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    Urban Prime

    4.2 (402 reviews)
    Closed 10:00 am - 9:00 pm

    Urban Prime Photos

    URBAN PRIME ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Upscale
    Happy hour specials

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    Recommended Reviews - Urban Prime

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    Sesame Tropical Salmon (all vegetables - subbed for rice)
    Ashley W.

    Had such a great experience at Urban Prime in Viera with a large party from my sorority! We sat outside on the patio, and even with the Florida humidity and heat, they had really nice fans outside that made it much more comfortable. The atmosphere was upscale yet welcoming, and everything ran smoothly for our group. Our waitress, Karsyn, was attentive, patient, and did an amazing job keeping up with all of us while making sure everyone had a great experience. I ordered the Sesame Tropical Salmon, which was cooked really well and full of flavor. I personally wasn't a huge fan of the mango chutney, but overall the dish was still very enjoyable and the food as a whole was good. From the service to the ambiance, Urban Prime made for a great group dining experience. Definitely worth checking out for a nice dinner or celebration!

    Crystal H.

    We dined at Urban Prime while visiting my sister and her husband. The restaurant and market are both really great. For dinner we ordered the oysters, burger sliders, and the viera sushi roll. Everything was super delicious. Our waitress was also nice and friendly and made excellent recommendations. Can't wait to come back next time I'm visiting!

    Braised Short Rib
    S R.

    Food was delicious and prices were fair. Location is good although more parking may be needed, we drove around 10 minutes before finding a spot. The Short Rib entree was amazing and looking forward to trying other entrees on menu.

    Blue crab artichoke dip with bread
    Audra K.

    I am a big believer in the power of user reviews. I take the reviews I leave seriously and I check reviews before I try any place new. HOWEVER I am also a big believer in that fact that we all have different tastes and opinions so reviews should be taken in that context. Unfortunately I let some negative reviews keep me from trying Urban Prime. It was well worth the wait. We visited today to celebrate our 26th wedding anniversary. We went right before dinner service started so we were able to enjoy ourselves at their 'Prime Hour' with discounted appetizers and drinks. We splurged on the bourbon flight, the prime old fashioned and the blossom old fashioned- they were incredible! We shared the wedge salad - it was ginormous! We also had the mushroom Chardonnay soup- we enjoyed that so much we went over to the market to buy some to take home. Husband had the mushroom ravioli (he's pescatarian) and I had the 16oz Waygu Ribeye. I have had Waygu at other high end restaurants and felt it wasn't worth the hype... this was incredible! It cut like butter. Oh and I almost forgot we had the blue crab artichoke dip... that was easily the runner up for the best of the night. The place was decorated cutely with fun art from what I am guessing is local artists. It was definitely a vibe and the pictures on the website do not do it justice. Our server Karsyn, was great. She put up with our old people humor and treated us like we were her only patrons. We will definitely be back. We can't wait to try the sushi!

    Receipt
    Mike G.

    Went last night with friends for a Portuguese themed dinner menu, which we even had a couple authentic Portuguese people with us. Unfortunately, UP failed miserably, to say the least. Wait 45 min past our 6:30 reservation, which happens. Was told we'd get some comps app, which we didn't. Only one out of two app were good. One was supposed to be some kind of flaming sausage thing, but was not at all, and the liquid tasted like straight up alcohol. All meals were a disappointment, and done even more so. This chicken piri piri, which three of us had was nothing less than plain bad. $34 and was one little chicken thigh that was burnt and dry as cardboard, and was accompanied by 4 skinny, little dried up asparagus, as well as one golf ball size potato cut it half, which was best part of the dish. Server did comp it, as no one ate their dried up little chicken thigh. Desert presentation was just meh! They did comp three deserts, one being a specific Portuguese desert, which was not even close, in fact was probably something else altogether. Cheese cake, I think was frozen from a box, which we didn't finish. Anyhow, the fills came with 20% gratuity added, so it said on the receipt. But was considerably more than 20%. I just had the ask the server why? She said the 20% ($28) was also based on the items that were removed / comped on the bill, Like, really? So, we paid tip on food that we didn't even eat, that the restaurant / chef F'd up?! Ok, I guess. I was next really impressed with UP, but now even less than that. I won't be going back. Mic drop

    Chocolate martini
    Karen C.

    Definitely make a reservation. We went on St. Patrick's Day without a reservation and there was about 20-30 minute wait for a table for two. We ended up eating at the bar which was lovely because the bartender was so awesome! We had two of their delicious chocolate martinis - the bartender generously gave me the extra that did not fit in the martini glass. Nice touch!They're serious about their steak and the internal temperature that you desire, asking you to cut into it after it's served to make sure that it is the right temperature that you prefer. I love a place that pays attention to details! If you get a chance, definitely get the Chardonnay mushroom soup. It was fantastic!

    Jaclyn P.

    I haven't ate here but love to go to the store! It's so cute inside and organized amazingly! The staff is always so friendly and the baked goods are great!

    Fixed menu for parties
    Sounder A.

    A little expensive and crowded. But the food is all really good. Great location in viera. We were in on a busy Friday night with a big party and at menu. Servers had a little trouble keeping up. Especially with drinks, but pro tip, the market is open and you can get your own beer, wine, sake or whatever you want when you want it. We had a great steak, although it was covered in gravy, still tasty but not the way I prefer. Calamari appetizer was great. Live outdoor music. Heaters on the outside make it super comfortable when it's cool.

    Michael M.

    I have had good experiences here. Checking in can be a bit chaotic when it is busy but the host does their best. The servers here are very friendly. The food is very good but some things are priced just right, others not so much. The biggest issue I have was the cheap plastic advertisement placard sitting on the middle of the table with a auto dealership advertisement on it. Not the stuff of upscale dining really. Maybe one of the owners is also a car dealership owner. Still whatever the excuse, very tacky.

    Burger - I ate before my phone
    Gaby B.

    DELICIOUS FOR LUNCH! Had a burger and it was a 10/10. The outdoor seating in this perfect current weather was a plus, it is facing some construction but I can imagine as soon as that's done it'll be ideal. The servers were on top of everything, moving quickly with a big smile on their faces. The market full of wine assortments, cheeses inside and a whole deli is incredible!

    Tuna & Salmon Poke

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    11 months ago

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    3 years ago

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    2 years ago

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    1 year ago

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    1 year ago

    Food was great. We loved meeting Anika. We enjoyed a very nice visit! Much improved since the first time we visited.

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    3 years ago

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    2 years ago

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    7 months ago

    The food was delicious. Even take out is excellent. I have enjoyed the Reuben sandwich as well as the burger. And the service was great too.

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    1 year ago

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    3 years ago

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    3 years ago

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    6 months ago

    The food was great! The service was excellent! Stacy made our experience very enjoyable! We will be back soon!

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    8 months ago

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    2 years ago

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    8 months ago

    Everything. The service, food and atmosphere were fantastic! We were here for the brunch and the choices were great.

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    1 year ago

    We had a nice celebratory dinner for my husband's retirement. The service was excellent.

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    7 months ago

    Great food and service. Brock did an outstanding job for us. We'll be back! The Chilean sea bass was the best I've had.

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    2 years ago

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    Page 3 of 11

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    Marker 24 Riverfront Grille

    4.6(138 reviews)
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    HIGHLY RECOMMEND! We…read moremade our reservation for a large party (6) of us, arrived and ran into an issue. Stephanie and Ava bent over backwards to accommodate us and not send us wandering for another restaurant at 7:30pm on a Friday night. Exceptional and empathetic customer service! Great views, ambience, and vibes. Food? Excellent. From the lobster rolls to the burgers, bowls and seafood, all were well seasoned and prepared. Our server, Amanda, was clocking our table a visit every 3-5 minutes. Wonderful!! Just a note, no pets allowed, despite what some online reviews and apps would have you believe ... even if you dock your boat, your canine must stay on your vessel. So highly recommended and will return the next time we visit.

    This is a hidden gem. The food is fantastic and the happy hour specials are great. We started with…read morethe fish dip and it was everything you'd want in a fish dip. We also ordered the colossal shrimp and they were definitely worth the wait. I don't know what their seasoning combo is but it was excellent. We also split the burger and it came out fantastic with chips on the side. The chips paired well with the fish dip. The service was fantastic from the time we arrived. One of the staff immediately found a table for us and sat us. The staff, as a group, were very attentive and provided quick service. I would definitely go back. Also, there allow beach attire, so it makes for a good post beach dinner. The venue is open air which provides great views of the river. There is limited parking around the venue but at busy times, it may be difficult to find a spot.

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    28 North Gastropub & Scratch Kitchen - Steak sandwich (unique name I can't seem to remember)

    28 North Gastropub & Scratch Kitchen

    3.9(329 reviews)
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    Walked in 2pm. Friday. Greeted and seated right away. Got there during happy hour. Apps were BOGO…read more50% and certain drinks too. Waitress was also our hostess. Didn't catch her name. She was nice and very knowledgeable about the menu. Even suggested and recommended some things too. Drinks were good. Cuban egg rolls were good. But weren't as crispy on the outside considering the stuffing for the egg roll made it soft and soggy. Probably wouldn't get it again. Brussel sprouts were 10/10 recommend! So good. We couldn't stop eating it. We forced ourselves to stop because of your entrees. Chicken sandwich (I didn't order it) but my friend said it was good. Chicken was nice and moist. Flavorful. Chicken was a big piece. Hangar steak frites. Fries were delish. Steak was 10/10. It was a little too well done for medium cooked like I asked. But it was fine. Probably wouldn't order that again. Definitely would come here again. Good ambiance. Variety of food to choose from. And drinks.

    A great find! Welcoming interior. The place has a cool vibe and modern decor…read more The best part was definitely the service. Our server, Dallas, was really awesome and friendly. He had great recommendations and you got a really good vibe from him the entire time like he really enjoyed working there. I don't know if he was an owner or not, but he acted like it. I would go back just for the service alone. The food was delicious. We went with the Cuban eggroll that Dallas recommended and then had him split a grouper sandwich and chicken sandwich for us. The presentation was excellent and food was quite good. Very fresh and good flavor.

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    River Rocks Dining Dockside - Coconut Shrimp

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    We came to River Rocks for lunch with friends and had a wonderful experience. We were seated right…read moreaway, and our server, Shane, was outstanding from start to finish. We chose to sit out on the deck, and although it was a hot day, the overhead fan kept us comfortable enough to enjoy the beautiful view. The service was excellent, and every meal was cooked to perfection. I had the seared scallops, and they were perfectly cooked--tender, flavorful, and delicious. My friends ordered the fish sandwich with fries and the jerk chicken salad bowl, and they all agreed their meals were fresh, flavorful, and very tasty. Great food, outstanding service, and a relaxing atmosphere made for a fantastic lunch. I highly recommend River Rocks and will definitely be back!

    This place got a 2 for ambience, customer service and making grits the right way. Its a shame to…read morehave the kind of place on the water, staff as happy and friendly as youd expect, but the food is not good. I don't know how else to explain, but you can tell when proteins haven't been "washed". There is a raw, gamey like taste that was present in the chicken wings, then again in the fish. It was to the point I could not eat it and my wife had to share her shrimp and grits. The grits were well attended to, stirred occasionally, seasoned well and very creamy. The shrimp was flavorful and it all paired well. The sauce on what I believe was called "miami" flavored, was good, but the chicken was not edible unless you would bite a chicken in the wild. I won't be back.

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    Tuscany Grill - Baked Italiano - beware of the amount of sauce.

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    3.7(320 reviews)
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    Always a pleasure to be able to write a glowing review. From being wonderfully welcomed by one of…read morethe co-owners, Herman, to being taken care of by the humorous Neil, the service was great, but easily outmatched by how delicious the food and drinks were. The strawberry basil sangria and warm, homemade bread with special butter barely prepared us for how tasty our time at Tuscany was set to be. While I enjoyed all the food I tasted, including my Short Rib Genovese, of particular praise must go to the calamari and amaretto pound cake. Both were extraordinarily light, flaky, and satisfying to the tongue. I also must commend the design and aesthetics of the place, truly making us feel transferred to Italy. As really, that is my only criticism: the facility is sited in a strip mall center (which admittedly, is somewhat out of its control) that contributes to detrimental automotive-focused suburban design - especially by its impervious paving and vehicular circulatory areas and parking in what should be contributing to a denser, walkable, multi-modal environment. That at the service would do better to be a bit more attentive, but as a former server, I know all too well the challenge of being overworked and understaffed.

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    Urban Prime - sandwiches - Updated September 2026

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