If you're a cinnamon-roll lover or just someone who appreciates freshly baked treats done right, Spirals in the East Village is an absolute must-try. This cozy bakery has carved out a delicious niche by focusing on handcrafted cinnamon rolls that are fresh, beautifully baked, and endlessly inviting. From the moment you walk in (or grab one to go), it's clear that Spirals takes its craft seriously with a rotating lineup of classic and creative flavors that keep customers coming back again and again. The owner Arin has created the BEST cinnamon rolls I have ever had! Spirals offers a variety of flavors that rotate each month. We tried one of each of the 6 flavors for January and they were all delicious!! Deciding which flavors to take home was not an easy task. The original roll is the perfect amount of cinnamon with a gooey center and a homemade icing. The original roll and a cup of coffee is the perfect breakfast! The savory roll this month is a pizza roll which is AMAZING! I shared one with my toddler when I got home and she let me know how tasty the pizza roll is (she ate more than half)! The atmosphere of the bakery is warm and welcoming! Simon was friendly and very helpful getting our orders taken and making sure we had everything we needed. Spirals also has some great merch for sale ranging from t-shirts, hats, hoodies and a canvas tote bag. All items are cute and great quality. I bought a hoodie and its very soft, comfortable, and warm! Salted Caramel Cinnamon Roll This cinnamon roll is pure comfort with a gourmet twist. The dough is soft, fluffy, and perfectly baked, providing just the right balance between pillowy and rich. The salted caramel inside the roll and in then icing on top takes it to the next level--sweet, and slightly salty in a way that keeps every bite interesting. It's indulgent, well-balanced, and memorable--exactly what a standout cinnamon roll should be. Pizza Roll The pizza roll is a savory delight that delivers big flavor in a compact package. Each bite is filled with a satisfying mix of delicious tomato sauce, gooey melted cheese, and well-seasoned toppings that taste fresh and comforting. It's hearty without being greasy, and the flavors are classic, familiar, and executed well. Perfect as a snack or a meal, it's the kind of food that hits the spot every time. read more

Spirals has been poppin' off on social media, so I was excited to finally try it when I was in the area. Their flavors often change, so it can really vary depending on what you like. During my visit, they offered an Everything Bagel Roll ($9) and Strawberry Shortcake Roll ($8.50). I overheard someone asked if the strawberry had a cheesecake filling, which didn't and I was disappointed by this as well. I actually found the strawberry one to be too sweet for me that I actually couldn't even finish the entire roll and tossed it. I don't often toss food, so that said a lot. On the other hand, the everything bagel roll was amazing. I also am a big fan of everything bagel and savory food, so this was a hit for me. I did get this heated, which cost an extra 50cents --that's kind of ridiculous as well. Overall, some hits and some misses which ultimately averages this place in the middle unfortunately. It's also quite pricey for one roll and the extra heating charge is insane. Good to try if they have a flavor you love; otherwise, it's nothing all that special. I do have to say that their minis seem like a great treat to bring for parties though. read more

Spirals - Strawberry Shortcake Roll. - Bakeries Near Me - New York, New York

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Awesome spot. Ran 6 to get here and it hit so well after that. The creme brûlée is definitely the move. My friend got the original cinnamon roll and it's wayyyyy too sugary. The creme is perfect amount of smoothness. It's an airy dough, very light. Very light bread inside, and rips apart easily. I feel I prefer a thicker dough with a cinnamon roll. I'd prefer Sunday Morning but this place is still a solid option. read more

Spirals - Crème brûlée - Bakeries Near Me - New York, New York

I've been on a cinnamon roll kick, and Spirals is cranking out one of the best. No lines, with plenty of product on a warm Saturday morning. I tried out the special Tiramisu roll and the consistency leans bready, and not too sweet with a fluffy icing primarily on top. So if you prefer a gooey style bun, this might not fit the bill, but just like my view on cookies, every style has its place read more

Spirals - Tiramisu Roll - Bakeries Near Me - New York, New York

Creative cinnamon roll flavors that rotate monthly including sweet, savory, vegan, seasonal. The rolls are large and covered with a thick topping. Love the signature little cinnamon roll cookie on top. Best to grab a fork and dig in! Haven't had many cinnamon rolls, but Spirals has set a high bar for me to compare others in the future! I hope some flavors that I saw last year like strawberry shortcake, cookies and cream, cookie dough make another appearance on the menu soon. Congrats to Arin and all of her success. read more

Spirals - Bakeries Near Me - New York, New York

Ordered cinnamon rolls this past week to share with coworkers and they were a hit! Only thing that would make them better is if they were warm (I'll have to try that next time). My favorite was the classic cinnamon flavor, but all the favors I tried were great. Very moist, buttery dough that is packed with filling and flavor! I will definitely be back! read more

Spirals - Strawberry, Cookie Dough, Classic flavors - Bakeries Near Me - New York, New York

I'm a big cinnamon rolls lovers so had to stop by to pickup their classics cinnamon rolls while vacationing in NY! It's huge soft and cinnamonly but overly sweet with the generous topping so had to scoop some off ! Staff were friendly and helpful ! Worth a stop to try it yourself ! read more

Spirals - Bakeries Near Me - New York, New York

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First time here, so we wanted to try the OG cinnamon roll along with one of the monthly rotating flavors. Although we came on March 1, they were serving one last day of the February rolls, so I opted for the Banana Milkshake roll (and I got the very last one). The OG was an excellent version of a classic cinnamon roll. The dough was light and airy with a whisper of cinnamon, while there was a glaze on the bottom that gave a more intense burst of cinnamon. The cream cheese frosting was so delectable. My husband liked the banana roll a lot. I'm not sure I would get it again. The banana flavor reminded me of banana runt candy, which isn't my fave. We were here around 1:30pm on a Sunday and there was no line. People were already eating at the two available seats, so we took our rolls to go. read more

Spirals - Original Cinnamon Rolls** - Bakeries Near Me - New York, New York

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First Impressions: I tried to call ti see if they had the burrata roll available but no one picked up the phone. Very disappointing service. Went there anyway. The Noms: Ube cinnamon roll- very good, soft and warm and cinnamon-y in all the right ways and could taste the ube in the frosting. Wish the dough itself was more ube tasting, but still a decent cinnamon roll. Waaaayyy better than the cinnamon rolls they have a Sunday, which is all hype. In Conclusion: still waiting on the return of the burrata roll. I'd come back again for that because it just looked amazing and a lot of people are gushing about it. Hope to see it return so I can return. read more

Spirals - Ube Roll** - Bakeries Near Me - New York, New York

Got their strawberry Matcha roll. The Matcha cream cheese frosting balanced out the sweetness and the strawberry frosting, though it did have a slight artificial taste, balanced it all out with the darkness and sweetness. The portion size is huge, which is great. You have the option to get it heated up to eat immediately. I think it's good and the multiple options allow there to be something for anyone. However, I don't think it is the best or my favorite cinnamon roll in the city. read more

Spirals - Strawberry Matcha Roll - Bakeries Near Me - New York, New York

Spirals is an essential visit when trying to crown the best cinnamon roll in the city. They have a variety of flavors, but I opted for their original to get a good baseline. It was soft and bready, and tasty, but I can't say that they were my favorite of all the options that are out there now. I do think they have creative ideas for their rotating menu items, including a tiramisu one that I would like to try, and would def come back here if in the area. I think you should go and decide for yourself! It was sweet, not too sweet, and the cream cheese frosting was cream cheese forward with a slight funk. The cookie had a nice texture. The workers were nice, too and very helpful. It's a small space with a few chairs that you can sit at, lots of natural lighting. read more

Spirals - Bakeries Near Me - New York, New York

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I see some mixed reviews but I enjoyed the cinnamon rolls. Ive been here twice so far. I ordered the Original cinnamon roll and the cookies & cream and I enjoyed them. They are pretty big and filling and not overly sweet. You will feel quite stuffed after eating one. They had a unique flavor - pesto burrata roll which I have yet to try. There isn't much seating inside so most likely you will have to order it to go and fyi they are closed Mondays & Tuesdays. read more

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Came here with a small slew of social media cognizant people who were following the trend as well. Small line at open - 9am. Ordered a regular roll and gingerbread roll as well to split. Tell ya that original was gone before I got a bite huh??? WOW! WOW WOW! BOW WOW YIPPEE YO YIPPEE YAY!! The gingerbread was good - a little too much all spice and clove for me in the batter. read more

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Recommended as their favorite flavor among the options by two of the staff, the apple pie roll was a solid choice. I was looking for something not too sweet or decadent, with minimal frosting, which the apple pie roll delivered. Loaded with cinnamon flavor and bits of apple, it certainly did evoke an apple pie flavor. I did think the bread was a bit dry. The cinnamon roll was substantial and hefty, making the $9.25 price tag somewhat reasonable. They did have a very intriguing savory stuffing flavored roll on offer. I would definitely return to try other seasonal and limited edition flavors. The staff were super friendly and patient. They offered to heat the bun, but I took it to go. The space had two barstool chairs, so the bakery isn't set up for people to dine in. read more

Spirals - Apple Pie Roll $9.25 - Bakeries Near Me - New York, New York

I had a great experience here! I came on a Saturday. I was between the original and the apple pie but I was swayed to get the apple pie since it was one of the last days to get it (seasonal flavor). They heated it up for me and I ate at the 2 person counter by the window. I was able to chat with Arin who was so lovely! We talked about different flavors they have created and potential new flavors. The apple pie cinnamon roll was yummy! It wasn't too sweet at all, which I think makes for a great cinnamon roll especially when you're eating the same bite over and over again. I will definitely be back to try new flavors! read more

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I really liked their classic cinnamon roll. It's not the best I've ever had but it was yummy; unfortunately I didn't have enough stomach space to try the tomato soup roll but I think I need to go back and try it. The young woman behind the counter was super sweet and helpful which made the experience all the better! read more

Spirals - Bakeries Near Me - New York, New York

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Pesto Burrata Roll ($8.50) - I've never had a savory roll like this and I was blown away. It was so simple yet the pesto was so flavorful and the burrata was so fresh and paired so well together. Pumpkin Roll ($9.75) - Their pumpkin rolls smelled heavenly and I couldn't wait to try them. The rolls were fluffy and the icing was perfectly sweet. read more

Spirals - Pumpkin Roll** - Bakeries Near Me - New York, New York

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I came to Spirals for a quick cinnamon roll fix. They had 5 flavors available even though I came end of day. I chose tiramisu, it looked the tastiest of them all. And they offer variety of drinks - tea, coffee, milk etc. I got whole milk bc why not! I chose to have the tiramisu roll warmed up but when I got it was still cold..just the icing was slightly warm. Then I dug in and was super disappointed. The bread was dense and dry..like a pastry that's been sitting out for days on the counter. The best part was the icing. I ate as much as I could with the icing and threw away the bottom. The cafe itself felt cold and sterile. It didn't smell delicious like a bakery would. But the guy at the counter was nice. Overall not worth the money, won't be back! read more

Had $5 off so decided to give this place a try. Came on a weekday with a friend, and there was no line. We split the pesto burrata and original cinnamon rolls. The original was fantastic, and the burrata was amazing! Limited space to eat in so would recommend taking your rolls to go. read more

Spirals - Pesto burrata - Bakeries Near Me - New York, New York

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I was skeptical of these cinnamon rolls because I thought the videos made them look dry and dense, but I was very pleasantly surprised. I came with 3 other people on a Friday evening around 5:30pm and there was no line. There's a couple seats at the counter window but I'd suggest taking them to the park or at home to eat. The only roll they seemed to be out of at this time was the original cinnamon roll. Instead we ordered the banana crème brûlée, devils food cake, chocolate hazelnut, and pumpkin roll. The rolls were all very light/not super dense and not obnoxiously sweet. They were all delicious, but the one that stood out the most and I think is worth returning for is the pumpkin roll. It's a shame it's a seasonal flavor but I'd get it if you can! The cream cheese frosting on it was incredible. read more

Spirals - October Flavors: banana crème, Devil's Food Cake Roll (Vegan)**, chocolate hazelnut, Pumpkin Roll** - Bakeries Near Me - New York, New York

I first saw Spirals at Smorgasburg where they looked delicious but were also $12 each which seemed insane. I stopped by at the storefront which is a small shop tucked away on 1st Ave, here the regular rolls are a bit more reasonably priced at $8.50 and the vegan one is $9.50. I appreciate how essentially everything is made in house, they're clearly very intentional about crafting each month's flavors. I tried the vegan devil's food cake roll and found the roll to be aesthetically very pleasing, dough was soft, but the chocolate flavor somehow didn't come through as much as I expected. The dough itself wasn't sweet and there wasn't much of a filling within the roll so the whole thing was almost under-sweet which is hard to do as a chocolate on chocolate dessert. The 2PM closing time on weekdays is also quite tough, hopefully hours can expand so that it can be an after work stop! read more

Spirals - Devils food cake vegan roll - Bakeries Near Me - New York, New York

Unfortunately, the rolls were extremely dry and stale. It felt like I was eating paper with frosting. Also way overpriced for the quality. Would not recommend. read more

I wanted to love this place so much more than I did. Unfortunately for a $10 cinnamon roll, my standard is a little higher than I would expect for any other normal bakery. It is good and the flavors are delicious. However, the cinnamon roll itself in the pastry, felt a little thin and flat, and it wasn't as life-changing as some of the other cinnamon rolls in the city. It's worth trying at least once especially a seasonal flavor. The OG is something that you can find in any kind of run of the mill bakery. The highlight of the place is the cream tree is frosting. The staff is also incredibly kind and friendly. read more

Spirals - Bakeries Near Me - New York, New York

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I heard the raves and couldn't wait to try them. I had my eyes on the strawberry shortcake, when I walked in noticed they had minis, but was told they are sold by the dozen. Boo. Went with strawberry shortcake and they asked if I wanted it warmed - yes! They stuck it in a toaster oven for one minute. It was not warm. It's extremely dense and chewy, the strawberry filling/goo way too sweet. Tastes nothing like strawberry shortcake (or the good humor ice cream bar which I think inspired it). It's vegan so perhaps that why?! We each took a bite and then threw it away. Maybe it's best to stick to the regular ones. Was a letdown at almost $11 with tax. read more

I stopped in on a Wednesday around lunchtime and was greeted immediately upon entry. There were many enticing options to choose from, but I ended up going with a classic cinnamon roll. It was truly delicious - soft, but not overly sweet. The frosting was very light. I knew that I wouldn't be eating the cinnamon roll for a few hours after I purchased it so I asked the best way to reheat it. They told me to pop it in the microwave for a few seconds. A 10 second stint in the microwave was perfect! I will certainly be back to try some of the more adventurous flavors! read more

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Rating: 4/10 Date Last Visited: 9/7/2025 We ordered the Strawberry Shortcake Roll ($9.50) and Cookie Dough Roll ($8.50). The cookie dough cinnamon roll was pretty good, warm and soft with good taste. But the strawberry shortcake roll was pretty mid, maybe because it was vegan. For almost $10 per roll, these are extremely overpriced and I personally think this place is overhyped. The cinnamon rolls aren't bad, but they aren't amazing either. Overall, I would not recommend unless you really are craving a cinnamon roll. read more

Spirals - Cookie Dough, Strawberry Shortcake - Bakeries Near Me - New York, New York

It's kind of expensive for one cinnamon roll (~$9), but it's a dream for all cinnamon roll lovers! They are large and fluffy, sweet but not overly sugary. I tried the original cinnamon roll and loved the cream cheese frosting. The pesto burrata roll was also surprisingly good for those who prefer a savory snack! The staff were so kind and friendly even though the small store was packed when I got there. They have creative rotating flavors. read more

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Taking their cinnamon rolls seriously, but not too seriously. The tiramisu roll was outstanding, and the guy's recommendation to just gently heat the outside while leaving the middle cool was perfect. It would have felt a little weird to have hot tiramisu, but a touch softened everything nicely. Would visit again! read more

Got the hot chocolate roll. Tasted and looked more like a s'mores. I got it to go and then heated it up at home. It was really good, but probably would have been better hot and fresh if I had them do it. It's the January flavor so I won't be able to get it again but I would order it again if I was in the neighborhood. You can order in advance online. read more

Spirals - Hot Chocolate Roll** - Bakeries Near Me - New York, New York

finally tried spirals which has taken a permanent residence to my Instagram feed - we went about half an hour after they opened on a Sunday morning and there was no line whatsoever. it is a small shop with just two stools to eat inside so we sat outside on a bench. - the monthly flavor was a tiramisu, which sounds fun, but we were deeply called to the original with that cream cheese frosting. the frosting was perfect. it had the tang of a cream cheese frosting, but had just enough vanilla flavor to keep it cin bun glaze like - the roll itself was sitting in a pile of goo, and the glaze was smeared thickly along the insides. meaning, no dry bites. they warm it up, which allows for it to be quite soft - the blueberry roll was drowning in a compote that was not too sweet to detract from the roll itself. the frosting had an almost nutty taste and provided a great texture change. - the rolls are very large and each about $9. my only critique would be adding a little table outside and adding more cream cheese frosting options as it is objectively the superior frosting. the other flavor choices were all topped with a flavored buttercream frosting. read more

Spirals - Blueberry Streusel Roll** and Original Cinnamon Rolls** - Bakeries Near Me - New York, New York

I don't really "get" cinnamon rolls but I will say that these are pretty good ones? They aren't soaked in cinnamon like others I've tried and thus aren't overly decadent, very airy and can finish one in one sitting. The frosting is where these shine: the matcha cinnamon roll (limited) has a delectable matcha glaze which tastes just like a good matcha latte wrapped into a frosting. Other frostings provide similar value-add to the cinnamon roll. Each bite needs frosting, however, otherwise the roll may feel a little dry. The spiral on top isn't just decorative by the way...it's delicious. read more

I'm not a cinnamon roll person but I decided to check this place out since I was in the area. I have to say, the cinnamon rolls were huge and there's interesting flavors including savory ones. The prices were reasonable. I tried the pumpkin roll. It tasted fresh and had a strong cinnamon flavor. There's not much pumpkin spice flavor though. The cream cheese frosting was good. There's limited seating so best to take it to go. I would come back, I really want to try the savory flavors next time. read more

Spirals - pumpkin roll - Bakeries Near Me - New York, New York

The smells! As soon as I walked in I was hit with the best smell of sweet and savory pastries. They have a few core items and the reminder of the menu changes monthly. I went safe and tried a traditional cinnamon roll and let me tell you there wasn't anything traditional about it. I will be back and on their website frequently to see what new items they add. I'm going bolder next time. They had a stuffing roll , chocolate peppermint, pb &j and gingerbread roll. There were several others but these stood out to me. Not to mention the service. The staff member I spoke with was so passionate about the rolls and described current and past options with such detail and vigor. I was actually mad I didn't get to try past menu items he mentioned. read more

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They have very good Cinnamon rolls but customer service was a bit lacking. Not the most friendly. The rolls are constantly changing. read more

Spirals - Cinnamon apple - Bakeries Near Me - New York, New York

Came here and had two cinnamon rolls that were great. I wouldn't break the law for them, but these are definitely better than Cinnabun or something. Employee behind the counter was super helpful and very patient with the lady who came in after us. She asked so many question's yall, but my man was not deterred and kept the biggest smile on his face the entire time. Seating is very slim, but if you do get the chairs you can people watch and people can watch you snarl and tear the rolls a part. read more

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Kept seeing these cinnamon rolls all over my social media page, so had to give them a try as I was walking by. It's a tiny spot with only a couple chairs inside, so I'd recommend taking to go. I opted for the classic cinnamon roll and they warmed it up for me. It was pretty large, enough so for sharing. It had a hefty amount of cream cheese icing. The bun itself had a good amount of cinnamon sugar and was fluffy. I feel like the ones I can make at home are just as good, so I don't think I'd come back for a $9 bun, but I am glad I tried it. read more

Spirals - Original Cinnamon Rolls** - Bakeries Near Me - New York, New York

Delicious cinnamon rolls!! I got the peanut butter and jelly one and OMG amazing! The staff were super friendly and the little shop is super cute. read more

Spirals - Peanut Butter and Jelly Roll - Bakeries Near Me - New York, New York

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This was a very solid cinnamon roll, we got the classic flavor. I wasn't blown away by it, but it wasn't bad. I'm from California, so maybe my preferences are the cinnamon rolls in my home town? The frosting was good, but I do wish it was warmed up a bit more. read more

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A friend saw a video on Spirals cinnamon rolls and felt it was a must try. We were in the area so we said why not. We walked in after walking 30 mins and needed to use the restrooms (which they do not have so be mindful). Came back and was greeted by friendly staff and a clean quaint location. The staff shared about the different flavors, definitely big flavors. Between my friends and I we ordered the original, peanut and jelly, blueberry and the caramel turtle. I personally did not want to eat my cinnamon roll at the moment and was told they would keep for a day or so. The cinnamon rolls are good size. Delicious when warm. The caramel turtle was the only one out of the group that was not my favorite. The chocolate within the roll was so rich and overpowering for me, personally. I do wonder if I ate this in the moment if it would have changed anything. I loved the others, especially the original and peanut and jelly. Keeping this on my bookmarks for the next time I am in New York. read more

Had been seeing this all over the food sites and I think it's worth the hype. I love that they have different flavors and thoroughly enjoyed the pumpkin. I was shocked there was no line at either 10 am or noon on a Saturday. The roll itself was doughy and not overly sweet or sticky but has a lot of good flavor. Was very clean and cute inside. Great addition to the neighborhood. read more

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