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    Friedman's

    3.8 (944 reviews)
    Closed • 7:00 am - 9:00 pm
    Updated 1 month ago

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    FRIEDMAN'S ATMOSPHERE

    What's the vibe?
    Casual
    Touristy
    Trendy
    Classy

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    Recommended Reviews - Friedman's

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    Grilled Chicken Swisswich
    John J.

    This is a family run chain of casual american menu restaurants, with a focus on mostly gluten free items. Food - (4/5) - decent selection of starters, sandwiches, burgers and mains. Mostly gluten free and healthy portion sizes. - Grilled Chicken Swisswich - was an interesting mix of Bacon jam, gruyère, lettuce, avocado aioli on a toasted ciabatta. Not bad and came with some Herb fries. Service - (4/5) - servers were friendly and fairly attentive. Can get a bit busy and took bit longer than expected to get the order but regular check-ins afterwards. Atmosphere - (4/5) - it's at the bottom of the Edison Hotel so there isn't a dedicated restroom it's by the hotel lobby. Dim and homey feel to the layout and furniture/lighting. They have a partnership with a company that provides singing servers during dinner hour. Keep in mind they add a mandatory 5% fee on your bill for this! Overall - (4/5) - not a bad place and good for GF customers and those staying in the hotel.

    Fish and chips, mac n' cheese, blackened fish sandwich (available gluten-free), tomato soup
    Angelo B.

    Service was prompt and friendly and the music wasn't crazy loud. They accommodated my gluten-free friend very well and our server was on top of it. That said, the food was just ok for me. Presetting our table with malt vinegar would've been a nice touch.

    Carrot cake
    Cherie G.

    Why has it taken me so long to eat here ?!?!? YUMMMM just got home after a NYC theatre day and super enjoyed this place for lunch and love the location. I had the veggie sandwich and added chicken and it was DELISHHHHHHH Hubbs had the LOX Bagel YUM. Ended with carrot cake and it was 10/10!!! Hot coffee and great service. Will be back! It was packed so make reservations! A real NY diner vibe but better. They have singing waiters for dinner ???? Need to come back stat !

    OJ, Blueberry Pancakes, House Made Granola. Blintzes
    Y S.

    Thrilled to have a gluten free celiac option for breakfast near our hotel. Everything we ordered was delicious (yogurt & granola, blintzes and blueberry pancakes) and the service was fast and efficient. No complaints.

    Julie S.

    All the gluten free options and singing servers! Sat at the bar and enjoyed and rouge cocktail then couldn't decide on a meal since it all sounded so good. Asked the bartender and he recommended the steak sandwich or chicken and waffles. I went for the chicken and waffles because I have never seen that offered as gluten free. It didn't disappoint! Crispy chicken, cheddar waffle and syrup. Then I decided on warm chocolate chip cookies with vanilla ice cream. While I ate I enjoyed hearing the servers sing several songs from musicals. The did pass the hat to tip too, so be prepared! Perfect dinner before going to a show!

    Hot Chocolate
    Amber W.

    We had reservations for brunch and were seated right away. The space is pretty big and it was packed. The staff was very nice and our food came out quickly. I had the French toast and it was divine. My whole party enjoyed their meals.

    Home-Made Cookies Plate (GF) and carrot cake
    Christina M.

    Love having options as a gluten free diner! This location is fun with the singing servers. It was a bit loud and hectic though compared to other locations, because they take big school groups.

    Jose P.

    If you're looking for Broadway musical singers, and good food, this Friedman's is for you. The restaurant is lively, because the singing comes from the adjacent eatery called, Gayle's Broadway Rose. These "Singing Servers" belt out Broadway musical tunes at a level where they should just drop their aprons and perform on stage. If you're looking for a nice quiet, romantic, cozy dinner, don't come to this Friedman's. Allyson, our Server, did a fabulous job at tending to us and her attentiveness was perfectly timed. I started with a classic Margarita, with Sauza Tequila. The drink was well prepared and was strong. We both ordered the Friedman's Burger (All natural Angus beef, cheese, pickle, onions, lettuce, on a brioche bun). The burger was delicious, juicy, and the Sweet Potato Fries were salty and enjoyed, as well. This was an entertaining and enjoyable meal that I recommend to all Yelpers.

    April A.

    Very good place to meet up with friends & grab a bite which is exactly what I did. Our server was amazing & kept our drinks filled & took our food orders as we waited for my friend's sister to meet up with us. Very good BLT sandwich & fries, plus a refreshing Coke Zero on an unusually warm NYC day. This place is quiet yet classy & clean. I really enjoyed lunch here with my friends.

    Betsy S.

    If you are looking for a solid, high-quality meal near Times Square, Friedman's at the Edison Hotel is a fantastic "good ol' standby." We visited in December, and since it was peak holiday season, the restaurant was incredibly busy and bustling. I highly recommend making a reservation--we had one, and it made the experience much smoother! We kept it simple for our meal: Asian Chicken Salad: Very fresh and flavorful. It's a great lighter option if you want something healthy but satisfying. Omelette: Cooked perfectly. You can tell they use quality ingredients. Coffee: Of course, we had to get coffee to fuel our day, and it was exactly what we needed--strong and hot. The service was efficient despite how crowded it was. It's a great spot for a pre-show meal or just a reliable breakfast/lunch while navigating Midtown. Definitely a place you can count on! And pretty much in the heart of the Theatre district - easy to get to!

    Pastrami Hash
    Stephanie R.

    Great for a group and even better before a broadway show! Food was seriously delicious!

    House Made Granola
    Paulette C.

    For $6.50 you can get a small meal at this restaurant if you stay at the hotel Edison. I guess it was just OK. The regular meal looked very good. The waffles with chicken looked yummy and so did the pancakes. Our meal was just OK. Our coffee was cold and so was the water for tea. I would recommend going somewhere else.

    Chicken Chilaquiles
    Fel E.

    This place is really something, we looking to get a breakfast and we decided to come here , automatic the hostess tells us to go to the next door hotel and drop our carryon luggage, was odd but ok , then bellman charges us for the luggage to keep there , most restaurants you can put your carryon on a side or under table , but first inconvenience... then waiter sit us and then we wait , wait and more wait , let's say 20 min pass and no one to take our order , I was about to walk out when suddenly waiter takes our order , then took some time to get our food but no drinks , more wait time . So definitely service is terrible , place is nice and menu doesn't have that many items on menu , which you wonder why they took so long to make things , price is a little high and food doesn't have anything special , going to a dennys could it be way better , yeap way better .... Totally mark this item as a no go again

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    2 years ago

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    3 years ago

    I went here for breakfast and it was very good. The service was prompt and very courteous.

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    3 years ago

    Service sucks. Bland and bad food. We had the the BLAT sandwich and French Dip. Husband said it was the worst French Dip he's ever had.

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    2 years ago

    Singing servers were great and the food was good as well. Will be back next time we are in NYC!

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    Page 7 of 24

    Friedman's Reviews in Other Languages

    Ask the Community - Friedman's

    Are there any dining times that don't have the singers?

    There are no singers during breakfast and lunch dining times.

    Is there outdoor dining here?

    There was no outdoor seating while I was there (Mar 2022).

    Can you bring luggage inside the restaurant? We plan to eat breakfast while our room is getting ready for check in and we'll be carrying suitcases. TYI

    You can leave your bags with the front desk of the Edison Hotel while you have breakfast and await your room.

    Is there a dress code?

    No it is casual

    My daughter has celiac, are there true gluten free options?

    Yes! You will be fine here. It's a great place! Enjoy!

    View All 7 Questions

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    La Pecora Bianca - Garganelli

    La Pecora Bianca

    4.2(628 reviews)
    0.5 mi•Midtown West
    •$$$

    Came here for a business lunch at 11am. They seated us downstairs and it was so much quieter. I'd…read moreopt for this next time if I have a choice for business. The whipped ricotta was great, a good balance of sweet and even some spice on tasty bread. The mushroom pizza was tasty as well. I got the heritage pork chop, and it felt a little magical. I've only had a couple of times enjoying pork chops - this one seems like it should be tough, but somehow it works? I don't know how to explain it. The sausage and sauce somehow complemented the dish. I got a side of corn, which was not heavy at all, despite the macaroons. Not creamed corn at all; this was tasty too although not a must get. Finally, got the tiramisu again and despite the 4 of us sharing, there were still leftovers. I forgot how good it is here - full espresso flavor and the cream has more flavor and fullness.

    Ordered: Hugo Spritz (~$19): St. Germain & prosecco…read moreMargherita Neopolitan Style Pizza (~$23): tomato, fior di latte, basil Zucchini Fries (~$18): pomodoro sauce and parmesan Whipped Ricotta (~$18): ricotta, truffle honey, country toast Crispy Brussels Sprouts (~$13): with rosemary honey, lemon, chili flakes Chicken Parmesan (~$36): with vodka sauce and rigatoni Tiramisu for Two (~$19): mascarpone, espresso, amaro Aya's take: I've always wanted to try La Pecora Bianca and finally made my way here for dinner. We arrived at 5:30pm on a weekday for our reservation and to my surprise, almost every table was taken! They have a few locations throughout the city but the menus are more or less the same. I started with a Hugo Spritz which was light & refreshing but not the best I've had. We shared a Margherita Neopolitan Style Pizza which had a super thin & tender crust, fresh tomatoes and basil, and delicious cheese. Pretty solid start! The Whipped Ricotta was somehow better and I absolutely loved the creaminess of the ricotta along with the truffle honey. The Crispy Brussels Sprouts were charred beautifully and was a nice vegetable to have on the table. Even the Zucchini Fries were so well-made! They could be "prettier" but the flavor and crunch is definitely there. The rigatoni was so fantastic but the chicken parm itself could have been crispier and more seasoned. We ended with the Tiramisu for Two which is easily feeds 4 people. This is an absolute must to end the meal! I can see why this spot is so popular and glad I finally got to pop my LPB cherry!

    Photos
    La Pecora Bianca - Dining area

    Dining area

    La Pecora Bianca - Vodka pasta

    Vodka pasta

    La Pecora Bianca - Lavender Spritz

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    Lavender Spritz

    Friedman's - breakfast_brunch - Updated October 2026

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