Oh my God, the best the absolute best. Hopia on the planet. I used to go to Chinatown in the Philippines with my aunt and uncle to buy hopia as a child, but Hilda makes the best without a doubt when visiting San Francisco you must track over to Hilda's on Persia Street in the mission District. They also have a great Olympia puto, And Other, Kakanin!! so good but so far away now that I live in Vegas!! read more

We passed by this place so many times and finally decided to try it out. So glad we did - there's not much on display but she had everything in the back! We tried the Ube puto and really enjoyed it! Can't wait to try all the other things they have on the menu next! read more

Hilda's Mart & Bake Shop - Ube puto - Bakeries Near Me - San Francisco, California

On Wednesday, December 31 (New Year's Eve), I visited the store in person to place an order so I could pay in cash for a pickup scheduled for Saturday, January 10. I waited in line for approximately one hour in the rain with my husband and my one-year-old child. When it was finally my turn to place the order, I was informed by the owner's daughter that the business would be closed after that day, including on January 10. This was disappointing, as there was no signage indicating any upcoming closure dates. Additionally, there is no information available on Yelp or a business website regarding closures. I had called earlier that morning to confirm the store was open that day, and it did not occur to me to ask about January 10, as it is not near any holiday. I wish the business had been more organized and had clearly communicated their closure dates, as this would have been the more professional approach. read more

No one answers the phone. They say they open at 10am but they don't. Always runs out of coconut. They are closed more than they are open!

Let me count the ways - 1. Always closed 2. Always closed 3. Always closed 4. Because "they have the best hopia" and prolly do 4a. always closed. Hilda should not be in the food industry if she treats her customers this way. Put signage on your business door or update your efn website. She would not run her business like this in the PI FACT!!! Go to Manila Oriental Market in San Francisco (Former CALA Foods) or Daly City in King Plaza shopping mall, around the corner from Classic Bowling Center. Eff Hilda! Go to Ling Nam at the south end of the shopping mall and get the Senorita Bread!!! read more

We came pretty far out our way to come here to get some hopia's and they're closed! It's says 10a-6p...it's 10:43am ughhh Love their food, best hopias ever, but my god, at least put a sign up or something. Update your website, or your times for the day. Even the phone number is disconnected! read more

I've been coming to this place for a long time. Still the best kutchinta and puto but now they don't give the shredded coconut (nyog) anymore. Prices are a bit high now too. read more

Hilda's Mart & Bake Shop - Latest price as of July 2025 - Bakeries Near Me - San Francisco, California

A hole in the wall spot. The first time I tried the hopia from Hilda's when I was at my auntie's house in Vegas. These are so good! The boyfriend and I ended up stopping by this bake shop. We only ordered a box of 12 pieces. These are the best hopias I have ever tasted! They are flaky and buttery and they melt in your mouth. They also sell other desserts as well. On our second visit, we ordered 2 boxes. One box for my boyfriend's fam and 1 box for us. Unfortunately the hopia that my boyfriend was eating had a piece of hair in it. Hilda we found your hair! He was grossed out and lost his appetite. I still ended up eating rest despite the hair find. Overall, the best hopia! Cash only spot and tough parking. read more

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The best hopia ever! Unfortunately, it's hard to acquire since the amount that they make is very limited. They should expand their production and probably move to a better location where parking is ample. After lunch is almost impossible to buy the hopia. Unless there are some left over from the morning rush. By the way, they also raised their prices and the hopia grew a little smaller. I'm giving two star about the location. Sometimes you'll get a cashier who's in her menopausal day. No smile, no thank you. read more

Foods excellent - service is extremely slow! Expect at least an hour wait for pre-ordered items! You would think that the owners would improve the slowness by hiring temp workers to deal with pre orders vs counter orders! Someday you will realize that no matter how good your food is with lousy customer service - your competitors will succeed in beating you.. read more

Cash only. The best spot for puto and kutsinta. They have other baked goods and ulam. Sometimes, I'll get bilo-bilo if they have it. Yum! The shop is always super clean and the ladies manning the register are nice, friendly, and efficient, especially when the line for ordering is long. What can take time is assembling your order. So if you can, place a phone order for pick up! read more

Hilda's Mart & Bake Shop - The super clean counter - Bakeries Near Me - San Francisco, California

Came at noon on a weekday and was in and out quick! Just picked up 25 pieces of white puto, so soft, really is the best I've had read more

Hilda's Mart & Bake Shop - White puto - Bakeries Near Me - San Francisco, California

1) The hopya is top notch. Never disappoints. 2) The ownership doesn't play. If it's a big event, order early. Pay cash.

Hilda's hopia is the best one in town. Call to make sure they are open and place your order for pick up. I don't recommend just walking in as they may have sold out their famous hopia. read more

The best hopia and white puto in the west coast. Call ahead if you want to order 25pcs or more. Been coming here for 30 yrs.

There's nothing like any other hopia(s) out there like the one from Hilda's. The yellow bean is so addicting that would have you eat not just one or two hopia per seating. I always find the entrance of the bake shop tidy. Though it said no bills over $20, I happen to walk in with only $100 bill to pick up two dozen hopia but the lady was nice enough to accept it. Always call ahead and place order so that you won't have to wait. read more

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Place never open. When there hours says open until 7pm. They have good hopia but they dont have consistency in time. read more

Hilda's Mart & Bake Shop - Whats the point of time when you cant even keep up with it. - Bakeries Near Me - San Francisco, California

They could improve on being more pleasant. They can improve on servicing prepaid orders during peak times. Quality is going down read more

Aug 13, 2025 Hilda's Bakery The young lady who answers the phone to take orders, is very rude. I ordered a lot of desserts for a big party. She did not even repeat the items n quantity for accuracy. She did not even say THANK YOU. She does not know Customer Courtesy. If their desserts are not only good , I will NOT order from them again because of the rude way she treats customers. read more

My mom loves their hopias and I always try to get her a box when I visit SF. Last visit I tried calling several times to a busy tone. I decided to take my chances and show up and of course they were sold out but the lady at the counter sold me their last dozen. She was very sweet and mentioned I need to call ahead, but how am I to do that if the phone is always busy or no one is picking up? Maybe add an answering service? Still great hopias. read more

If you know or love a Tita, then you've probably been blessed with the hopia from here. It's a must-visit for any of my Filipino family visiting the Bay Area. It's best to call ahead for your hopia orders because they can sell out especially on the weekends. The customer service is not the best but I can see that they're trying. I don't understand how they consistently churn out these perfect little hopias but I don't need to know--I just need them to keep doing it for years to come! Hopia like it! read more

Who cares if they don't smile like most Filipinos do, from ear to ear. The cashier, owner's daughter, is not warm, does not smile, does not have a friendly aura... hey, but their hopia is the best in the world. We are blessed to live in their vicinity, San Francisco and the Bay Area. Hopia in the morning, noon and night. read more

Best mung-bean hopia! Flaky crust and dense filling. Too bad, they don't open punctually. I recommend calling before paying a visit.

I have known the owner prior to her bakery. She is a religious person, honest, clean, and giving who contributed her freshly baked specialties from the scratch. We always love the taste, the quality of the ingredients, and the presentations of whatever goods she bakes and brings to us during potlucks. As a result, we often suggested, why not open a bakery. When she finally did her "Hilda's Mart", we were so thrilled and grateful due to many other selections we can now enjoy and have anytime we have cravings for her various specialties in the store. Hilda's Mart is the best! read more

I waited outside just before they opened and was fortunate to get a 25/25 kusinta/puto platter, and a dozen Hopia. One woman was very upset that she couldn't get 5 doz Hopias. I don't know any bakery who can pop out items in a snap. Hilda's is not a cookie cutter restarant, it's a family owned business with the best Filipino desserts in the Bay Area. They don't freeze and microwave their baked goods and bag em up for you. The 4 filipino families I got the 25/25 were beyond pleasantly surprised because and they appreciated getting the best Hopia and kusinta/puto in the area. It was a very sincere gift, not to mention more expensive than a box of "Costco Something" which would have been cheaper and more convenient. They ran out of grated coconut, but that was easy to remedy. I just went to ranch 99 and bought a pack of frozen grated coconut. I don't care that it's hard to park there. I would consider it more of a nightmare if they rented a stall in a mini mall because their prices would double. People are cruel and inconsiderate when they criticize the counter staff! She has to answer the same questions over and over again. Filipinos just don't buy things straight up. They ask how much it is even when they already know, as if there is some sort of deal. Even though everyone in the line heard her tell everyone who came up to the counter that she could only give them 1 doz Hopia, people without orders still asked the same question as if her answer would be different for them. She had to go through so many emotional displays of angst and pleading. Most people would need a therapist to deal with this all day long. I greatly appreciate her and their bakery because it's the only one left. There are so many Filipino bakeries that just don't cut it. When this place is gone, the future generations will be lost. read more

Hilda's Hopia is the BEST! No frills shop, but quality products. Glad they're here in the Bay Area.

Finally, I find out the best thing to get here! Hopia - 5 stars Buttery and flaky on the outside. Moist and soft on the inside. Tasty thick filling. Recently I also tried the Kutsinta and Palitaw; apparently it's not the same without coconut. I found these to be less sweet, and the palitaw much stiffer, than I expected. read more

Best hopia in town! Really dinuguan especially paired with their puto/rice cake. Fruit salad is also good but a bit too sweet for me.

Been coming here for years and years! I love their kutsinta, puto and hopia but the lady in the front is just not friendly! You dont even have to be friendly but atleast be nice! Love your customers! Good thing i love their products! read more

This place is pretty straightforward, as long as you know what you're ordering. Quick service and clean shop. Make sure to order ahead because they ran out of food quick. They are known for Filipino desserts such as sapin- sapin, puto, cochinta, among the few items they sell. However the puto we had was a bit gritty and chewy I don't remember having that king of consistency. I think everything is better with fresh coconut like how they served it back in the day. read more

I know this place has been in business for a very long time. But service has turned for the worse. Servers are just plain rude. They do not even smile. They seem not be happy to welcome customer. Service people forgot to take their happy pills every time to go to this place. They act like people owe them something. I think this is the last time I am patronizing they business. read more

Definitely a top-tier (Filipino) bakery. Best hopia ever. I also like their maja blanca, puto, and kutsinta. So good! Only thing is the last time we got a bulk order of kutsinta for the holidays, they ran out of shredded coconut. I tried to get a replacement bag of shredded coconut at Whole Foods and it was not cute. Cash only and parking is tough. So best bet is to order ahead with a friend and double park lol read more

We were gifted by a friend with a box full of 25 Hopia. Each was filled with sweetened mung bean paste, and the pastry surrounding it was extremely flaky and buttery it melted in my mouth. The pastry itself wasn't sweet (or at least it was very mildly sweetened), but that's when the filling came in - the filling was smooth and perfectly sweetened, creating a very nice balance with the pastry as a whole. I thought the packaging was pretty nice and tight. My box had 25 of them and they were laid nicely on 3 layers, and I was happy to see that not a single piece was damaged. You could tell from the parchment paper they put in between the layers that they were pretty greasy/buttery. But let me tell you, they're worth the calories :) read more

Hilda's Mart & Bake Shop - Mung bean Hopia. - Bakeries Near Me - San Francisco, California

Best puto & kutsinta in town! Thank you so much! Everybody loved each of these kakanins! Until next time... read more

Hilda's Mart & Bake Shop - White Puto, Ube Puto and Kutsinta! The best! - Bakeries Near Me - San Francisco, California

I used to go here at least 4-5times a year and now I only go once a year to order for my in-laws since they love it. Point being is that they're always so slow getting your order especially during the holidays. It's like they are so ill prepared for the busiest seasons or simply don't care about customer service. Today I confirmed they just don't care. Ordered hopia 3 days in advance and still waited for 20 minutes to pay for my hopia. The woman who helped me took her time and I could hear her just taking to someone else in the kitchen. I'd like to avoid this place at all cost. So if anyone knows of any other good hopia bakeries please let me know. read more

It says on yelp theyre open from 9:30am - 7pm, went here at 9:30 and saw theyre closed, checked on google and their operation time is 10am-6pm. So i waited it out since I already drove here from south sf before heading to work. Waited till 10:30am and theyre still closed. Went here on a friday. I was calling their 415 333 3122 number since the day before to do a reservation called maybe 7-8 times the day before. Now I'm infront at 10:30am trying to call them and I just hear the phone ringing. wish they update their online business operational hours or put one in front so people know. Very disappointed read more

Hilda's Mart & Bake Shop - Very Disappointed. Front and Side of building. No Operational hours posted. Waited for more than an hour. - Bakeries Near Me - San Francisco, California

Called at around 5pm on Thursday as I was craving for some puto and kutsinta, grateful to get someone on the phone telling me that they're still open and just call again when I'm at the gate. I got 25 pcs of each and both are delightful!!! I love how both are made fresh. Will come back for our parties!!! The place is also clean and neat :) read more

Hilda's Mart & Bake Shop - Kutsinta (left), puto (right) - Bakeries Near Me - San Francisco, California

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Their hopia is soo good and to die for! One of the best hopia places I've had other than my mom's home made hopia. Hopia is Filipino pastry that's made with multiple layers of dough, sugar, filling (sometimes meat, red bean, monggo bean, Ube) and buttered layered flackiness goodness. My friends from the city say this is their go to place for the holidays to get hopia or puto and there are long lines. But I'm glad that this business is open for filipinos to have such good quality local pastries available. I can't wait to try more of the other types of hopia and goodies. I know peoples families have been going to Hilda's for years, I hope this store is able to be open for many years to pass on the legacy to future generations. read more

Hilda's Mart & Bake Shop - Hopia- monggo (mung bean) - Bakeries Near Me - San Francisco, California

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I love puto! I really do! Let me be clear though. I'm not referring to a Mexican puto but I'm referring to Filipino puto, a Tagalog term which means rice cakes in English. My brother mentioned this place to me and I wasn't sure what he was thinking when he sent me to buy some of his favorite rice cakes. How can I say no when I always stay at his place whenever I'm in NorCal. Mind you but the public commute from his place to here was almost two hours each way. I've read some reviews that parking here was really tough so I was glad in some way that I took public transportation on my way here. I'd like to mention, too just like what others had pointed, it's a little hard to find because it's in the middle of residential areas. I initially thought I got lost but little did I know that I was already standing in front of it. Was it worth the trip though? Yes, it indeed was! However, I arrived here almost closing time so selections were very limited. I bought several kinds like bibingka, puto puto, kutchinta, and sapin sapin. Just like what my brother said, it's very, very good. Will I ever come back? Only if I'm in the area but no if I ever have to commute again. Nevertheless, the experience made it worthwhile still. read more

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I agree with some of the review I rea d about this place. I myself have been a fan oh Hilda Bakery. But over the years they've gotten not only pricey but stingy. The price can be justified as everything else go up in value. But the quality has gone down and that's not good. Final straw for me is today. Having to stand in line for 20 minutes. I shit you not during that 20 mins I must of moved an inch in line if that! And one of the customers who's kind enough to share the info she received that they don't have any more hopia!!! They only open an hour ago how is that possible???!!!! Unbelievable!!!This place is ridiculously unorganized. read more

Hilda's Mart & Bake Shop - Bakeries Near Me - San Francisco, California