INTERIOR/AMBIANCE: Welcoming, brightly lit spot with a fair amount of seating. Ordering is quick & easy using the kiosk at the front. FOOD: We only tried the salt bread but thoroughly enjoyed it. The bread was warm and soft with a good balance of butter (thought it is extra buttery) & flaky salt. SERVICE: Friendly. Our salt bread was heated quickly. OVERALL: Tasty treat! We arrived about mid-morning on a weekday, so there was hardly any line. read more

There was only a few people in front of me to order when I got there. After I ordered there was a bit of a wait for the bread though. The bread comes out hot and is really good and buttery! I didn't think the cream was necessary and would probably skip that next time. There is seating inside. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

Great salt bread! I just did the classic with no cream. I will say it get's quite greasy so one is probably enough. I also got the Signature Salt Coffee Latte which I enjoyed. I think the interior seating concept is really cute/nice aura. read more

This place has been all over my Tiktok so I knew that I wanted to check it out. My friends and I got there around 1 pm on a Saturday and there was a line out the door. We waited about 20 minutes before we got inside to order. Every customer can order max 2 bags consisting of 3 salt breads. You can also order drinks and creams to dip the salt bread in. The salt bread itself was so good fresh - it was perfectly warm, crispy and not too oily. The perfect balance and it went so well with the sweet cream! The bread came out super warm and fresh and highly recommend eating there - it was not too hard to get a seat inside. There is a decent amount of seating inside with a bathroom downstairs. We also got drinks which were also pretty tasty as well. Highly recommend checking this place out especially if there isn't much of a line! But definitely eat the bread fresh - it is much better that way. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

Came in here because a friend recommended! I did not regret coming in here! Bought a pack of 3 salt breads to try. The staff said there will be about 7 minutes wait until the batch it was ready. My friends and I were not in a rush so we decided to wait. When I walked in there a line to the kiosk so people can order items. The lines move pretty fast. While waiting, I was able to read the origin of salt breads. There was free water that you can get in the store. There is a bathroom for customers downstairs. I picked up my order from the counter and went in the store to look for seats. There are several Japanese seatings where there is a large square "table" that people sit on with their shoes off and place that food on it too to eat (I don't remember what they are called but they are "above the floor" tatami?). Towards the back there are a long bench and couple of chairs by the wall and small round tables that customers can sit to enjoy their food. I opened the packaging to take out one of the breads to try to my surprise, the bread was so hot that me and my friends had trouble taking off the pieces to eat! When the temperature cooled down a bit, I took a bite, it was SO good!! The butter, the salt the bread itself was so good. I wished I bought more!! read more

Justin’s Salt Bread - Salt bread - Bakeries Near Me - New York, New York

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Came on Friday around 12pm. There was no line whatsoever and only a few ppl seated in the back section. They have 2 kiosks for ordering. One salt bread costs $4.50 whereas 3 salt breads costs $12. We opted for the 3pk and got a side of their sweet cream for dipping. I also got the salt Uji matcha latte. Since they specialize in making salt bread, I expected it to be amazing and honestly, it was really good quality bread. Perfectly soft, fluffy and buttery. It was good to try and I would 100% eat it again if someone gave it to me, but I just wouldn't pay $4+ for it myself. I'm perfectly fine with eating the bakery breads from Chinese bakeries for $1-$3! They do have a large back seating area with chairs and tables and also tatami platforms where you have to take off your shoes for. It's a nice place to hangout with friends or for dates. read more

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Walked in and immediately ordered the famous salt bread! This was the best salt bread I have ever ate!! The bread came out warm and fresh and paired perfectly with the dips available! Cute little seating area available in the back! read more

Loved this place. To start the bread is phenomenal! Served warm, perfectly salted, and so fluffy! The coffee and matcha were the perfect compliment! We got the matcha dipping cream and it was just perfect with the bread. I will be coming back here as soon as possible! read more

Justin’s Salt Bread - Signature salt coffee and signature salt matcha latte - Bakeries Near Me - New York, New York

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Salt bread (and dripping cream) is the only food item on the menu, and Justin's does it right! We stopped by on a weekday morning and there was no line to order. We waited about 20min after ordering since they ran out, but it was so worth it - the bread was so fresh and soft and warm; heavenly!! The indoor seating area is cute and cozy though it fills up quickly. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

This is worth the hype if there's no horrid line you have to wait hours in. Recommend going on a weekday or have someone go for you on a weekday for a quick and efficient pick up. Went at 10am on a Tuesday while everyone was at work lol. The interior was actually spacious and there's loads of room to sit and work from. Sadly this place closes early so it's not ideal to work from long. You order via kiosk at the front and my order came out really quick. It's a short list so there's not a lot of options but def recommend the Original Salt Bread and the Salted Coffee. The original cream was perfectly delicate and paired well with the texture of the slightly salty and buttery bread. I'm also not a fan of coffee in general but the Salted Coffee was *chefs kiss*!!! The cream foam was immaculate and paired well with the bitter tang of the coffee. Big fan of Justin's Salt Bread overall!!! read more

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I ordered a single salt bread just to experience the phenomenon. The bread was freshly baked, oh so buttery, with delicate crystals of salt speckled on top. Somewhat greasy, yes, as evidenced by the stains on the paper enclosing the bread. But it was fine in texture, fluffy, and quite satisfying. I saved some for my husband, who complained why I only got one since it was so good. For me the real novelty of the experience was Justin Salt Bread's lovely ambience. I got to sit on one of the tatami mats on the raised platform. Not quite transported to Japan, I did feel like I had found a respite, an oasis from the craziness of urban life outside. Thankfully there was no line when I entered the bakery at around 1:30PM on a Friday, and there was plenty of seating available. Service was quick with ordering at one of two electronic kiosks. I appreciated that there was a water dispenser with cups available. Overall, it was a very cute and, but for the many patrons, quite a calming and relaxing place to enjoy a snack and drink. read more

Would have never thought I'd travel for what's essentially a fancy dinner roll (why does salt bread look like those frozen twist tin Pillsbury rolls/twists from my childhood?), but this Shio Pan is Nothing close to it - I can see why they're popular. Think "really good buttery, crispy croissant - but this is buttery, crispy bread roll." The restaurant is about a 5 minute walk from the Broadway-Lafayette subway station, or take the M103 conveniently down the east side. I forget how Absolutely Calm & Quaint! this side of the East Village-Alphabet City-Lower East Side area is. Although there's been a lot of gentrification, the small streets & townhouses still have that sense of character & history. I think Justin's Salt Bread & it's thoughtful space & brand fits in perfectly in what the neighborhood(s) offer. I got there around 12pm on a Friday, there was no line! The restaurant/cafe was busy - all of the tatami stations & most of the wrap around back bench were filled, but it didn't feel crowded or tight. Service was super quick & the staff seemed happy, joking around, while diligently at work. The bakers from the back were going in & out from the kitchen, all with smiles. What a breath of fresh air! The space is a kind of modern-rustic white, in the most korean (or is it originally Japanese?) - influenced way. All the (looks like, or made-to-look) thrifted sidebars, benches, coat racks made from thick old pipes on wheels, & antique mirrors - with books such as "Salt" displayed. AND a slim water dispenser, garbage for Both items & liquids! There's little small "tables" (kind of like raised yoga block-sized) for your drinks & food & the far back seating area has a sky light. One suggestion would be including the food & food pricing on the wall menu. Right now there's only the specialty drinks on the wall. The only menu available is on the ordering kiosk. Bonus points for the shelf (for purses/bags) underneath the screen though! I got the 3-bread pack for about $14.00. One Shio Pan is $4.50. Dipping creams were $1.50 each & drinks ranged from $6-9. I wanted to taste the product as is & wasn't sure if I'd like mixing a sweet cold foam with something savory. (Tip: bring the pan to H-yTea & get their special pistachio foam jasmine tea) if the bread was salty, I wasn't sure if salted cold from would be too much. I'm glad that my plan worked out (with a 2nd pan at H-ytea) actually. I got my pan within a minute after ordering- bonus points for the unique card stock bag handle & rose gold staple! All in the details! Hung up my coat & got a seat on the wrap around back bench. A few people were actually on laptops working. A lot of college students & groups were there - shoes off, chatting on the raised tatami mats. The Pan! It's really good. It's a twist with a decent hole running throughout in the middle. The bottom is lightly strongly crispy (hello ASMR), the top is soft & sprinkled with a little coarse salt. The bottom was "glistening" - either from the caramelized salt or sugar, mixed with butter. It wasn't unhealthily greasy - however if you're watching your cholesterol or salt intake, this product might not be for you (ie. similar to buttery baked goods in general). The portion is a good breakfast size. At first I thought slightly small, but it's actually just enough. I didn't get thirsty from the salt until I finished. The staff said that the pan can be stored in the refrigerator overnight and reheated in the microwave with a small cup of water. (am guessing also a quick toast) They haven't tried freezing them though. UPDATE: Freezing 1 didn't work so well. Let it defrost on the counter & ate it at room temp. Unfortunately the bread was a bit chewy once defrosted (still tasty). I didn't want to add any heat to it because of the texture. TBH - they're So fresh & a lightish bite, I could have eaten 2 for breakfast/brunch. There's a single restroom downstairs (with quality features - deep kohler sink, matte black handles). A bit slim, may be hard for young families or ADA needs FYI. Glad to try this shop & my standards may be really high now (lots of other chain bakeries are making the pan.) Best of luck to the business! I want to try this restaurant group's NYC ramen & noodle restaurants now. Justin's Salt Bread sets the bar high. read more

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Service: 3/5 Food: 4.2/5 Price: under $20 #2 stop on a bakery crawl. Waited ~40min outside (partly during heavy snow) + another ~5min inside. While there are workers behind the counter, they're busy preparing + packing orders, so you order on a kiosk. They call out your name when it's ready, so listen carefully as they don't have a PA system + there's lots of background chatter. Unexpectedly large space, mostly because it stretches so deep. While I appreciate the inclusion of some traditional elements, it's not the most efficient use of space--large circular tables + even more imposing tatami mats. They try to make up for it with benches lining the back walls. Also, apparently, this is the Japanese version of salt bread. I don't know how that differs from the Korean version. What I Ordered: - Sale Bread (ofc): love that it's served warm, however unexpectedly soft on top (my friend said it's only crunchy when it cools down), crunchy on bottom; good base for potentially diff flavors/fillings - Dipping Cream: light; nice pairing, but didn't really added much - Matcha-spresso: flavor leans more coffee than matcha; very salty on top; light foam read more

Justin’s Salt Bread - Matcha-spresso, salt bread + original dipping cream - Bakeries Near Me - New York, New York

Bread worth its salt but definitely sprinkled with some hype. The salt bread is the star for good reason and has the signature butter crust on the bottom which is essential. Be weary of slow periods when the bread has been sitting out - fresh bread is peak. The salt drinks are questionable - we tried all 3 options and the salt is over the top. I can enjoy salted cream top lattes but they use electric grinders and salt the lattes like salting a steak. YMMV but you might want to opt for non-salt options since the bread is already salted. read more

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I was sosososo excited to try this as salt bread is probably my favorite of all breads. After trying salt bread in Korea I literally became obsessed and was so sad to find out there was absolutely 0 places in NYC the food hub of the nation that sold even slightly comparable salt bread. Before Justin's I had only had salt bread from TLJ/Paris baguette and both of those were shells of what I had tried in Korea. Literally not the same thing at all. Justin's was GOOOOOOD tho. At the very minimum it was super buttery and soft. honestly, could be more flaky / crunchy on the bottom. But it was Very fresh and warm and super buttery and soft in the middle. The cream is superrrrr light and very faint matcha flavoring but it was good bc it was so light. Idk how well it pairs with the bread tho. I also feel like the bread maybe could've been slightly more salty. Service was so fast tho, breads came out almost instantly. No line at 11 am on a Friday. Interior is super cute and honestly a decent amount of seating. Didn't get to try their coffees. But would also love to see other flavors of salt bread in the future maybe. Will note it is decently expensive at 1/4.50 or 3/12 read more

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my first time having hot and fresh salt bread- I get the hype!! could easily inhale a few of these. they were so buttery and soft on the inside but had a great crunch and saltiness on the outside. you can get dips with it but it really doesn't need it. egg salad one was yummy too but I preferred it plain. would recommended skipping their matcha if you like a more grassy/bold flavor- it was too light in flavor for me but my bestie liked it. we waited like 10-15 min in line which wasn't bad for a weekend. read more

Justin’s Salt Bread - Interior - Bakeries Near Me - New York, New York

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We went towards the end of the day so there was no wait. We got the three pack with chocolate and sweet cream dipping sauces. My husband also got the salted ice coffee. Everything was delicious! The bread comes out warm and I liked it by itself / preferred the sweet cream. The staff was nice! The cute tatami set up is so unique! We enjoyed it here a lot. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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Justin's Salt Bread is the first brick and mortar bakery specializing in salt bread (originated in Japan, popularized in South Korea) located in East Village. Everyone is currently fiending for salt bread, which is resulting in massive queues for Justin's - even on a rainy Saturday. In total, it took me 1 hour to get into the store and then an additional 15 minutes to get my items after ordering on the kiosk. I ordered a 3 pack of salt bread with matcha cream and chocolate cream and one salted matcha latte which came with a cream top. Justin's has surprisingly a lot of seating as the store is deeper than it is wide. Loads of tatami mats and benches. The bread was perfectly savory and had a great level of crunch, as it came fresh from the oven. It was buttery but not too oily. A perfect treat. The matcha was tasty, but primarily tasted like sweet milk - which I like, but perhaps the salted foam led to a more milk-forward taste. I'm not sure I'd wait an hour for this place, but I'm sure glad I got a chance to try it out! read more

Justin’s Salt Bread - Salt bread - Bakeries Near Me - New York, New York

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Have seen all over social media & wanted to try for myself. There was a very small line to get into store. Ordering is done via kiosk but moves quickly. I'm not a big fan of salt bread but this was warm and when dipped tastes yummy. Not overly salty or oily. Tried the salted matcha & usually like a simple syrup but the cold foam was sweet enough that sugar isnt needed. There is sugar/syrup on the side if you want to add. It got crowded later on, but there is plenty of seating. Great space for meeting with friends or to have a quick bite. read more

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Very straightforward and minimal offering here - their signature salt bread, some dipping creams, and a few kinds of lattes, but they do it all extremely well! The salt bread was solid, but a little plain by design and wouldn't suggest getting it by itself - definitely order a cream alongside it, the matcha flavor was great. The salt matcha latte was actually the biggest highlight of the visit. The wait for it was pretty long taking nearly 15 minutes, but it was well worth it being one of the better matcha lattes I've had in the city! Interior is pretty large with some nice tatami sitting areas. No trouble finding seating even with it being fairly crowded and busy. Probably won't frequent too much for the salt bread, but definitely see myself returning for the matcha. read more

Justin’s Salt Bread - Interior - Bakeries Near Me - New York, New York

Exceeded expectations, even post Korea trip. We ordered a 3 pack salt bread with sweet cream and a salted cream matcha. The bread was perfectly soft and salty, which paired really well with the sweet cream. The salt and sugar essentially canceled each other out, making it not too sweet but also not too salty. The matcha wasn't worth it though. Too light green; not enough matcha. The interior was really cute. The regular seating reminded me of The Onion Cafe in Seoul. The bamboo mat seating though (where you have to kneel) reminded me off traditional tea houses in Kyoto. Great vibes! read more

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Life-changing salt bread, dear god. The crust is so flakey and the dipping creams pair perfectly with the bread's fluffy interior and crunchy exterior. I'm typically pretty picky about shiopan and I feel like Justin's Sat Bread's crust hit the mark. Very fast service and super cute interior, with tatami seating and regular stool seating as well. Pretty big interior though assume it will get tough to get seating once this place blows up more (which it will). They are fixing up an outdoors patio right now as well which will help with space. Will definitely be back, what an add to the neighborhood! read more

Justin’s Salt Bread - Salt bread - Bakeries Near Me - New York, New York

Everyone has their own opinion about food but omg today was the first time I got to try their slated bread and it was absolutely so delicious and fresh, I could taste the fresh butter, the way the texture so the bread is sooo soft and yummy in the inside and nice light crispy on the bottom...wow o wow o wow that perfect salt added on the bread, the sweet cream is nice but that bread is heavenly on its own The thing I didn't like as much was few days ago when I went and the bread was sold out quick but got to try their delicious salted coffee which was excellent too....I didn't enjoy the cussing I heard while enjoying my coffee, I get it and it's fun to get along with your staff but you're still in public and customers are in the store so maybe watch what you're talking about and how about no cussing while customers are there read more

Justin’s Salt Bread - Matcha sweet cream and famous salted bread - Bakeries Near Me - New York, New York

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Solid spot for fresh salt bread with really good salted cream lattes! I have't tried salt bread enough to have a good comparison to other bakeries. Super friendly service and a huge area in the back with ample seating. The bread is made fresh in house and the cream it comes with is yummy. I got the 3 pack for $12 which comes with the original cream, and then paid $1 extra for the choco cream. Their lattes were really good and I'd def come back for them! read more

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Haven't had the chance to try their drinks yet although the salt drinks sound fantastic. Have come back twice now for the salt bread. While it's simple, it's buttery, right amount of salt and the fluffy yet chewy texture hits the spot every time. There's seating inside, and it's relatively spacious inside. I took it to-go so can't comment too much on service or spaced but everyone seemed friendly. No lines at 4pm on a Friday. read more

Justin's Salt Bread new bakery focused on salt bread (with a few drinks as well), that's gotten a lot of traction on social media recently. I ordered a set of 3 salt breads ($12) and both the original and matcha sweet cream. For what you're getting a trendy place, the price is pretty reasonable. Unfortunately the bread was nothing special and I probably wouldn't go back, but I'd say at just around four dollars a piece it's worth a try. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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I've had a good amount of salt breads during my trip to Korea and I have to say, this is a great addition in NYC. Only got the bread, not the spread/dips and I thoroughly liked what they had to offer. Buttery and salty with a nice crisp on the outside. I will definitely come again to have more! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

First off, the interior of the bakery is amazing! They had Japanese style tatami mats to sit down on (take off your shoes), and a small table for your bread. Service is self-serve after you order, but everyone was nice. I do wish the salt bread had more butter and a little less salt. The spreads (mildly sweet) did help offset the salt a bit. Definitely worth a visit if you guys are in NY. read more

Justin’s Salt Bread - Salt bread - Bakeries Near Me - New York, New York

Here I am rating a single salted piece of bread a 5/5 because people, it is that good. Crunchy outside, chewy inside, salted and buttered to perfection and came out piping hot. WOW can I fly home with 20?? PS, sad picture bc I so excitedly ate it that I forgot to snap a whole pic read more

Justin’s Salt Bread - Salted bread - Bakeries Near Me - New York, New York

We ordered two bags of salt bread, a matcha cream dip, and a salted coffee. All tasted pretty good. I wouldn't say it worth coming all the way from the other part of the city just to try this place, but if you happen to be nearby and can wait for 20mins in the line, it would not disappoint. read more

I was originally worried that this would just be another overhyped social media spot, but I was glad to be wrong! I love good bread and this was spot on for me. The texture of the salt bread was nice and flaky and also hefty. The amount of salt was great too although the bread itself is quite oily. I do wish they had some plates for dine in; would definitely grab a few napkins! I got the original sweet cream and the matcha one and both were delicious and light; not too sweet either. It can get quite pricey and that would be the only thing preventing me from returning often, but it is a nice treat every now and then. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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Omg I wish I could have this every day! I was hesitant that the bread wouldn't live up to the hype but wow was I wrong. Soft, warm, and the mix between the salt and the sweet dippable cream is to die for. The matcha was also very authentic with the cream top being a cherry on top. The vibes inside were so chill and you can even sit on the ground in true Japanese fashion. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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Have been seeing salt bread start to trend from Korea and was super curious seeing it make its way to the city so had to give it a try! The space is super cute and they had many different flavors of salt bread. We got some of the originals and matcha cream. I think the cream could be skipped but is a nice addition if you want a dip! The salt bread itself was pretty good! It's a nice soft bread, great warmed up, that's buttery on the inside. Comparable to a breadstick/croissant combination. The service was quick too and we got it to go. It's a cool thing to give a try! read more

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This cute little spot serves up some tasty fresh baked bread with sides of dipping creams . You can order up a delicious salted matcha service was pretty quick given how busy they were . The line was pretty long when we got there but moved fairly quick . The breads were so good especially when they are fresh out of the oven . So good ! Definitely give this place a try if it's not already on your radar read more

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Always fresh , hot and very tasty . Loved the creams and executed both in matter of minutes. Could be addictive! Lots of space to stay for quick lunch . Hopefully it won't be a passing phenomenon.... Highly recommended !!!!! Definitely a Destination!!!! read more

As everyone has already said this is such a great spot. As soon as you walk in you're welcomed by the sweet aroma of bread, friendly staff that greet you and a large, bright space with ample seating. I really like that they have options for ordering on a kiosk (there are 2) that allow you to customize your order/make edits and how simple the menu is. They also don't charge extra for alternative milks, which I always appreciate. The space itself is really nice- there's lots of seating and options for larger groups as well as small/individual. I really like that there are tables all throughout so you can set your stuff down and eat comfortably vs. on your lap. I also loved that the bread comes in a bag with a handle- so simple but so cute and thoughtful! Overall, really good fresh bread + coffee (I didn't try their matcha but will next time!), though I think the salt ice cream (that's topped with sweet cream) and the bread w/ a side of sweet cream was a little too much for me. I think in the future I would get the side of sweet cream, eat it with my bread then put the rest in my coffee! However, I was by myself and only ordered one bread so if sharing or getting multiple I would definitely get the side. Just a little idea/hack for those going solo an maybe don't want so much cream- I didn't want to waste it! I will be back :) read more

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Absolutely delicious salt bread. I came by around 11:30 AM on a Saturday and there were about 5 people ahead of me in line. Ordered a 3-piece order of the salt bread and tried out all 3 dipping creams. The bread itself was fantastic. My favorite dip was the regular cream dip. The matcha and chocolate dips were also good but I felt that the cream dip was the most prominent tasting dip of the 3. Staff were all very friendly and service was prompt. Will definitely be coming back here again soon. read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

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I found this place on yelp as I was searching for bakeries in SoHo. The space is very clean with ample seating in the back. I ended up taking the my order to go and bought 1 bag of salt bread, 1 of each cream, an Americano, and a Himalayan salt iced coffee. The salt bread is perfectly soft with a crispy bottom. They offer 3 dipping creams that you can buy individually ($1.50 each) - whipping cream, chocolate cream, and matcha cream. They all balanced out the salt bread without being overly sweet. There's a limit of 2 bags per person (3 salt breads each). They cost $12 per bag. I recommend eating these the same day because they come out fresh and hot out of the oven. It doesn't hold the same freshness if you're waiting until the next day. Iced salt coffee was delicious. The flavor was really good and the Himalayan salt brought out the flavor. Overall, I'd add this to your must visit list if you're ever in NYC! read more

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honestly it's worth the hype!! i recommend trying at least once if you love salt bread the bread: it's crunchy, soft, and super buttery. it tastes pretty comparable to the ones i've had in korea and i think anyone who doubts if they love salt bread, they will be changed after trying it here!!! i don't think it needs any cream as well the space: pretty big and spacious the service: good! read more

Justin’s Salt Bread - Bakeries Near Me - New York, New York

I walked by here on Saturday afternoon and there were only around 6 people in line so I had to check it out! I just ordered the salt bread and the chocolate and standard sweet cream dips (light and airy!) and it took about 5 mins to receive my order once placed but they were hot and fresh! Crispy on the outside and soft on the inside the cream and salt really went well together. I wouldn't wait in a line that went outside for these but I'd definitely had them again! read more

Justin’s Salt Bread - Salt bread with chocolate and sweet cream dips - Bakeries Near Me - New York, New York