Customer Service was extremely friendly! The food was delicious. I was part of a large party, and I think some of the staff (newbies) were a little overwhelmed because they didn't know who got which plates of food. But, it all got easily worked out. read more

The food is excellent, from the sushi to the entrees, and the staff and bartenders are top notch! Urban Prime is a must visit if you are in the Melbourne area! read more

Urban Prime is a culinary gem that shines brightly under the stewardship of Chef Ercan Ekinci. When Chef Ekinci reached out to invite me for a taste of Chef Pack's signature dish, the Natsu Combo, it felt like a scene straight out of Season 3 of "The Bear." With the promise of a delightful evening ahead, I eagerly accepted the invitation and press'ed pause on the show. Upon arrival, we were greeted with the warmth and charm that Urban Prime is known for. The ambiance was a perfect blend of modern elegance and cozy comfort, setting the stage for an unforgettable dining experience. Chef Ekinci kicked off the evening with a unique appetizer that was as visually stunning as it was delicious. The plate featured succulent lamb, a perfectly seared sea scallop, delicate heirloom beet carpaccio, and a burrata caprese that was creamy and fresh. Each element on the plate was a masterpiece in its own right, and together they created a symphony of flavors that danced on our palates. My wife, having fallen in love with the wild mushroom ravioli on our previous visit, couldn't resist ordering it again. Dubbed "old reliable," this dish is a testament to Chef Ekinci's expertise. The ravioli, filled with porcini and baby bella mushrooms, sautéed spinach, pine nuts, and basil, all bathed in a luscious parmesan cream sauce with a hint of truffle, was as divine as she remembered. Every bite was a comforting embrace of rich, earthy flavors that I stole when she briefly departed the dinner table. I don't use the pièce de résistance lightly, but there might as well have been a light show for the 夏 (Natsu) Combo. This culinary marvel, meaning "born in summer," was a feast for both the eyes and the taste buds. The combo featured an exquisite selection of uni (sea urchin), toro (fatty bluefin tuna belly), saba (mackerel), yellowtail, salmon, scallops (which were absolutely divine), and tako (octopus). All delivered as 12 pieces of sashimi and 7 pieces of nigiri, each piece was a testament to the new Chef Pack's, from Tampa, precision and passion. The freshness and quality of the seafood that had been flown in overnight were unparalleled, making each bite a sublime experience. To cap off this culinary journey, we indulged in a seasonal desert of champions, key lime with toasted meringue soufflé, white chocolate with blue in it and a dollop of sherbet in crushed pistachio. The dessert was a perfect balance of tangy and sweet, with the creamy sorbet providing a refreshing finish to the meal. Throughout the evening, Chef Ekinci and the attentive servers frequently checked in to ensure everything was perfect, embodying the spirit of true hospitality. Their genuine care and dedication to our dining experience elevated the evening from memorable to extraordinary. Urban Prime, under the guidance of Chef Ekinci, offers a dining experience that is nothing short of a game changer for Brevard. Innovative appetizers to the exquisite Natsu Combo and the delightful dessert, each dish was crafted with care and finesse. Whether you're a fan of "The Bear" or just in search of an exceptional meal, Urban Prime is a destination that promises and delivers culinary excellence. Why are you still reading this and not calling to make a reservation, do you not like Sushi? Take a break from the ordinary and indulge in an evening of gastronomic bliss, no like do it now! read more

See all

Great food great place. Highly recommend for a nice night out. A little pricey, but great food

ambiance is great - patio has beautiful sunset views service was very good (i'm sorry I can't remember her name she had very short blond hair and glasses ) she worked on the patio last Friday evening. we ordered the Prime empanadas - they were decent but no real presentation just 3 empanadas on a plate served with lime creama . i ordered the ribeye and if I'm being honest i had the same quality steak at Texas roadhouse for half the price baked potato was as expected baked perfectly salad was ok dressing was good champagne vinaigrette My daughter ordered the blackened Salmon she said it was delicious and work order again for dessert we ordered the pumpkin cheesecake it was hard to get it off the plate i think it may have been plated for a while and pulled from cooler as the bottom stuck to the plate the taste was good however I live near there and may go again but it did have a disappointing appeal as we expected so much more for the price point and location read more

I was extremely disappointed. The service was bad from the moment we walked in--unfriendly staff and long waits after seated at table . Drink orders was taken but took forever the get to drink deliver . Ordered appetizers by the time deliver food was already cold . Then we waited for the plate we needed ask manager I believe for plate he was not apologetic he acted like this was normal . Main food was arrived everything was cold and lacked flavor. Sushi was sticked plate almost like arrange night before . For the prices they charge, I expected much better service and food , unfriendliness of the staff. was so obvious.This place is seriously overrated over priced and not a friendly environment. I won't go back read more

The Wedge is awesome! Tuna Melt is delicious! Drinks are on point! But Sarah made our meal! And our day!!! read more

Urban Prime - Sandwiches Near Me - Melbourne, Florida

Julia was the best server. Knowledgeable, friendly and made dinner an enjoyable wonderful experience. She made our dinner wonderful and dnjoyable read more

We reserved an early Mother's Day dinner for 7. Really don't understand what anyone likes about this place. Service was extremely slow to start. Out of 7 orders nothing was really enjoyed by our party covering steak, scallops, or chicken dishes. My sirloin tips arrived way overcooked and cold and the mashed potatoes tasted no better than instant. All food was extremely bland and without much taste. The dining room is so poorly laid out that the surrounding noise makes it almost impossible to have a conversation. Their really is no reason to go here as honestly you would have a better meal at Chili's across the street read more

Overpriced for the quality of food and the restaurant is just not that good. The menu is limited and I found the food to be pretty bland.

The food and service is always amazing. The steak is always on point and I always leave happy and satisfied.

Excellent food! Excellent service Try the Chardonnay mushrooms soup oh my goodness, absolutely delicious read more

The food is lackluster and the service was terrible. Tried it 3 or 4 times to give it a fair chance. Each time we went we were met with enthusiasm by the wait staff and ordered and then the food did not come out hot or even warm. It really had no flavor. Our waitstaff,each time, disappeared after we ordered. It is too bad. We have lots of restaurants in Viera, but no great ones. This one has so much potential but we will never go back. read more

such a cute place! the food was good, and I was seated very quickly. Def would come again if o am I town.

We've been to Urban Prime a half dozen times, parties of 2-6. Sadly, our experience has been very inconsistent, whether in terms of service or food. Typically get a steak and it is seldom cooked the way we've requested. Meat seems more "choice" than "prime" and generally lacks flavor "char" is the dominant taste. Really want the restaurant to be successful (love the concept), but the only reason I come back is that I hope it will live up to the hype // so far, it hasn't. For a solid meal and good service I'd rather go to River Rocks, Yellow Dog or Cafe Marguex's. Would love to have the same type of experience here in my backyard (Viera.) read more

Steak was overcooked, fish was swimming in broth, dessert was not good and my old fashioned was just straight bourbon

Very nice experience. Accomadating staff and pleasant ambiance. Food and drinks were served in a timely manner. Asli, our server topped off the meal with great service. read more

What an incredible treat to have Urban Prime in Viera. We used to live on Eau Gallie and would have died for a place like this back then. We currently live in Vero Beach and come up to hit Costco once or twice a month. We are not fast food people and really wanted to try something different. The menu looked incredible so we decided to stop in. My wife got the burger and the kids all got the mini sliders, I got the pappardelle and wild mushroom truffle special. The burgers were seasoned perfectly and cooked to perfection. My oldest son inhaled his! Now for the real star. The pasta. Wow. Epic. An epiphany of flavor highlighted by fresh truffle shaved over the pasta by the owner, what an outstanding touch! My wife and I both agreed, one of the best pastas we have ever had. I grew up with the owners of Le Cirque and Circo and cooked in their kitchens as a child, this easily rivaled many of mama Egi's recipes and pasta dishes. Absolutely phenomenal. Our server Kaitlyn was fantastic and took care of our every need. Needless to say, we will be back very soon. Thank you to everyone at Urban Prime for an unexpectedly phenomenal evening. read more

My husband and I went to Urban Prime for lunch on a whim. It was awesome. Devin and Brock provided us the best service and recommendations we have experienced in a very long time. I had the lobster rolls, which were very good, and hubby had shrimp carbonara special. He loved, he hasn't eaten pasta since he was in the Navy and went to an Italian families home outside Aviano AB in 1982. He loved it. Devon and Brock found out we are celebrating 40 years of marriage and surprised us with a apple bread dessertv with Happy Anniversary in chocolate and fresh berries and whipped cream! It was phenomenal. They shared recommendations for other good restaurants. They were more than we could hope! We hope they thrive because you can tell Devin and Brock love what they do. The food, the service and the vibe were wonderful. Thank you for making our day! anniversary special. read more

Julia was an awesome waitress with a lot of good recommendations and food and drinks were really great!

Great service, incredible food, amazing ambiance. Love coming here! Fish is fresh and the meat is always so tender.

Food and service and ambiance was great. Ercan the owner was sooo friendly as well as his staff. Perfect experience. Will be back again when in vierra Call for reservations it getting crowded read more

See all

Came for the first time to try out local steak house. I should note we working the food industry. Ambiance was fine and our server while nice seemed a bit out of sorts. The real issue was the food. The calamari was fresh and had good flavor. The barata was also very good. The issue came with the main courses. The soup, vegetable beef had good flavor but was over salted. Keep in mind I like my food with a good amount of salt always. Next came the saltimbocca. The chicken was dry and the entire plate was too salty, including the mashed potatoes. We ordered three steak plates, filet, ny strip and a rib eye. All ordered medium rare. All but the filet came medium well. They did refire the two steaks and they came back medium to medium rare. The fifth plate was crab and lobster ravioli had good flavor but had a large piece of crab shell. At no point did a manager come to speak to us after sending the steaks back. The chef was walking around socializing. Also the ladies room was unkept and smelled of sulfur and body order. Needless to say it was a very bad experience. I really expected more. A five top table leaving very dissatisfied. read more

Food, Service and Ambiance is great. The music and outside seating is fantastic. I would recommend an evening for wine and a lot of fun.

Great ambient, amazing food and drinks, AND was Fred Cavese was there singing and playing his Saxophone! Our family had an incredible time

We so enjoyed our New Year's Eve dinner at Urban Prime. We had a wonderful dinner of chateaubriand with crispy Brussel sprouts. The meat was cooked perfectly. The server had terrific wine recommendations and the maple bourbon cake dessert was fantastic! read more

Aaron is an amazing server. He made our lunch very enjoyable. Of course it doesn't hurt that the food and drinks are always done very well. between 6 of us we tried many different dishes and all were delicious. My favorite is always the Kale salad and I add filet. When at a restaurant that specializes in steak -why not! It's always done perfectly and no knife required. We can also recommend the grilled cheese (Brie) sandwich, the mushroom soup(!!), and sliders. My friend has special diet restrictions which we're honored without issue. Oh, and the blueberry lemon cake. Can't forget dessert!! read more

We, a party of three, made a reservation for Saturday night. Upon arrival, we had had a short wait for our requested booth. This was our first visit. The restaurant areas are spacious, but this lends to, I believe, an increase to noise level. It was difficult to speak and hear each other in conversation. Add to this a few 'unruly' customers who were whooping and hollering and it was almost unbearable at times. Fortunately, I did observe the waitstaff addressing the excessive noise with the customers. The food took a little longer than expected due to a large party getting in before us. I have to say, the atmosphere will not bring us back, but the food will. My sister had Salad with Steak, hubby had the Beef Tips with a Baked Potato, I had the Pumpkin Braised Short Ribs. Everything was cooked to perfection. Food was Delicious and at perfect temperature even though it took awhile. We were so full, but for dessert we had the Mango Sorbet. A great end to a great meal. While there and waiting for our table we visited the attached Marketplace. I do believe in the near future we will be shopping for to go items to add to our meals at home. All in all and in summary, it's very noisy, but the food is so good, and so many steaks and dishes to try, we will be back. read more

Great place for lunch. The server Was very quick and friendly The sever was Timothy. read more

My service was impeccable and my server Jason changed my evening with his 5 star service!! This made the difference in my entire evening!! Many thanks Jason read more

Let's start with the space... It's a market/grocery store of expensive imported items, "fresh" produce, and some things that you can find at Walmart or Marshall's for half price. You're greeted by a automatic door and a checkout counter. Beyond this, you'll walk through a hallway of wines to a bar area where the host stand is to the left and not straight ahead. The ambiance is noisy, bar like, and standard golf course "nice." Service was friendly, with our server, but slowish from the kitchen to receive salad and soup after the appetizer. Now, the reason we go to restaurants: food. Let's just say, no. No, no, nope. Not how this should be cooked. MasterChef home cooked would be verbally crucified for cooking calamari the way you did. So, here's the lesson. Calamari should have breading that stays on. The breading on the calamari should not taste of raw flour. Fried/crispy food should not have squishy avocado has the bed that it's served on - it makes it soggy. It therefore should not have the sauce you want us to dip it in covering the top. The sauce itself was too much lemon and the general flavor of the calamari was bland. Not to mention, the surprises of the banana and red peppers in the mix were...interesting. The Caesar salad had the anchovy as full filets over the top of an underdressed romaine lettuce with Parmesan crisp that were somewhat over crisped in flavor, but still not crispy in texture. Go figure. The "award winning - best soup in Brevard" mushroom soup was good and was the highlight of the meal. Sadly, the entree was sent back. Risotto cake with short rib....under seasoned beef that tasted of fat broth. The tenderness was good, but the flavor lacked on all points. The risotto was undercooked and under seasoned...all sitting in a pool of broth that was under seasoned. We had high hopes, but our experience, and that's all it was, one time, one chance, was under whelming and did not leave us wanting to come back. read more

See all

Food pretty good. Sushi was solid (spicey tuna, Ichiban roll, Sakura roll) 7.5 out 10. Ceasar salad different but intriguing. Petit filet on the thin side but 8 out of 10. Good char and taste on outside, cooked perfectly. Broccolini overcooked. Mashed potatoes on point. Service not so much. 15 minutes to deliver our manhattans - three bartenders and it wasn't busy. So long so that the drinks were watered down by the time we got them. Staff had zero clue or concern about clearing or pre-busing tables. Empty appetizers plates sat on table for over 20 minutes. Salad came out one minute before our steaks. On a positive note, manager T was responsive to critique. Food worth it, service not. read more

Urban Prime - Empty appetizer plates after 20 minutes - Sandwiches Near Me - Melbourne, Florida

My husband and I enjoyed a wonderful late lunch this afternoon. It was our first visit to the restaurant and market! It was wonderful. A great lunch spot. We had one of the best servers that we've had in a long time. Erich promptly served us water as soon as we sat down. He went over the entire menu with us explaining the specials and favorites! He was very knowledgeable as well as personable. They have a great wine list and specialty cocktail menu. The market was pretty spectacular too. If you haven't been, go check it out! Great patio too! read more

We had reservations and were seated in a timely manner, our waiter provided great service. The reason we will not return is the food. There were two orders of the $85 Wagyu Ribeye (16oz), both ordered medium rare. The order took quite some time to reach the table, but expected for a Friday evening. Both steaks were served, after cutting into them, the steaks lacked the traditional look, feel and taste of Wagyu. I questioned both the wait staff and manager if it was really Wagyu. The manager offered to take both of them back without argument, which I found nice but, also concerning. The second try arrived and the steaks were the same cuts but cooked rare (black and blue style). I again asked that the steak be taken back. Without argument they were taken back and removed from the bill. The manager was nice enough to give us a gift card and the wait staff treated us well. There were two other dishes at the table that were enjoyed. Overall nice atmosphere, good wait staff, but I can't get over the quality of the food for the price they are asking. read more

Jules was excellent. We were celebrating our 9th wedding anniversary . Wonderful food and waitress. Loved pur experience. read more

Urban Prime - Happy anniversary to us - Sandwiches Near Me - Melbourne, Florida

The mushroom soup that everyone raves about is very tasty, but extremely salty. The lobster rolls are fresh and well seasoned, but the portion consists of 2 rolls for $38. It's just too much to eat. Why not offer 1 roll? The apple endive salad was mostly arugula (which is ok because I love it) but there was NO endive. When I mentioned this to the waiter, he went back to the kitchen and said the chef said there was finely sliced endive, and continued to insist that there was endive in the salad. I repeat.... There was NO endive. read more

Urban Prime - 2 lobster rolls - Sandwiches Near Me - Melbourne, Florida

See all

We frequent this location and have always had an amazing time. Whether it was happy hour Saturday afternoon or Sunday brunch. The food is good. The service is quick and friendly. read more

I have now dined here on 4 occasions. It gets better and better. We love the Brussels sprouts. Everything is impeccable. Our server Aaron was the best!! And I can't say enough about the upscale ambiance. read more

I had great hopes for Urban Prime. We went for lunch. I got the fish n chips. The most expensive fish n chips I have ever ordered so I expected great things. The only good things I can say about it was that the french fries were fresh and crisp and the fish tasted fresh. The cole slaw had huge chunks of cabbage that were tough to chew and the breading on the bottom of the fish was soaking wet. Not a little soggy but very very wet. I've never gotten fried fish before that was so soggy. It was very tricky to eat as that wet part was unpleasant in the mouth. I was with a couple lady friends so I did not send it back. I picked around and ate what I could. The server Dylan was very nice. read more

UPDATE: We went back. I had the exact same Caesar salad with salmon. They nailed it. Everything else was as great as the first time. The waiter was attentive. The atmosphere was trendy with good vibes. They earned my 5th star tonight. read more

See all