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Friedman's

3.8 (937 reviews)
Open 7:00 am - 9:00 pm

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FRIEDMAN'S ATMOSPHERE

What's the vibe?
Moderate noise
Casual
Touristy
Trendy

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Recommended Reviews - Friedman's

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Hot Chocolate
Amber W.

We had reservations for brunch and were seated right away. The space is pretty big and it was packed. The staff was very nice and our food came out quickly. I had the French toast and it was divine. My whole party enjoyed their meals.

Home-Made Cookies Plate (GF) and carrot cake
Christina M.

Love having options as a gluten free diner! This location is fun with the singing servers. It was a bit loud and hectic though compared to other locations, because they take big school groups.

Julie S.

All the gluten free options and singing servers! Sat at the bar and enjoyed and rouge cocktail then couldn't decide on a meal since it all sounded so good. Asked the bartender and he recommended the steak sandwich or chicken and waffles. I went for the chicken and waffles because I have never seen that offered as gluten free. It didn't disappoint! Crispy chicken, cheddar waffle and syrup. Then I decided on warm chocolate chip cookies with vanilla ice cream. While I ate I enjoyed hearing the servers sing several songs from musicals. The did pass the hat to tip too, so be prepared! Perfect dinner before going to a show!

Jose P.

If you're looking for Broadway musical singers, and good food, this Friedman's is for you. The restaurant is lively, because the singing comes from the adjacent eatery called, Gayle's Broadway Rose. These "Singing Servers" belt out Broadway musical tunes at a level where they should just drop their aprons and perform on stage. If you're looking for a nice quiet, romantic, cozy dinner, don't come to this Friedman's. Allyson, our Server, did a fabulous job at tending to us and her attentiveness was perfectly timed. I started with a classic Margarita, with Sauza Tequila. The drink was well prepared and was strong. We both ordered the Friedman's Burger (All natural Angus beef, cheese, pickle, onions, lettuce, on a brioche bun). The burger was delicious, juicy, and the Sweet Potato Fries were salty and enjoyed, as well. This was an entertaining and enjoyable meal that I recommend to all Yelpers.

April A.

Very good place to meet up with friends & grab a bite which is exactly what I did. Our server was amazing & kept our drinks filled & took our food orders as we waited for my friend's sister to meet up with us. Very good BLT sandwich & fries, plus a refreshing Coke Zero on an unusually warm NYC day. This place is quiet yet classy & clean. I really enjoyed lunch here with my friends.

Betsy S.

If you are looking for a solid, high-quality meal near Times Square, Friedman's at the Edison Hotel is a fantastic "good ol' standby." We visited in December, and since it was peak holiday season, the restaurant was incredibly busy and bustling. I highly recommend making a reservation--we had one, and it made the experience much smoother! We kept it simple for our meal: Asian Chicken Salad: Very fresh and flavorful. It's a great lighter option if you want something healthy but satisfying. Omelette: Cooked perfectly. You can tell they use quality ingredients. Coffee: Of course, we had to get coffee to fuel our day, and it was exactly what we needed--strong and hot. The service was efficient despite how crowded it was. It's a great spot for a pre-show meal or just a reliable breakfast/lunch while navigating Midtown. Definitely a place you can count on! And pretty much in the heart of the Theatre district - easy to get to!

Pastrami Hash
Stephanie R.

Great for a group and even better before a broadway show! Food was seriously delicious!

House Made Granola
Paulette C.

For $6.50 you can get a small meal at this restaurant if you stay at the hotel Edison. I guess it was just OK. The regular meal looked very good. The waffles with chicken looked yummy and so did the pancakes. Our meal was just OK. Our coffee was cold and so was the water for tea. I would recommend going somewhere else.

Chicken Chilaquiles
Fel E.

This place is really something, we looking to get a breakfast and we decided to come here , automatic the hostess tells us to go to the next door hotel and drop our carryon luggage, was odd but ok , then bellman charges us for the luggage to keep there , most restaurants you can put your carryon on a side or under table , but first inconvenience... then waiter sit us and then we wait , wait and more wait , let's say 20 min pass and no one to take our order , I was about to walk out when suddenly waiter takes our order , then took some time to get our food but no drinks , more wait time . So definitely service is terrible , place is nice and menu doesn't have that many items on menu , which you wonder why they took so long to make things , price is a little high and food doesn't have anything special , going to a dennys could it be way better , yeap way better .... Totally mark this item as a no go again

Ro W.

I wasn't a fan of the overpiced food but the service and atmosphere was exceptional. A single pancake was $11. My sister ordered the chicken chilaquiles and said it was 5/5. The French toast not so great as well. The details in the building were amazing. I love how it had an old days vibe. I'd love to stay at this hotel. Everyone was super sweet, kind, and helpful which made up for the food quality.

French Toast
Gabriella D.

Went here for brunch with a friend and it was pretty tasty. We got French Toast and a Yogurt Parfait, pretty basic and hard to mess up. Service is SUPER fast; less than 10 minutes between when we were seated and got our food. Super convenient location in the theatre district. Would recommend, especially if you're looking for a quick sit down meal before a show.

Guinness, yeah, sure..$9.
Peter M.

Bottom Line: Ask for Drew or Thomas- but everyone is great, and the food is good too! Came up to NYC for the weekend, to catch a show on Broadway, and stopped in for a nosh. Wife & started with a Guinness (canned), Teen had a Shirley Temple. All good. Zero wait time on a Friday night. We were at first seated near a window, but our waiter Drew passed us over to a booth in the back to hear the singing. Which was awesome! Thomas took over from there, and got us settled & I had the Pastrami Ruben. Best I've had since my last trip to NYC. Wife had the french dip, teen had the burger (which disappeared!) All was good, Thomas took good care of us, and Drew dropped by to sing us a song later... great voice. Love the art deco styling, it's a full bar with knob creek whiskey, and booth or table seating.

Hammed A.

A very good experience at this Friedman location. It is adjacent to the Edison hotel and conveniently located in the vicinity of the heart of Times Square. I arrived early on a Saturday, thinking I wouldn't need a reservation, however, the dining room was packed. I generally make reservations, but didn't think to do so on this occasion since I was dining early. The hostess saw my large family and despite not having a reservation was able to accommodate us with seating. And comfortable seating near the kitchen. Our dining table was scheduled for a large party within 45 minutes of our seating, however the hostess was able to make it work as we agreed I wouldn't dine longer than 45 mins. This was very good customer service and a win-win scenario in my eyes. Our server was friendly, helpful, and also accommodating. The food was delicious and fresh. I really enjoyed the pastrami hash. I believe they source quality ingredients from local farmers. The cuisine is comfort food at a higher level. Think the simplicity of a diner, but sophisticated for dinner service. Overall, a very good experience. I will visit again when in the area.

Cheeseburger with fries

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2 years ago

The food was 10/10. By far the best breakfast/brunch I've had in a while. The ambiance is beautiful, loud and bustling.

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I went here for breakfast and it was very good. The service was prompt and very courteous.

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Friedman's Reviews in Other Languages

Ask the Community - Friedman's

Are there any dining times that don't have the singers?

There are no singers during breakfast and lunch dining times.

Is there outdoor dining here?

There was no outdoor seating while I was there (Mar 2022).

Can you bring luggage inside the restaurant? We plan to eat breakfast while our room is getting ready for check in and we'll be carrying suitcases. TYI

You can leave your bags with the front desk of the Edison Hotel while you have breakfast and await your room.

Is there a dress code?

No it is casual

My daughter has celiac, are there true gluten free options?

Yes! You will be fine here. It's a great place! Enjoy!

View All 7 Questions

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4.0
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Had reservations for 2 on a Saturday afternoon and the place was packed. We got there about three…read moreminutes late, but they seated us within 5 minutes in a booth. It was our first time eating at a Friedman's location. It had a nice diner feel to it, with a mix of booths and tables. The brunch menu has a variety of breakfast items, salads, sandwiches and burgers, starters, and entrees (fish tacos, grain bowl, fried chicken). I like that several of the items are naturally gluten free, and some can be made gluten free by request. We decided to go with three breakfast items from the brunch menu: I got the shakshuka, my sister got the Nova Benny, and we got the lemon ricotta pancakes to share. All 3 dishes were great. The shashuka came with grilled ciabatta, perfect for dipping into the sunny side eggs and tomato sauce. My sister loved that the poached eggs and smoked salmon of the Nova Benny came on top of a crispy potato latke. The pancakes were fluffy and the lemon ricotta and lemon zest elevated their flavor. Our server was friendly and attentive, and he asked us if we had any allergies when he took our order. He came by several times to check on us and refill water. I would return to Friedman's when I'm in the Herald Square area, or check out one of their other locations in the city.

Came on a busy Thursday morning at nine am. Got a decaf iced vanilla latte and a nova Benny and the…read moreMac and cheese. And lemme just say the food came out sooo quick. The Benedict was so delicious. I've never had it on a crispy hash brown type before. It was good and a massive portion. Mac and cheese was alright, though I would probably opt out of it next time. I was so full I totally forgot to drink my latte but the latte was good too. Ambiance was nice clean and very busy.

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Vanilla Cafe Latte

Friedman's - breakfast_brunch - Updated July 2026

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