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    Urban Prime

    4.2 (385 reviews)
    Closed 10:00 am - 10:00 pm
    Updated 2 months ago

    Urban Prime Photos

    URBAN PRIME ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Upscale
    Outdoor seating

    Recommended Reviews - Urban Prime

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    Reviews With Photos

    Chocolate martini
    Karen C.

    Definitely make a reservation. We went on St. Patrick's Day without a reservation and there was about 20-30 minute wait for a table for two. We ended up eating at the bar which was lovely because the bartender was so awesome! We had two of their delicious chocolate martinis - the bartender generously gave me the extra that did not fit in the martini glass. Nice touch!They're serious about their steak and the internal temperature that you desire, asking you to cut into it after it's served to make sure that it is the right temperature that you prefer. I love a place that pays attention to details! If you get a chance, definitely get the Chardonnay mushroom soup. It was fantastic!

    Tuna & Salmon Poke
    patty v.

    So good! Wednesday night, plenty of room at the bar and main dining room. Friendly team, the meals were perfect, those short ribs would be worth a drive to get! Thanks Urban Prime for a perfect dinner after a long day at work!

    Jaclyn P.

    I haven't ate here but love to go to the store! It's so cute inside and organized amazingly! The staff is always so friendly and the baked goods are great!

    Fixed menu for parties
    Sounder A.

    A little expensive and crowded. But the food is all really good. Great location in viera. We were in on a busy Friday night with a big party and at menu. Servers had a little trouble keeping up. Especially with drinks, but pro tip, the market is open and you can get your own beer, wine, sake or whatever you want when you want it. We had a great steak, although it was covered in gravy, still tasty but not the way I prefer. Calamari appetizer was great. Live outdoor music. Heaters on the outside make it super comfortable when it's cool.

    Michael M.

    I have had good experiences here. Checking in can be a bit chaotic when it is busy but the host does their best. The servers here are very friendly. The food is very good but some things are priced just right, others not so much. The biggest issue I have was the cheap plastic advertisement placard sitting on the middle of the table with a auto dealership advertisement on it. Not the stuff of upscale dining really. Maybe one of the owners is also a car dealership owner. Still whatever the excuse, very tacky.

    Burger - I ate before my phone
    Gaby B.

    DELICIOUS FOR LUNCH! Had a burger and it was a 10/10. The outdoor seating in this perfect current weather was a plus, it is facing some construction but I can imagine as soon as that's done it'll be ideal. The servers were on top of everything, moving quickly with a big smile on their faces. The market full of wine assortments, cheeses inside and a whole deli is incredible!

    Lobster rolls with fries and slaw.
    Peggy R.

    We went for lunch and were the at 11:30. The truck was late and it had the lobster! Since we had our hearts set for lobster rolls we decided to wait. Devon was our server and he didn't miss a beat! The service was amazing. We ordered drinks while we waited, espresso martini & sangria. The martini was to die for. Devon brought us mushroom soup while we waited for the truck. It was so good. Then our much anticipated lobster rolls arrived, delicious! The entire experience made our 53rd anniversary lunch the very best!

    Sliders!

    Amazing Service!!! Amazing Food! Great ambience . The drinks and offerings were off the charts!

    Wine
    Christine F.

    Urban Prime is the perfect stop if you're looking for a fun night or meal in Viera! The front of Urban Prime features a market with an expansive wine collection, including a bakery, boars head deli, and sushi station. But my favorite part has to be the wine on tap! You can load up a wine card and try numerous wines with a rotating selection. In the back, there is the restaurant and both an indoor and outdoor bar. The menu is incredible and always rotating to feature items in season. I have never been disappointed in a meal or cocktail here! I personally love the lychee martini, as well as the espresso martini. My favorite appetizers are the calamari, paired with a garlicky lemony dip, as well as the truffle Parmesan fries. You can't go wrong with anything on their menu for your main-- my most recent favorite was a stuffed chicken with pesto pasta and sundried tomatoes. The chef, owner, and wait staff are all kind and welcoming. Definitely stop by Urban Prime!

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    2 years ago

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    2 years ago

    The food and service was amazing. Zion our waiter did a phenomenal job. The ambiance was family friendly.

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    2 years ago

    Delicious food and excellent service from all! Very relaxing ambiance as well. Jullianne J was so wonderful!! Thank you!!

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    2 years ago

    Gabriel was awesome! Very attentive & knowledgeable! We would highly recommend and return!!

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    2 years ago

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    2 years ago

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    Ercan E.

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    2 years ago

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    Ercan E.

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    2 years ago

    We were visiting friends in Melbourne and had lunch here. The food, cocktails, and service were excellent!

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    2 years ago

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    Ercan E.

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    2 years ago

    food and atmosphere was amazing! Amazing service. Teddy and Josie were AMAZING! They need a raise

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    3 years ago

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    2 years ago

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    2 years ago

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    3 years ago

    Kaitlin was excellent. Very attentive and responsive. This was our first time here and we will for sure come back.

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    Ercan E.

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    2 years ago

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    1 year ago

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    2 years ago

    Our server Aaron was fantastic and Sunday brunch was terrific! Bottomless mimosas on Sunday!

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    Ercan E.

    Thank you for the great review Bobbie! Come visit us again soon!

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    3 years ago

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    2 years ago

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    2 years ago

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    3 years ago

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    3 years ago

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    1 year ago

    asli was 5 stars all the way! food was amazing- i had the butternut apple sandwich and love the vibe!

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    2 years ago

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    1 year ago

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    3 years ago

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    2 years ago

    Aaron was our server and he was charming and attentive. Food is a bit pricey, but delicious and well plated. We will return! :)

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    2 years ago

    Lunch was not crowded and very tasty. We had the burger, fish&chips, and ham &cheese . Asli was very courteous.

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    Page 8 of 10

    Urban Prime Reviews in Other Languages

    Ask the Community - Urban Prime

    Hemingway's Tavern

    Hemingway's Tavern

    4.4
    (967 reviews)
    11.9 mi
    $$

    Went here for Father's Day. They opened an hour earlier. Was expecting it to be packed, since they…read moredon't do reservations/take call ahead. Our party of 7 was seated fairly quickly. The place is really nice. Lots of great decor, and a live stream of Key West on a TV screen that we sat near. Food was absolutely delicious. I got the Guava Jerk Sirloin. It was cooked beautifully. The sauce was absolutely delicious. The mashed potatoes were loaded and massive, and the broccoli tasted great. Couldn't finish it, so took it home! I also got the Cafe con Leche, and it was wonderful. Would come here again!

    This restaurant was huge with lots of locals and tourist. I'd recommend the patio over the crowded…read moreinterior. There is a vegetarian section with three menu options. Two have chickpea as a source with the third no having a plant based source of protein in the dish. We confirmed with the server that the guacamole did not contain dairy so ordered the plantain chips and guac as an app- highly recommend. Then after having many other burgers/sandwiches on our trip I opted for the chickpea pasta with veggies and leaving off the parm to make it vegan. I appreciate the volume of veggies in the dish, though the sauce was a touch too oily. The main issue was the cooks WAY over cooked the chickpea pasta so when they tossed it with the sauce and veggies 2/3 of the pasta had broken apart...

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    Hemingway's Tavern
    Lobster egg Benedict
    Lobster egg Benedict
    Key West Bowl

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    Key West Bowl
    Outback Steakhouse

    Outback Steakhouse

    3.3
    (147 reviews)
    12.4 mi
    $$

    Party of seven. Restaurant was quiet on a Wednesday. Knew what we wanted and ready to order. We…read morewere sat and drink order coming out a bit slower than expected. Should have known at that point. Ordered our meals and then we waited. We were all catching up and then we noticed 45 minutes had passed and nothing. Server came by and said it was working. Salads appear and then we wait and wait and after an hour and 15 minutes after placing order a manager comes over at our request. Apparently if the server doesn't actually submit your food order it doesn't get made. Asa result our order was now stacked up behind the now full restaurant of orders. Long story short they "expedited" our food as it came out about five minutes later. Now the food was good. My mom loved her shrimp and all the rest liked their steaks. Manager said she would extend us something for our trouble. Comped the cheapest entree (14 bucks) and 20 in gift cards. Pretty weak in my opinion for a 200+ dollar check and an over 1.5 hour wait to get served entrees. Apologetic and all but still second poor performance in last two visits. To quote mom " it's a shame since the food is so good it just ruins the experience"

    Good experience overall! Driving through and stopped by for a classic Outback meal…read more The staff were very kind and the location was clean. The steak was cooked well and really enjoyable. The only downside was the salad, it lacked flavor. Otherwise, it was a solid, straightforward Outback dining experience.

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    Outback Steakhouse
    Outback Steakhouse
    Outback Steakhouse

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    Umami Restaurant and Sushi Bar

    Umami Restaurant and Sushi Bar

    4.5
    (358 reviews)
    11.9 mi
    $$

    This is by far THE BEST sushi/Japanese restaurant in the Melbourne, FL area! Everything here is…read morehigh quality and great! They source many different types of superior and exotic seafood types from different areas of the world and feature daily special offerings. I love that I can request the fatty belly portion of salmon and yellowtail sashimi and they often have fatty toro tuna. I love that they will flash fry the body portion along with the heads on sweet shrimp and fried prawn orders (I don't like raw shrimp). I love their exceptionally good ginger dressing and usually get an extra side portion of it! I love that they most often have sea urchin available (and often several types) that I like to enjoy with shredded daikon and shiso leaves! I love their shrimp and vegetable tempura! I love their fresh scallop hand roll with mayo and fish roe! I love their 'distinguished gentleman' roll with seared tenderloin beef and lobster! I love their broad selection of cold sake choices! Just have a look at my photos and see what I usually love to order.

    Stopped by for a quick lunch break and was pleasantly surprised. The restaurant has a cozy…read moreatmosphere that makes it a great spot to step away from work for a bit. The food was fresh and flavorful, the service was attentive, and the overall experience was very enjoyable. If you're in the Melbourne area and looking for a casual lunch spot with good food and a comfortable vibe, Umame is definitely worth a visit.

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    Umami Restaurant and Sushi Bar
    Umami Restaurant and Sushi Bar
    Umami Restaurant and Sushi Bar

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    Fiesta Azul Tequila House

    Fiesta Azul Tequila House

    4.3
    (372 reviews)
    12.0 mi
    $$

    Had not been in some time. Wow have we been missing out. Greeted by the staff when we entered the…read moreopen interior of the restaurant. Came for an earlyish dinner and did not realize it was happy hour. Lots of specials on drinks and apps to choose from. House margaritas were good and a bit potent :) The burrito loco was had by two of our party. One with queso and one with red sauce. PROTIP. Order the burrito with birria meat and be amazed. Tender and flavorful off menu option. The fajita meal was huge as expected. And we had leftovers. The meat and chicken was very flavorful and the veg was rendered enough to soften them but keep the flavor. Sweet onions and bell peppers were perfect. Do not drive by this gem of a restaurant.

    We stopped into Fiesta Azul Tequila House while visiting from Orlando, and Sofi made the whole…read moreexperience. We told her we love trying new things and asked for her recommendations, and she absolutely delivered. She helped us narrow everything down, and honestly, every single thing we ordered was so good. The pork belly al pastor, and the el queso shrimp bravo were all incredible. Super fun, unique dishes and the presentation made it even better. She had no idea we were in town for a funeral, but this ended up being such a needed pick-me-up for our family. The vibe, the food, and Sofi's energy just turned our whole night around. If you go, definitely ask for Sofi. She is the best.

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    Fiesta Azul Tequila House
    Parrillada
    Parrillada
    Fiesta Azul Tequila House

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    Cheddar's Scratch Kitchen

    Cheddar's Scratch Kitchen

    3.5
    (368 reviews)
    12.2 mi
    $$

    I don't understand the 3.5 average. Went for a family dinner…read moreparty of five and arrived middle of dinner hour. House was full and there were plenty of staff. Our server Cassie was a perfect balance of attention and space. We ordered entrees only. Country fried steak was well done and the white gravy complimented the breading well. Portion of the sides weren't huge but perfect size. Fried Shrimp plate was a good portion and the shrimp were crispy. Added a side salad for 99 cents. Good ranch dressing. The grilled white fish was also very good and was prepared blackened. Flaky moist portion and the fries were delicious too. Chicken tender salad was bright and fresh. A large portion too with half being taken home for lunch the next day. Saved the worst for last and it was flavorful but could have been a tad crispier. The Monte Cristo sandwich. The berry spread was really good. As I said not sure why the low average. It is quality comfort food with large portions and the staff has always been on point. Give them a shot and form your own opinion....willing to bet it will be good.

    Food: The Red Beans & Rice was tasty but that's where it stops. I feel quite confident the chicken…read moreis the lab grown chicken. Texture was way wrong and without the breading you can certainly taste the oddity. Gross. The mashed potatoes and gravy were nearly flavorless. Service: The waitress did well and the wait times were acceptable. Ambience: The restaurant was adequately clean accept for the men's restroom, disgusting. While the restaurant was clean you can tell that Cheddars is on the way out. I do not recommend.

    Photos
    Our Santa Fe Spinach Dip is prepared with creamy cheese, topped with sour cream & served with freshly fried tortilla chips & a side of salsa
    Our Santa Fe Spinach Dip is prepared with creamy cheese, topped with sour cream & served with freshly fried tortilla chips & a side of salsa
    Our Honey Butter Croissants are baked to a golden brown and drizzled with house-made honey butter.
    Our Honey Butter Croissants are baked to a golden brown and drizzled with house-made honey butter.
    Strawberry Texas Frozen Swirl: Frozen Texas Margarita swirled with strawberries.

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    Strawberry Texas Frozen Swirl: Frozen Texas Margarita swirled with strawberries.
    Fiesta Azteca

    Fiesta Azteca

    3.3
    (62 reviews)
    11.9 mi
    $$

    Will not be returning. Ever…read more I thought this location was going to be better than the Sarno location because it had better reviews.. didn't realize most of them are probably paid actors. Our server was nice, but not super accommodating nor very experienced. The food, sub par. The price, outrageous because the portions were so tiny barely filling up the plate. Normally my toddlers can share a meal, but today they had like 15 fries to split and I'm not joking. I asked if I could have little more to perhaps fill up the plate and he told me they'd charge me extra!! I asked before I ordered my burrito if it came with sour cream and guac, he said yes. Then it comes out with nothing (simple mix up I guess) then he says they'd have to charge me to add it. We got margaritas and they were disgusting. The tequila was bottom shelf (as expected) but it was so overwhelming. Someone teach them how to make a drink please. I had one sip and asked if I could get a sangria instead and he said he couldn't swap it or take it off the ticket so I'd just have to pay for both drinks. I've literally never heard of a restaurant refusing to take it off the bill for a drink I didn't even drink.. I was really disappointed. It takes me a lot for me to write a review, I have to love it or hate it. This experience was awful. Our poor server should get some new training and a new job. It's shocking a business like this could survive and operate how it does. Hopefully it closes or gets new staff ASAP. Someone call Bar Rescue STAT!!!

    I took a chance and tried Fiesta Azteca again after many years. I was going to raise my review to…read morethree stars. The food is very expensive, my chicken Super Burretto was bland and I couldn't taste the Tequila in my margarita. The service was fine and friendly. My major complaint. COCKROACHES IN THE BATHROOM!!! The saying is for everyone you see, there are many more.

    Photos
    Fiesta Azteca
    Taco salad
    Taco salad
    Along with the complementary salsa and chips, we ordered Shrimp  fajitas and beef burrito supreme! Yum!

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    Along with the complementary salsa and chips, we ordered Shrimp fajitas and beef burrito supreme! Yum!

    Urban Prime - sandwiches - Updated July 2026

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