I was in the neighborhood, and decided to pop in and try my luck (since I know this place went viral over the winter). Thankfully, the line wasn't long and I was able to order through their iPad at the counter. The space is warm and inviting with lots of seating (both on traditional tatumi mats and on benches along the wall). I got the salt bread and the original salt matcha (just without the salt) since I felt it was going to be sweet enough with the cream top. The bread was crusty and flaky with just the right amount of salt on the top. The matcha was rich and had a wonderful flavor profile. I would definitely come back again! read more

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Justin's Salt Bread is a little bakery dedicated to salt bread, which is popular in Asian bakeries. There is ground-level seating in the back which provides a somewhat zen vibe. The service was very friendly and quick. I got the Original Salt Bread! It came out warm and fresh. Very fluffy with hints of salt. I wish it was a bit more buttery, though. Overall, solid spot for salt bread. Not the best salt bread I have had, but still good. read more

Justin’s Salt Bread - Original Salt Bread - Bakeries Near Me - New York, New York

We tried the regular salt bread 3-pack with the sweet cream dip, and my husband also got an egg salad sandwich. The bread was really good: soft and airy, with a slick of butter and sprinkle of salt on the crust. I think what makes it distinctive from most other breads is the delicious buttery crunch along the bottom. I do recommend adding a dip, as the whipped sweet cream gave the flavors a sweet contrast. I didn't have much of the egg sandwich, but my husband really liked it. I also tried the signature salt coffee, which was bold, rich, and smooth. It's lightly sweetened with vanilla, and the salty foam on top adds decadence. We were there on an early August Sunday around noon. There was basically no line, ordering via the kiosk was quick and straightforward, and it was easy to find seating in the back. read more

Justin’s Salt Bread - Salt bread - Bakeries Near Me - New York, New York

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There was a long line, but it did move along within 30 minutes. The salt bread was so good and buttery, but a bit too oily and tad too salty for my taste. It was so fresh though. The salt matcha drink was very good. Totally worth a visit. They have tables and seatings in the back. It's a big space, but it gets crowded. No seats available when I went. It has a nice spacious cozy cafe feel where people hang out. read more

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There's a reason why salt bread has become so viral. It's so perfect because of how simple, yet delicious it is. I especially love it at Justin's because they don't turn their salt breads into any other flavors except for a dip add-on, which isn't really even necessary. Plus, the space takes you to Asia with the tatami mats --perfect for hanging out. I ordered the 3pk Original Salt Bread ($12) with Sweet Cream ($1), and Signature Salt Cream Matcha Latte ($7). I do appreciate that they don't charge extra for oat milk and the cream made the matcha much sweeter though I could live without this. I also didn't think the dips were necessary as the bread is so perfect on its own. Since there's a high turnaround, you're getting bread hot and fresh from the oven which makes it even better. It's the crispiest and fluffiest thing you'll eat. These are also more of a skinnier and longer shape than the ones from Salt Bread Ko, but I like how for their simplicity. Definitely worth the hype! read more

Justin’s Salt Bread - Salt Bread, Sweet Cream, and Signature Salt Matcha Latte. - Bakeries Near Me - New York, New York

I've had this on my bookmark list, got a chance to go, and it did not disappoint. A fairly comfortable bakery shop located downtown. It gives more of a coffee shop atmosphere. You go inside, sit down, grab some delicious bread and coffee, maybe do some office work, chitchat with a friend. Service was quick! You order through this big tablet and grab a number and just wait for your purchase. The bread was so good! It reminds me of freshly made pan de agua from a Spanish bakery but it's softer with a slight taste of sea salted butter without it being a greasy mess. Now greasy mess is not bad in this particular case lol. The price was good for three pieces. You can order a coffee drink etc. I definitely recommend and will return. Two thumbs up! Happy Yelping! read more

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We stumbled across this salt bread bakery and had to try their famous salt bread. FYI definitely order a side of matcha or sweet cream for dipping, it takes the bread to the next level. The bread came out warm, buttery, and delicious without feeling too heavy. Unfortunately, we didn't get a chance to try any of the drinks. You order at the cashier, then either find a spot to hang out or grab your order to go. The bakery has both tatami-style floor seating and a few regular tables with chairs. If you visit, don't skip the salt bread with the dipping cream, you won't regret it! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

Wow! This salt bread was amaaazing! Super buttery, soft and crunchy. Highly recommend it! Wow so delicious! This salt bread felt like a korean+japanese hybrid. It does not taste the same as the famous one from korea (jayeondo) & was more flavorful buttery than the japanese ones - nonetheless it was very delicious it its own way. Their signature salted coffee was also very delicious! Tons of indoor seating & the vibes were very laid back and relaxed inside. Bathroom is downstairs near the front area where you pick up your items. read more

Justin’s Salt Bread - This salt bread is so buttery, soft and crispy and deliciousss - Bakeries Near Me - New York, New York

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Great atmosphere with traditional Asian sitting area. Love the vibe! The bread is so delicious. Hot and fresh! One is not enough, need to buy the 3 pack to save money and feed the addiction. The coffee is absolutely delicious as well, perfect temp and can't go wrong. Definitely splurge on at least one dip for the bread. I got the sweet cream. Salty sweet action happening and you won't be sorry for doing it. Cheers read more

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No line at 10am on a Tues and ordered with a kiosk at the front. Cashier was really helpful in recommending the salt matcha iced since I was debating between iced and hot. Interior had nice lighting, lots of seating options, and light minimalist decor. Salt matcha latte had the right amount of salt and wasn't too milky once mixed - cream top added good full texture to the drink and even though I ordered without sweetener, it didn't taste bitter nor diluted. Straw provided on request. Salt bread - the original was DELICIOUS. It was served warm and buttery with plenty of salt sprinkled on top and a crispy bottom that added a slight crunch before getting into the soft flaky bread inside. Such a great way to start the morning, would definitely come back to order again. Note they limit the orders to two packs of 3. read more

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We visited on a Saturday afternoons and there was a short line when we arrived but it moved fairly quickly. The salt bread is delicious, the best small treat and the cream was also phenomenal. We were lucky enough to find seats but it seems like it can get busy in here! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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Definitely satiated both my craving for salt bread and matcha! The salt bread is warm, buttery, with a nice layer of salt on top. The bottom could have been a little crispier, but still so delicious! Honestly, it's really good as it is even without the dipping cream. But it is a nice light and sweet refreshing addition, if you want it. The signature salt matcha latte is really good too. The salted cream on the top is so delicious and the matcha flavor is pretty good. I did end up having to add some simple syrup to get it to my desired sweetness, but I'm sure most people would like it as is. There's a limited amount of seats and nowhere nearby outside to sit around and eat which was kind of annoying. :// read more

Visited Justin's Salt Bread on a Saturday morning right at opening and there was barely a line. There were maybe 6 people in front of me and the line moved very quickly. You can order 1 salt bread or a bag of 3, but maximum 6 pieces per guest. I got a bag of 3 to try and wished I had ordered more. I was skeptical about the salt bread that I kept seeing online, but the crunch of the buttery bottom of the bread is to die for. I get it now. I also got the matcha latte with salted cold foam and it was rich and delicious. Not watery at all. There was plenty of seating in the back with mats, chairs, and built-in benches. We had a great time. Looking forward to coming back to try some spreads. read more

A definite must-go in lower manhattan. Somehow the salt bread is both plush and crispy at the same time. It isn't greasily buttered, and it isn't toooo salty. You can tell the tried and tested their breads to perfection. My partner said the chocolate dipping sauce was "insane" but I prefer the bread alone. The tatami mat seating is such a cute touch. I really appreciate the care they put into the small details within in the shop. This isn't just a pick up situation--they offer a peaceful refuge with dappled skylight seating against a classic NY brick wall. We went last month during our trip and are still talking about it to this day. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

Deliciously hot and fresh salt bread with the perfect cream pairings. Stopped by on a Saturday afternoon and there was no wait. They have a cute lounge area to enjoy your treats; however, the AC wasn't the best on a scorching summer day. My husband and I got a set of 3 salt breads with the classic cream as well as a couple matcha lattes. Highly recommend this place for your salt bread fix! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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TL;DR: Lived up to the hype, but we didn't have to wait in line Stopped by here on the way to dinner (around 4:30PM) on a Friday. There was still a lot of people inside, and they have a good system in place. I know it is just salt bread, but this was an elite piece of bread and spreads. I personally don't like to stand in lines for too long for viral food, but I would wait at least 30 minutes for this. FOOD: ~signature salt coffee (5/5): so good. I got this iced, and it was slightly sleep with a nice contrast with the salty foam on top. Only thing is it was a little hard to stir, and I wish they had straws to better stir/drink. But once I got it stirred to the perfect amount, it was delicious. ~Salt bread (5/5): perfectly buttery and salty. It was nice and warm and just so pleasant. The spreads were also the perfect whipped texture and not too sweet. Would definitely recommend! But not sure we would wait a long time in line for it (personal preference). read more

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The ABSOLUTE best piece of bread I've tasted in my life. This place could thrive off this one item alone. Their butter salt bread is perfectly crispy, yet extremely fluffy on the side. It's also just the right amount of buttery with a pinch of salt for a miraculous flavor. Honestly could see this place blowing up with several more locations, if they can maintain the same quality. #377 read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

Justin's Salt Bread is well worth the hype - in fact, I think it's the best salt bread in nyc! In terms of texture and flavor, it tastes very close to the famous jayeondo salt bread in Seoul. Very buttery and pillowy and tastes perfect warmed out of the oven. The place itself is larger than I imagined for east village, with a good amount of seating. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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Would I wait in a long line for this like when they first opened? Heck no. But would I stop by for some yummy bread if I'm nearby and there's no line - for sure! The 3 pack of bread (croissant size) is 12$ and no longer includes a cream. I think the bread tastes way better with the cream so I do recommended adding it on. I didn't get any drinks but two friends both got the salted cream coffee and both loved it! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

I don't love bread but wow, this place impressed me! Definitely a must try if you like bread/ croissant Line looks long but it goes by quick! I waited 30 mins on a Sunday afternoon It's as if a croissant and bread had a baby! It's best fresh because the texture is perfectly soft in the inside and perfectly crispy on the outside. The salt on the bread is the perfect amount, not too salty. I enjoyed the bread on its own but it also pairs well with the creams. I bought all 3 and they're all pretty solid! If you had to choose one cream, maybe go with sweet cream but you can't go wrong with any of the creams (sweet cream, uji matcha and chocolate) Drinks are solid too! I think the matcha latte is better than the coffee latte. One of the top matcha places I've tried in a while read more

Justin’s Salt Bread - Salt Bread is so good! - Bakeries Near Me - New York, New York

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Didn't think this was worth the hype bc like how good can a salt bread be....... but omg let me tell you when I say this is SPECTACULAR. I can not tell you how amazed and pleasantly impressed I was with both their salt breads and their matcha!!! Their salt bread came out pipping hot, so soft and buttery and with the perfect amount of salt. They are so so flavorful and so delicious even on their own -- you def don't need a dip. We got their matcha drink as well and it was SO GOOD. They add a hint of salty foam to their matcha and this makes it sooooo good and so unique!!! The mixture of the light salty foam and matcha are GOD TIER. Pro tip: you MUST dip their salt bread into the matcha!!! This was by far the best idea we've ever had. Don't get me wrong I can eat infinite sticks of their salt breads plain just by themselves and be so completely satisfied and utterly obsessed, but they also pair so perfectly with each other!!!! Dunk them or not -- you can't go wrong with either way! I'm still thinking of this bread to this day omg read more

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Japanese-American salt bread. Came out fluffy, buttery, and piping hot. I've got a high bar for salt bread, especially having tried Korea's version of it'd and I've gotta say Justin's is pretty good but not the best I've ever had. 4/5 stars for taste. Make sure to get napkins since it's a bit oily. The matcha latte is mellow, not too strong or sweet. Everything cost $20 for a matcha latte and 3x saltbread. Much larger inside than expected; there's a gorgeous and hip seating interior with lots of seating. Bathrooms available downstairs and while there was a line, it went quickly due to multiple order kiosks. Very chill ambiance that makes for a nice, cheap date spot. read more

Justin’s Salt Bread - Salt bread - Bakeries Near Me - New York, New York

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Justin's Salt bread is apparently a viral treat and it was literally 5 minutes from my hotel so I decided to stop by. I went and there was no line so I walked to the kiosk to order and found a nice stop to sit inside. They have a sitting area where you can sit on tatami and odd and simple tables where you can sit down normally. It kind of reminded me of a cat cafe space. Now to the main topic. The salt bread is soft on the inside but the bottom has a crispy texture. It reminds me of a pretzel but if it was like a soft croissant but a thicker taste? It wasn't bad but nothing made me think oh hello yas I need this everytime I go to New york lol. There are so many great cafes in New York to choose from with better things and more options. Their menu is just salt bread, lattes and sweet cream. I got a latte and 2 pieces of salt bread and for some reason that really filled me up lol. The little bag they have is nice with the cute logo and the history of the bread. Signature salt coffee latte 3 pack original salt bread Sweet cream read more

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Was finally able to try this on a slow weekday. I got these with the original cream and the matcha cream. I ordered two matcha but they gave me two original instead and I didn't find out until I opened the bag at home! It's interesting that this went viral because I feel like I have tasted something like this before, and it looks a bit unassuming. It was like a combination of a pretzel and a croissant. Enjoyable snack but a bit overhyped. Meh. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

I finally got to try Justin's Salt Breadand oh my goodness it was delicious. The salt bread was super buttery (in a good way) with just the right amount of saltiness and crispiness. Got the Uji matcha dipping cream, which tasted amazing with the bread. I wanted to try their salted Uji matcha latte but they were sold out by 1pm :(. I'm not much of a coffee person, but I got their signature salt coffee to try and it actually tasted pretty good. There was a small line but it moved pretty fast and they had a nice interior and seating area with tables and tatami mats which was super cute. Will definitely come back for more! read more

Justin’s Salt Bread - salt bread with uji matcha dipping cream, salt coffee - Bakeries Near Me - New York, New York

oh my god .. we have a winner for best salt bread in nyc and his name is justin !!!!! the line goes by fast with their self service kiosk system. They're also pumping out piping hot fresh bread nonstop. I love the texture of the salt bread here -- crunchy bottom, fluffy center. If you order any of their speciality drinks, DIP THAT BREAD into the cream top and thank me later. just perfection in every bite. I love the seating area. They have tatami mats and regular chairs. Such a cozy space to catch up with friends or do some solo work. pro tip: buy some extra and freeze them at home (they reheat well) read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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5/5 for the salt bread. This is comparable to the one I had in Korea. You have to eat this freshly baked with the fresh cream. I love it. I would come back to try the coffee. Highly recommend read more

I'm too old to care about TikTok and I think anyone that calls themselves an influencer should get a real job, so I had no idea what this place was about. All I know is that the last few weekends that I've walked by here, I've seen a line down the block. So to my surprise, there was no line today. I walked in and was the next in line. There's two self service ordering kiosks and then you wait for your food on the side. So this is where I'm going to say, yes there's hype behind the place, but the line is also a bit manufactured. A) people don't get to see the full menu until they're in front of the screens ordering. This creates additional wait time because people are naturally indecisive. B) The bread isn't slow. It's the drinks. They gave an assembly line for the matcha drinks but the barista is not in any hurry to finish your order. C) This leads to the third point where as I got to the ordering tablets, they shut down the second one and forced everyone to order from one. Because the barista could not keep up with the orders. I ordered the salt bread with the original sweet cream dip and the uji matcha dip. I also ordered their signature uji matcha drink. My bread order was ready in 5 minutes. My drink order took another 10-15 minutes. During this time the line started to build outside because there's only one ordering tablet now. I took my order to go but it looks like there was plenty of seating in the back. There's also free water on the side if you wanted it. The place was a bit warm but it has a bakery after all. So what's my verdict? The bread is actually delicious. I could easily polish off all three in one sitting. They're fluffy and the salt gives it a great crunch. The sweet cream makes it taste like a dessert and the matcha cream was also delicious. The matcha drink however was nothing special. It's a decent matcha but not worth the 15 minutes wait. The salted cream was just on the top so it's you're only going to get it on the first few sips. I don't know if I would wait an hour for this but if I do come back it'll just be for the bread. Do yourself a favor and skip the drink, it's not worth the self manufactured wait. read more

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5.0 / 5.0 Shiopan (salt bread) originated in Japan and apparently became popular in Korea. The salt bread here was delicious, oozing with butter. It's also nice that they pack the freshly baked bread in a tote bag! It was a weekday afternoon and there were about three groups of people waiting in line, but the shop opens early as many people are ordering takeout! The staff were happy to guide you. Ordering is done by yourself using the touch panel. There is also a tatami-style eat-in area.And smells of freshly baked bread. $12 for three salt breads is a great deal. (Each is $4.50) It's so delicious I want to eat it again!! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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If you've never had salt bread before, I recommend starting off by visiting here! The warm scents of freshly baked bread, the buttery and lightly salted bread just melting in my mouth..I regretted not getting more to share. the matcha we got balanced off the bread with a hint of sweet and bitter green tea (depending on how sweet you like your matcha). We sat on mats in the back and there were stations for syrup and condiments for your matcha. it was a vibe and there were lots of people. read more

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First Impressions- super spacious inside. Didn't spend time inside because I was ordering to go and was bringing back salt bread for my coworkers (there's a limit of two packs of three salt bread each) and there were 10 coworkers so we all had to share, lol. I waited in line in January, it was 15F outside.... Was it worth it? Yes. The Noms: the salt bread was delicious.... Like a cross between a general roll and a soft pretzel... it was also buttery, but not overly buttery. I enjoyed it very much and so did all of my coworkers were very grateful that I stood in line for 30 minutes in the cold waiting to get six pieces of bread. LOLOLOL, yes, I'm questioning my sanity too. In conclusion: 10/10 would return. Though I would want to try other salt breads from other bakeries when they become available... also want to mention that the price of $12 for three salt breads is quite steep... so this is not something I would indulge in often. Maybe if they had a rewards program where I could learn my way to a free set, I probably do it lol read more

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This was good! I'm glad I only ordered one and not a 3 pack. I might have eaten all 3! I get why people are lining up for salt bread. I'm inclined to compare it to a really good breadstick. I would've preferred more of a regular butter with it. I got the sweet cream and I wasn't loving it at all. I would've liked to try a coffee beverage but I wouldn't have slept that night if I did. This will be a reason to go back. You order at a kiosk when you enter and wait for your order. It's a very large space with plenty of room to sit in the back. Very chill space. They have a restroom for customers as well. read more

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Not even sure how to really describe salt bread other than a heavenly bite with a crispy outside and soft inside. Close to a croissant but still unique. When paired with the creams it is a top tier dish, my favorite creams in order were the original, matcha, then chocolate. Ambiance was amazing with tatami seating, take your shoes off sit cross cross on the cot with a small table and enjoy the unique seating experience read more

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I came on a Saturday around noon. There was a short line, and the store was busy. I got the salt bread with matcha sauce, and it was delicious! I loved the crisp, brittle crust and the airy, fluffy interior. The whipped matcha sauce was light and foamy--the perfect addition to the bread. The store's interior was cute, too. I'll definitely come again. read more

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They only have one food item aka salt bread on their menu, and they 100% master it. I heard that the owner was inspired by shio pan in Japan, so their salt bread leans towards japanese style. The bakery is run by the Okiboru team. If you know Okiboru, you know they don't miss. From their og tsukemen spot, to himokawa udon, and now this bakery, they're always ahead of the trend. ＊Original Salt Bread *** 3 salt bread + sweet cream set $12, salt bread $4.5 each, additional sweet cream $1 Their salt bread is so soft and buttery with a lightly crispy exterior and flaky sea salt on top. As you pull it apart, the bread stretches slightly and reveals the fluffy center. I tried it on its own first, then dipped it into their original, chocolate, and Uji matcha sweet cream. My secret hack: dip the bread into the salt coffee latte--it basically turns into coffee sweet cream and tastes heavenly. ＊Signature Salt Coffee Latte $6.5 They have salt coffee and salt matcha. I went with the salt coffee, which is a latte sweetened with vanilla, topped with cold foam and Himalayan pink salt. That little bit of salt really elevates the drink. It reminded me of the creamy einspanner I had in Seoul. I was also really surprised when I stepped inside -- unlike most bakeries in Manhattan/East Village, the space is huge with plenty of seatings (and tatami!), and even a clean restroom on the basement!! read more

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We were on our way to brunch on a Saturday morning, when we noticed that Justin's Salt Bread had a short line, so we got on that line. When you get inside you order from a kiosk and wait for your order There is a limit of 2 bags per person (3 salt breads per bag for $12). Individual breads cost $4.50 each. They make the breads fresh daily, so it is recommended to eat them the day of, and they do get sold out. I also bought the sweet cream ($1), uji matcha cream ($1.5) and chocolate cream ($1) to dip on the side due to other people's recommendations. Sure, they add an additional sweetness and light cream, but I don't think the bread needs it. The bread has a nice crunchy outside with a soft and airy inside. Good quality bread. I would like to try their salt drinks next time I'm in the area. There was a decent amount of seating in the back, but it fills up. If you come with another person, then I'd advise that one person waits in line while another person finds a seat. There is one unisex bathroom downstairs. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

I ordered the Salt Bread w/ sweet, chocolate, and matcha creams & Matchapresso - Uji matcha, Himalayan pink salt, espressso, milk, vanilla sweetner, cold foam. This deceptively simply, viral Salt Bread exceeded my expectations and is delicious with a matcha or coffee latte. The bread, Matchapresso, creams are well balanced and pair well together. It's worth the wait for your first time but try to go at opening time unlike me. Decent amount of seating for small to medium size groups. No issues with service. read more

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We first tried salt bread at Pain Maison in Tokyo last year, so when we heard this shop was opening here, we were so excited. Japanese salt bread is a little different from the Korean version - longer, crispier but just as equally buttery and soft on the inside. You get 3 pieces for $12 and they also serve dipping creams on the side and drinks. We just got them plain and they were soo perfectly salty/buttery and freshly made. The line can still be long on popular days, but we went on a rainy day and didn't have to wait in line but it was still packed inside read more

This place is amazing! I never heard of salt bread before this place opened up. I came here on their opening day and I am hooked! I came back here again over this weekend and one of the workers there ( maybe he is one of the owners) remembered me. At this place it is kiosk order only. They have two only. The line still for the most part moves rather quickly. You can either get a single Salt bread or a pack of three. Their salt bread is buttery and a bit crispy, flaky. OMG WOW! Delicious! You can also choose from three different dipping sauces. They are heavy cream original, chocolate and I think a matcha one( I could be wrong on this flavor). I have tried the original and chocolate. Both are very good. I am also obsessed with their signature salt coffee! I saw on social media that you can dip the bread into the foam that is on top of the coffee so I tried it. This was also Amazing! The space that this shop is in is very cozy and homey feeling. It goes far back and there is a seating area in the back. There is a cool sitting option where you sit on like a low table like and more than one person can sit there too. I am not sure what these are called. If you are in this area it is a must to try! read more

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When they say to go get that bread. They are talking about Justin's Salt Bread. It's the marriage of a baguette and croissant meaning it has the classic shape of a baguette and warm buttery texture of a croissant (minus the flaky factor) This is trending on social media as the new go-to spot for bread of 2026 since it's already popular in Japan and Korea, and now with a NYC location. With trending cafes especially on social media, I was hesitant but when I ordered their original 3 pack of Justin's Salt Bread and sweet cream. I was immediately hooked and couldn't get enough. I did go a second time on the same week to make sure it was not a one time wow factor. And still warm, fresh, and delicious from start to finish. The location is a bit of a journey in the East Village but well worth it especially when you enter and feels like a cozy cafe with decor that feels like a cottage with shelves of knickknack. Plus have the opportunity to sit on the Tatami!!! Do be respectful and take your shoes off before sitting on the tatami. Overall, highly recommend if you like warm slightly salty bread paired with sweet cream that is the perfect balance of salty and sweet read more

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