It's a strange trek up a flight of stairs to a small stall in a classic walk-up building close to Herald Square. There are a couple of folding tables and chairs, but it's clearly meant to be taken to go. The Sushi Premium is a dealer's choice, ten cuts with a tuna roll on the side. All fantastic quality at a very good price. The sweetest chefs are slinging sushi here. Of everything I ate this trip, this is my favorite find. read more

I went to Sushi 35 West with a friend, and it was good. It is on top of a smoke shop, and there is little seating, but we waited for a table to clear. It is a little hard to order because there was a bunch of door dashers trying to get their bags, so we waited until things cleared up a bit and one of the cashiers helped take our order. She brought it out for us too, and we enjoyed the meal! It is good sushi, but it is pretty pricey for the amount they give you. Regardless, the fish was quality and I savored every bite! read more

Sushi 35 West - Sushi & Sashimi premium - Japanese Near Me - New York, New York

Probably the best quality fish in Midtown and for the lunch special price, it really is second to none. I have ordered the spicy tuna roll + 6 pc nigiri lunch special a few times now for ~$23 and it's always top-notch. I especially like their salmon nigiri, it's almost velvety! Unfortunately, there are some VERY good spots nearby that are slightly more affordable ($20 for same lunch deal) so I find myself going elsewhere unless I'm really craving 35 West. Regardless, 5 stars! read more

Yummy and packaged nicely for a takeout place. I would eat it everyday if I had that much money. read more

Sushi 35 West - 15 pieces nigiri box and 12 pieces nigiri box - Japanese Near Me - New York, New York

Can confidently say this place lives up to the hype. As others have noted, you'll need to enter and walk up a sketchy looking staircase to get to this spot. If you want to eat here there are a few tables, but this is mostly a grab and go spot that's extremely casual - honestly kind of like eating sushi in an industrial factory. I walked up and asked for a menu since I didn't see one posted anywhere, and went with their chef's choice sushi for $37. In retrospect I wish I had sprung for the higher tier one with more pieces, because this was so damn good (and that higher tier option includes toro, my favorite). I waited about 15 minutes or so for my order, and what came out looked like a work of art. Every piece of sushi was melt in your mouth delicious and fresh. The fish to rice ratio was just right to me. I would come back here again and again and again. I wish I lived closer. If you want fresh sushi at a steal, this is the place. read more

Sushi 35 West - Sushi & Sashimi regular - Japanese Near Me - New York, New York

Total spent for takeout: $189.53 Omakase (chef's choice): $130 Toro Toro roll: $23 High-quality sushi that feels like a great value for the price. Ordering ahead was super easy, and pickup was smooth and efficient. The shop is located upstairs and has very limited seating (just two tables), so it's better suited for takeout rather than dining in. The fish was fresh, well-prepared, and thoughtfully selected in the omakase. Overall, a solid spot if you're looking for quality sushi without the full sit-down experience. read more

Sushi 35 West - Seating area - Japanese Near Me - New York, New York

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This place has been on my list to try for years and while the fish was super fresh, the overall meal didn't stand out to me. The sushi pieces were so good and fish super fresh. I think where the meal fell short was on the rolls. I ordered the sushi premium set which comes with 10 piece sushi and negitoro roll. I also got a spicy scallop roll. Each sushi piece was flavorful and uni was the best I've ever had before! I'm not usually an uni fan but could've easily had many more of those. For the rolls, there was little fish inside and not as much flavor. If I were to order again, I'd focus just on sushi pieces or sashimi as that is truly where the star of the show was. read more

Sushi 35 West - Sushi premium - Japanese Near Me - New York, New York

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My friend and I ordered delivery from Sushi 35 West on a Saturday early night. The food came quickly. When we first opened the bag of the delivery we were surprised by how small the bag was but it ended up being a good enough portion of food. We ordered the: -OMAKASE CHEF CHOICE: A pretty pricy order (~$130) but a good portion of sushi. The sushi rice itself was wonderful and perfectly seasoned. The bite of each sushi was ok, a bit slender but not too bad. All slices of fish were fresh and tasty. -EEL AVOCADO(~$12): This roll ended up being unnecessarily in our order since we got filled up by the omakase set. Flavor of the eel was great but the roll itself was a bit thin especially for the price. All in all, a great option for sushi pick up or delivery in the area! read more

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Food: This is a hole-in-the-wall sushi spot on the second floor in midtown above a retail shop. I decided to give it a try because of the good reviews online. The sushi was fresh, but I likely won't return because it wasn't anything special. They offer different sets and donburis for lunch and dinner along with a la carte pieces. Sets typically range from $20-$30. Portions were very small and didn't seem worthwhile for the price. I tried the toro uni donburi and sushi set which both come with a salad. The toro and uni were a bit disappointing. Toro pieces were very small and thin; some were even frozen which wasn't enjoyable. The uni was not good at all. The wasabi sprinkled all over the donburi was a bit overpowering. The rice is well seasoned and was cooked well; the nigiri was better than the donburi but still a very small portion and not a great value. Service: Staff were friendly. Ambiance: The place is very run down and messy. There are two tables and a few chairs in a small space to eat there if you want, but most people do takeout/delivery from there; it feels like you're eating in a storage room or warehouse. There are about 10 sushi chefs working in a small tight space behind the counter. Overall, I wouldn't recommend this sushi place and won't be returning. read more

Sushi 35 West - Japanese Near Me - New York, New York

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I had a delivery order of the Sushi Premium which was generally decent. The sushi was fresh, varied and a good value. This is not high-end quality or exotic types of fish, but for delivery sushi, which ideally is best avoided, this was pretty satisfying. Packing was nicely done, and delivery was fast. Given the limitations, a good value...basically recommended. read more

I can't believe I haven't reviewed Sushi 35 West yet since I've ordered from here a few times (lunch and dinner sets) and they have never disappointed me. Sushi is one of my favorite foods. I tried other sushi take out locations before, but have not been satisfied compared to Sushi 35 West. The quality of their fish and sushi rice is just fantastic. And despite it being pricey, you genuinely get what you pay for and it's delicious. Have to admit the location and place is a little odd looking, but it's truly a hole in the wall gem. You go up a flight of stairs from a cannabis shop, and there is very limited seating, but they mainly do take out. And if this contributes to reducing the cost, while providing quality sushi then I appreciate the intention! read more

Sushi 35 West - Japanese Near Me - New York, New York

If you're looking for top-tier sushi without the full sit-down restaurant vibe, this is the spot. You can get incredible cuts -- Toro, Uni, King Salmon, Scallop, you name it -- all for a reasonable price of what you'd pay at an omakase spot. The Food: 5/5 The quality here is unreal for the price point. Everything tastes so fresh and clean, and they really don't skimp on the cuts. It's easily comparable to places like Bondi or other upscale sushi restaurants, but honestly, I think it's even better in some ways because of how fresh everything feels. Like can you spend $135 ,yes, but you also can spend less then $100 and still be satisfied. The Service: 5/5 These people hustle. Even when it's busy, they get orders out in around 20 minutes -- and that's including omakase orders. You can tell the team works hard and really knows their craft. Vibe: 5/5 Fair warning: this place is hard to find the first time. It's kind of tucked away -- you'll have to walk up some stairs past a smoke shop, and it looks a little confusing from the outside. There are maybe three small tables upstairs, but it's not a dine-in kind of place. Once you figure it out, though, it's totally worth it. All in all, if you want fresh, high-quality sushi and don't mind taking it to go -- this is one of the best hidden gems in the city. It's not cheap, but it's absolutely worth every penny for the quality you're getting. read more

Sushi 35 West - Sushi Premium Set - Japanese Near Me - New York, New York

Fresh sushi at a great price, perfect for takeout. Ambience (1/5): Tiny hole-in-the-wall spot with almost no seating, so best to grab and go. (Did not factor this in my overall rating) Food (4/5): Sushi is fresh, generous in portion, and well-prepared. Value (4/5): Excellent quality for the price point. Would give a (3/5) if ordering delivery, since prices are higher. Service (4/5): Quick and straightforward, ideal for takeout orders. read more

Sushi 35 West - Japanese Near Me - New York, New York

This one's from Sushi 35 West -- their 15-piece nigiri box. $72 before fees, $100 delivered with tip. No miso soup, no roll, no ponzu -- just straight fish. And honestly? That's all you need when it's this good. Three each of torched fluke fin, scallop, chutoro, salmon, and otoro. Generous cuts. Warm, seasoned rice. Just perfect. No complaints. This is the kind of sushi that ruins other sushi. Endorphins. Activated. Is it pricey? Yes. Do I wish it came with a little more -- maybe a roll or some ponzu? Sure. But when the nigiri is god-tier, the rest is noise. Final grade: A More breakdowns on my TikTok: @therawreport read more

Sushi 35 West - Japanese Near Me - New York, New York

The sushi here is SO good! I found this spot online and read great things about it so figured I would get it for lunch on one of my days in NYC. We ordered ahead and picked it up, and this spot is located up a flight of stairs with basically no seating. I got the lunch combo which came with a small salad, spicy tuna roll, and some nigiri. The quality of the fish was so fresh and flavorful, and all the cuts of nigiri were delicious. I loved the salmon and especially loved the spicy tuna roll - it was so perfect in every way! Even the rice here was the ideal texture and level of seasoned. I wish I could have this every day! read more

Sushi 35 West - Lunch combo - Japanese Near Me - New York, New York

At the close of 2025, I recognize Sushi 35 West as my favorite "go to" spot for sushi and I am increasingly not alone as the volume of delivery service pick-up and tourists from distant places evidence. Why all this madness for sushi from a window after a walkup in an industrial type building over a smoke shop you might ask...? Here you can have Michelin star quality level at a rate half or less than half you would have to pay at this elevated level and grade of sushi. Here you can "splurge" on quality sushi and eat enough of it so that you don't feel the need for a cheeseburger afterwards. At Sushi 35 West, you have the freshest components, from Masa Sushi trained chefs expert at creating the finest sushi, nigiri, and sashimi for your delight and pleasure. At Sushi 35 West, they even give you elevated soy sauce and wasabi that may be ground in house; though, the latter I cannot confirm. They even give you plenty of pickled ginger, whereas one is typically shorted this condiment at nearly all other places. They get the details right here. My general rec is to go with the higher grade items on the menu. The Omakase Chefs Choice platter of 35 pieces of varying nigiri is great for entertaining at home. The fifteen piece box of nigiri is sufficient for yourself and another person to experience the varying grades of chutoro and otoro tuna, while sampling salmon, the most tender hotate scallops in season, and ultra savory and satisfying sawara mackerel. Oh my... You like Dragon Rolls, the FutoMaki roll is your jam at only $18, very satisfying as advertised, with the eel, cucumber and avocado you crave. Don't be afraid to step up to the $21 Toro Toro Roll and let that otoro tuna talk to you in big maki roll form. It's a requirement in my book. You can splurge for the $38 SutoMaki otoro wrapped in nori seaweed with each piece topped with creamy briny sea urchin, but that's only an occasional splurge for me, but excellent. I have had only a little of their sashimi and it shines in the freshness. They do everything at such a high level here and the simplicity of sashimi lets you know how fresh and high quality their fish is without the rice. If you come here prepared to lay out over a Benjamin, you will have quite the experience feasting at home. You will likely be able to keep your total under two Benjamins and feed three or four people and not leave them starving for a cheeseburger. Your guests will praise you for the selections. They consistently get 4.5 stars from me, even when I don't write the reviews, and, if you follow my reviews, you know I don't hand out stars and I don't grade on a curve. Sushi 35 West deserves your full attention. read more

omg i got takeout from here a few days ago and literally cannot stop thinking about this place it's super duper fresh and tender tbh i would not get the ala carte again bc i added on two pieces of negi tuna and it was too chewy and not easy to eat and only 2 small pieces for like $10 extra but the other lunch pack was really good they are also super fast and i saw a bunch of people also ordered the place even though it was a super smal literal hole in the wall place read more

Sushi 35 West - Sushi & Sashimi regular - Japanese Near Me - New York, New York

Amazing sushi!! Ordered delivery for lunch with my coworker and we were blown away by how good the quality of the fish was! Forgot to take pics but got the salmon avocado and yellowtail scallion as part of the lunch rep roll selection and then ordered a side of the fatty toro sashimi. Truly excellent and will def be ordering again!! read more

For dinner before show, we tried two other viral places. The first was this hard to find sushi spot. It is on the second floor upstairs from the Smoke Shop. Thank you Yelpers who posted pictures of the Smoke Shop because Waze took me to a completely different spot. The stairway and their space is very sketchy (look at pic) but I think that is part of their shtick; high quality sushi in a sketchy location. We ordered ahead on the app and even though I knew it would be sketchy, it was still something to walk up those dingy stairs with a garbage bag sitting at top, turn corner into a barebones stairwell, and pick up order at a McDonald's looking takeout window. But so worth it!! We got the Sushi Premium box and the Toro Toro Roll (what can we say, we love Toro (see Nami Nori review). Cannot really compare toros with NN though because NN torched theirs and also had caviar. But S35 was still very good! Toro in both the negi roll and box were so fatty and yummy! The rest of the sushi pieces were very fresh and tasty!! Very convenient and affordable!! Obviously don't come here for a date night but if you want some convenient alone time with some really good sushi, this is your place!! read more

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Sushi 35 West is truly a hole in the wall as it's on the second floor on top of a cannabis shop- I almost walked by it without realizing it. The sushi is quite tasty though & fresh as well, I tried two basic rolls (the salmon + avocado & the tuna) but next time I have to try their classic toro roll. All in all, I'd go back & order takeout from here for sure or grab a quite bite at the place too (do take note that this place is quite small/not ideal for large groups at all). Enjoy! read more

Sushi 35 West - Japanese Near Me - New York, New York

Decided to try this for takeout and it was such a great choice. The fish was fresh and tender and has a nice subtle flavor that's a little different than average sushi spots. I definitely recommend trying it, particularly the avocado salmon or spicy avocado salmon rolls. read more

Sushi 35 West - Japanese Near Me - New York, New York

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By far, my favorite takeout sushi spot-- the scallop roll is phenomenal and the sushi is quite fresh. Fairly priced and a staple in the rotation right now. Cheers! read more

Sushi 35 West - Spicy scallop Roll, Salmon Avo Roll, Eel Avocado - Japanese Near Me - New York, New York

Sorry to say it... Sushi 35 west just didn't have that curb appeal. When walked up the metal steps i was thinking... aww it should maybe get better. Unfortunately when i reached the top of the stairs this is a window and a cinderblock hallway feeling dirty and not to sanitary. I was trying to build the courage to be nice and order but had to take a hard pass. It was not very nice and when it comes to sushi i felt the cleanliness factor is pretty critical. I couldn't do it ... and can't recommend Sushi 35. read more

I've heard good things about Sushi 35 West, so I thought I'd go try it. Immediately, I had a bit of trouble finding the store. It's on the 2nd floor of the building, but the entrance is very unassuming. Also, this place seems very geared toward take-out / delivery, as there are maybe 3-4 tables available for seating. Ordering was simple as you just spoke with the cashier through a window. I came at lunch time, so I got the lunch Sashimi Selection. The fish was good quality and it was filling. I think one of the draws of this place is the price. If I were to come here again, I would try the sushi selection as I think I would've liked the nigiri and sushi better. read more

Sushi 35 West - Sashimi Selection Set - Japanese Near Me - New York, New York

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I honestly was impressed by the quality of the sushi here. I feel like it's cliche to call sushi "fresh" but this was probably the cleanest and freshest sushi I've had in years. The portion sizes were quite small given the pricing but the food was delicious and the staff were very friendly and efficient. Definitely would come back for more fish. read more

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Amazing experience! The fish was incredibly fresh, and every roll was beautifully presented. The staff were friendly and attentive, making us feel very welcome. The atmosphere is cozy and relaxed -- perfect for both a casual dinner and a special occasion. The menu has a great variety, and everything we tried was delicious. Will definitely be coming back! read more

Sushi 35 West - order - Japanese Near Me - New York, New York

Sushi Above a Smoke Shop: Better than you think I'm always one to vouch for cheap meals and good portions. Food is one of those things that should be accessible and delicious. Quality to price to quantity ratio is paramount for me. Disclaimer: This is not one of those places. But I think Sushi 35 West surprised me enough to warrant a higher rating. It had been a long, depressing day at work; my mood was in the dumps and I had some time before dance practice, so I wanted to get something to feed myself. Popping out of the 34th st. ACE station, I had intended to go to Dainobu between 6th and 7th for a rice ball, but saw Sushi 35 West, a long time resident on my to-try list and figured it was as good of a time as any. I looked at the menu and balked at the prices. $37 for a 15 pc sashimi takeout was not something I would normally do. But I convinced myself I wanted to treat myself to something nice, and if it was bad, no matter, I just wouldn't return. So I got the sashimi set and their spicy scallop roll, $37 and $13 respectively. Pulling them out of the bag once I had arrived at my destination, I was a little disappointed by how small it looked. But I stomached my feelings and decided to immerse myself in the food. When I say I am normally a philistine, I mean it. I don't find much enjoyment in spending absurd amounts of money for food that has a small quality increase over something I could get for half the price somewhere else. Food is fuel. But this sashimi exceeded my expectations. The fish was fresh and had a texture unlike any other I've had before. It had a wonderful bite and mouth feel. And there was no fishy smell or mushiness. The scallop rolls were also good. I couldn't tell the difference in quality like I could with the sashimi, but it was very delicious, and the scallops had a good texture and flavor that shone even through the slightly spicy sauce they were paired with. I will say, the only negative thing about my experience was waiting for the food. The restaurant is mainly takeout, with a couple of cheap looking metal chairs and tables lined out in the seating area; a warehouse-esque grungy place with exposed piping and unfurnished walls and floor. But I didn't mind that. What I did mind was a vague black/brown bug landing on my neck as I sat waiting for my food, and having to swat it off. But that comes with the experience I suppose. All in all, a great sushi restaurant. The fish is perhaps the best I've had at any so far, and it's beaten out the one omakase place I've had the pleasure of attending at the time of this writing (Not going to name names *cough* SHINN WEST *cough*). Recommended, even for the price. read more

Sushi 35 West - Spicy scallop Roll - Japanese Near Me - New York, New York

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Sushi 35 West has incredibly fresh fish for delivery! I've ordered from them a few times and they have always been accommodating on subbing out items in sets for any allergies. I wish they had a sit down spot, but for now I'm happy to order from them for delivery! read more

Sushi 35 West - Toro Toro Roll, Yellowtail scallion Roll, and Salmon Avo Roll - Japanese Near Me - New York, New York

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Not for tourists. It's the no frills straight sushi spot. The quality of the fish were great and the prices even better. Everything is to-go and they have some plastic table and chairs in the hallway for you to dine on. It's a great takeout place for lunch. I wouldn't recommend for novice sushi lovers and dinner diners. Their lunch specials are a great deal. Just don't have any expectations on the ambiance. The vibe is very much if someone opened a hawker stand in one of the Fight Club (movie) venues read more

I've gotten the lunch special a couple of times because of the value which is very fair. Fresh fish for a good price. I wouldn't say the freshest I've had but still solid. The first time I went it was more fresh than this recent time. There is limited seating upstairs so it's best taken to-go! read more

Sushi 35 West - Japanese Near Me - New York, New York

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Hole in the wall, literally. BUT dishes out amazingly fresh, tender bites of sushi and sashimi. A true hidden gem. Take out or Door Dash only. read more

This place is pretty hard to find, but once you see the sign you there. First thing I will mention I wish they handle the delivery drivers better, since they keep cutting the line and blocked people from ordering, wish they more up on that, since that might deter people from them. The girl at the was very nice and pretty patient with everything going on. I had both spicy tuna and salmon rolls, both were delicious and despite the rush they had, was still quality. Now the side salad I got sucked, just kind of thrown together and salad dressing was just some minced ginger and garlic with soy sauce. If you're feeling adventurous give them a try, just know you have delivery drivers block you til they run off read more

Picked up the Sushi Regular Set for a quick weekday dinner. Ordering online was super straightforward and my order was ready in the allotted slot time. Having read all the previous reviews, I was prepared to find the restaurant. Once you see the Smoke Shop sign, you enter and immediately see the stairs, and then you're there! The sushi itself was pretty good! I really liked the fatty tuna and yellow tail! For the price point, I do think it's worth it and would come back to try some of the lunch specials on my own or a larger dinner set with friends. read more

Sushi 35 West - Sushi Regular Set - Japanese Near Me - New York, New York

Excellent sushi for the price point, reminds me a bit of Tomoe in terms of the quality to price ratio. I got the 6 piece nigiri + roll combo for about $22 after tax for lunch today. Pic online shows 6 different pieces of nigiri which was not accurate. I had two salmon and two of some white fish (hamachi maybe?) which didn't bother me a lot as everything was good but just an FYI. The place is indeed a true hole in the wall; it's largely unmarked from the outside and you have to go up stairs above a smoke shop to access it. In there is a counter to order and a handful of tables but not much else. I ordered online and my order was ready at my designated pickup time and packaged well. There was also a (very) small salad alongside it which was a nominal but pleasant surprise. Would absolutely get again. read more

Sushi 35 West - Sushi Selection Set $22 for lunch - Japanese Near Me - New York, New York

I heard that Sushi 35 West has some of the best takeout sushi, so I decided to order some for delivery. Since I got it through delivery, I can't comment much on service or ambiance. - Toro uni donburi: 8/10 (there wasn't too much uni on the donburi and the prices were tinyyyy.. not the big uni that you would get when you order a piece of uni. The donburi itself was good, but the toppings were a bit skimpy. Also the toro didn't seem super fresh.) read more

Great spot for casual takeout! Sushi regular came with decent nigiri and bomb ass spicy tuna roll. Devoured it. Usually spicy rolls taste like an afterthought / leftover fish creation but this was great and reasonably priced. My only complaint is that there was no dressing for the side salad. Would be nice to have some and more veggies in the salad apart from just lettuce. read more

Sushi 35 West - Sushi Regular Set - Japanese Near Me - New York, New York

This place is incredibly overrated. It's the same quality as grocery store sushi, hole in the wall location....i don't understand what the hype is about. I will not return again. You can get better sushi at some Japanese grocery stores for the same price. read more

My roommates ex-situationship RAVED about this place before she dumped him, and I actually really trusted her rec because she just seemed like the type to really know her sushi. You know what I mean? I read it was more geared toward takeout, but I always like to see what the vibe is so I came on a Tuesday at 5pm after a 22k step day. I initially walked into the wrong building, and the doorman directed me to go "through the smoke shop" to get to Sushi 35 West. "Smoke shop?" I said utterly confused. "Yeah, did I stutter?" he responded with... jk he didn't say that he was hella nice. I took a right as I entered the smoke shop 2 doors down, and took the stairs up to a charming, tiny space. I felt like I had teleported to Tokyo, as the room consisted of 3 2 seat metal folding tables, a big freezer, and styrofoam boxes filled with Bakka Salmon that had "Sushi 35" scribbled in green marker. The Japanese know how to utilize a small space like this. I sat down at one of the 2 open tables, and looked at the menu. I went up to the little window where there are 5-6 employees going HAM filling delivery orders and ordered the Sushi Premium, as that's what the ex-situationship said was "much better than Sugarfish." It consisted of 10 pieces of sushi and a NigeToro Roll. After 9 minutes, they called my name and I grabbed my bag. I opened it there and started going to WORK. "Much better than Sugarfish" is a stretch tbh, but I can't even lie this sushi was TOP quality. I don't know exactly all the cuts of fish that came in this, but the fatty tuna nigiri was head and shoulders the MVP. My god. It melted in your mouth. I don't even like beer like that, but began to CRAVE a Sapporo as I do when I have any real authentic Japanese meal. Much to my chagrin, however, they do not serve any alcohol. This spot and Sushi 295 Mercer are the 2 best sushi restaurants I've had in NYC. They have restored my hope in quality sushi at somewhat affordable prices. Don't even get me started on the industry plant that is omakase......... Ig @jnov_ Tiktok @jnov_reviews read more

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Fish was good and pretty fresh! I like the rice a little more airy, but I think it's just the nature of it being take out, so I get it. The portion was pretty good, and it wasn't too pricey. I suggest you look out for where to eat in advance though because the seating is very limited read more

Sushi 35 West - Omakase Chef Choice Set - Japanese Near Me - New York, New York

Went crazy w work dinner voucher It was delicioussssss even after sitting in a bag for almost an hour. The quality is top and i didnt feel the insane sodium sluginess i inexplicably feel after eating sushi the next day. I think i might just have to own the pescatarian title now even tho ive been fighting it for so long read more

Sushi 35 West - Sushi Premium Set - Japanese Near Me - New York, New York