushed their way in front of us while we were selecting some fresh breads and shoved their keisters in our faces like we didnt even exist. Otherwise the food and staff are great and I'll shop there no problem. read more

This place had a great Tri-tip, pork ribs, and more cooking up outside today! My son and I decided to head over to get two tri-tip sandwiches and when I went inside the market, I was impressed with the many choices of items, organic too! And when I went by the wine area, there was a young man explaining the different wines to two customers. Friendly and informative, even though I wasn't there for wine. It did catch my attention! Their bbq tri-tip sandwiches were suggested by Mike and Heather from the Surf Inn just two doors down. They were right on the money about how GREAT those sandwiches were going to be! I am recommending both the Surf Market and Surf Inn as places to shop and rest! Thank you! read more

We have been renting houses in The Sea Ranch for years with friends. The nearest town is Gualala and there are two supermarkets to choose form there. The first is Surf Super and I have no clue what the other one is called because we never bother going there. The people at Surf are always friendly and their prices aren't too much more expensive than you would find anywhere else. They have a good selection of beer, which is always a plus when renting oceanfront property, and they have a wide selection of wholesome, organic and specialty foods as well as an extensive olive bar and a wide variety of cheeses including Modesto's own Fiscalini. I only knocked off a star because when I was there in May I purchased an economy size bag of English muffins...we ate half the bag before someone noticed a nice amount of mold on the bottom three. Not very appetizing at all. read more

Love the market!! But for the first time we tried tri tip sandwich's outside BBQ ! OM had to throw it away!!! So salty! The worst I had ever had! Was it just a bad day!? Ask for a sample first Seriously ! read more

Outstanding items. Nice wine selection. Seafood counter could be "beefed" up though. Meat counter is nice. The lamb selection is ok. Surf Market Associates are A+++. read more

Oh my goodness what a super find up in Gualala. If you're traveling up in the area, then definitely stop by this quaint spot for gourmet food and a smiling staff of people who are incredibly helpful and knowledgable. They're locals, so they've got the deets on local restaurants and spots to check out too! We always stop off here to browse for food and liquor as they have a wide selection at decent prices. read more

We stop here when on vacation in Sea Ranch. It's quaint but super expensive because it's a vacation town. The quality of the food good think Whole Foods. We usually bring food up from the Bay Area and supplement during our stay. read more

Lori is the best! She is the hardest worker I've seen in years. She made our trip to surf truly memorable and brought us back twice! Thank you girl! read more

I wanted to update that it does seem that Surf Market seems to be getting a bit better in quality and pricing. I still prefer Surf but sometimes the prices seem to be a little stratospheric. Great wine selection but you still need to get you hard liquor more in line with your competition. Pinnacle vodka is $5.00 cheaper for a 1.75 L across the street. read more

Super clean market with lots of brands, produce and meats. Located in a convenient area with other small shopping centers. Spent $20 on bread, meat, cheese and chips for 2 people. Has a great deli! Lots of drink selections from fresh juices to alcohol! (Try their fudge!) Great local shopping. read more

We shopped this market several times during our stay in a rental house this week in Sea Ranch. We generally cooked in, using what we bought at Surf. This included meats, seafood and produce, all of which were fresh and of high quality. The wine selection is good. The employees are very friendly, approachable and helpful. Great experience. read more

Whenever my family comes to spend time at Sea Ranch, we ALWAYS stock up on groceries at the Surf Super! It has a nice selection, some gourmet foods, and friendly employees. Much cleaner and better quality food than across the street. The only reason we ever go over to Gualala Supermarket is because they have better hours, especially around the holidays. Surf Super is definitely our preferred choice! read more

I am super picky about food and markets. When I walked into Surf Market I couldn't believe how clean, neat and well organized it was. Everyone whom I dealt with was gracious and helpful even when I slipped in at closing time. Seems like they were actually enjoying their jobs. I discovered a bottle of well priced Silver Ridge Chardonnay, super fresh asparagus, had a Peet's latte made to perfection, a still hot chicken breast fried by the barista. I even turned up the birthday girl's special request chocolate peanut butter ice cream. The meat and fish counter gets a "wow". I even found the cereal I like. We going back right now to get fish for the birthday dinner. This place is rocking good. Go there! read more

We shopped here everyday we were in Gualala. The deli has some great sandwiches and the vegetables and fruit were nice quality. We became addicted to the trinks goodies they sell in the front of the store. read more

A must stop when driving through Gualala or staying nearby. The deli sandwiches are packed full of fresh ingredients. Though some store items are priced like a resort (eg ice cream - yikes!), overall the pricing is not outrageous. Great beer selection and again reasonably priced. I would recommend not taking the last fried chicken or jalapeno poppers of the day like we did; but hey, that is true anywhere. read more

I wish we had a supermarket this good in Oakland. Top notch produce and meat (Fillet mignons bought here were the best I've ever tasted). Much better than the market across the street. read more

Best little market in the Gualala/Sea Ranch area! Has everything to keep you going for an extended weekend or vacation.

Great local market that met all our needs for a short trip to Sea Ranch. Great selection of fresh meats and seafood, as well as fresh produce to make almost any meal. Plenty of space for social distancing and wipes for the carts and hand sanitizer available as well. read more

Overall Surf Super has great food, but this is actually for the deli department and the horrible fruit tray that I spent a fortune on - $45 for a small fruit tray!! I wanted to support the local economy but this was horrible. The first tray had yogurt all over it because they didn't bother to put a lid on it, but at closer inspection, I realized they had given me old and rotten fruit and that there was a huge mound of kale underneath the doily to make it look fuller. After complaining, they remade the tray and despite promises they would refund, they did not. The remade tray at least had fresh, unspoiled fruit, but it had the same mound of kale and such a small amount of fruit that it was sad. Will never make this mistake again. So much for trying to help the local economy. read more

Surf was the go-to market during our girls' getaway at a beach house rental in Gualala! We especially loved the Pazzo Marco Toasted Almond gelato (THIS IS A MUST, PEOPLE) and the Trinks desserts. The produce section and meat counter had surprisingly fresh and decently-sized ingredients--everything we needed to make gourmet home-cooked dinners. Price tags may be steep (I know I gasped and shrank away from a few tempting items) but I guess that's the price you pay for the convenient, high quality produce and goods. I'm a fan! read more

This market is amazing. I love everything about the store, great selections! We got deli sandwiches to take on our picnics every single day we were there. They were delicious. Also, the butcher counter is a dream. Definitely worth the stop. read more

Interesting little place. When we walked in, I thought it was like a local Trader Joes. When we left, it was clear that it was a small market that doesn't really value the customers. Zero customer service. It was a disappointing experience. read more

Was looking for somewhere to get a drink, because we got a hotel out here. They locked the doors AS we walked up to the building and the woman watched us walk up, looked us directly in the eyes and didn't say anything just stood there and then as we walked back up to the car she opened the door and shouted "were closed" at us. Just weird. read more

Really good selection of organic produce and higher end groceries. Prices are higher than the Gualala Supermarket and the staff is nowhere near as friendly. read more

Home away from home. Get what you wanted. Seriously. Great if you want to eat in one night. Plus, various local items. Great store. read more

SERIOUSLY. the best bbq ribs ever. Granted we were starving after tubing down the river but nonetheless - I'm pretty sure they were the greatest ever. Also shout out to Jake for being super cool. I am definitely recommending this place to anyone who drives through or stops into Gualala. read more

The market itself is really cute and offers a lot of good quality food. The meat counter was amazing and the butcher was very nice, we picked up extra sausage just to take home when our vacation ended. However the check out people seemed so rude. I felt like I was being treated like a tourist and it wasnt a positive way. It was a very unwelcoming feeling so for thats why I gave it 3 stars. read more

I live on the Sea Ranch. The Surf Super closes at 7PM. I walked up to the door to make a quick purchase at 6:58 and was told by a big guy at the door "We're closed!" I felt like explaining to him that no, they aren't closed until 7 as the sign says. Instead I chose to simply go across the parking lot to the Gualala Supermarket which was still open AND has better prices. Hey Surf Super, you don't want my business, fine with me. read more

High quality food, great wine selection, lovely employees, and perfect location. Surf Supermarket is the place to shop when you're in the area. read more

If you're renting a house in Sea Ranch, you'll want to stock up on food and wine here. Partly because they have really nice produce, baked goods and meat, but also because there are not that many decent restaurants in the area. On the expensive side, but totally worth it if the alternative is foraging for roots and grubs in the woods. read more

Went here when we recently stayed at the Breakers Inn, which is right next door. This supermarket has it all, and some prices are a little high, but you get what you pay for. They have fresh bread and pastries every morning, and many other local options throughout the store. If there was anything you may have forgotten while visiting, they have it. To top it off the staff is friendly and welcoming, even if you're obviously not a local ;) read more

It's a really great place to visit and stop when driving the coast. An amazing location right next to the ocean and a lovely view. This place is open early in the morning for anyone with an early head start. read more

I'm visiting this area and fell in love with this store. First of all you can tell from the street that it is happy and full of life. Clean and very well organized. It is a small version of a natural foods store or a Trader Joe's with a beautiful meat department, deli and precooked meals. If you asked a local where to shop, they would send you to the local market. There is nothing outstanding about the local market but, it is a good place to get some staples. It's hard to tell the difference in prices here. I guess it just depends what you purchase. Surf market is more of a gourmet store to put it nicely. If you like diet sodas or any specialty junky drinks bring them with you. Not much available around here. I will spend my 44 days buying my groceries here. read more

Great stuff~~! Wine selection, birthday cakes, dog treats with glucosamine, coffee selection, heirloom tomatoes, great olive oils - really great stuff for not being a metropolis! Thanks Walala!!! read more